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Opinion: There is still a lack of understanding about video-based brand advertising
Jason Krebs, senior VP and chief media officer, Tremor Video.
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Broadcasters fear programmatic video buying, says Channel 4’s ad ops chief
Broadcaster says programmatic video buying creates an “imperfect market”.
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Publishers advised to evaluate advertiser spend before setting up private marketplaces
The Rubicon Project’s Oliver Whitten says publishers should evaluate business and goals.
Opinion: There is still a lack of understanding about video-based brand advertising
Jason Krebs, senior VP and chief media officer, Tremor Video.
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