Site Name
Breaking News
Demand-side ad buying platforms will improve customer targeting
Targeted online advertising will be boosted this year by the growth of demand-side platforms, predicted David Smith, CEO of global digital media agency Mediasmith, speaking at I-COM today.
Bmycharity to close after failure to find new investment
Fundraising website Bmycharity is to close in ten days’ time if new investment can’t be found.
Common currency an impossible dream, says Mindshare
The industry will not fully adopt one common currency online, according to Steve Simpson, global leader of business planning at Mindshare Worldwide.
Microsoft's Bing to sponsor The Simpsons on Channel 4
Microsoft is to replace the Government’s Change4Life initiative as the sponsor of The Simpsons on Channel 4 during weeknights.
Twitter lets users add their location to their tweets
Twitter has added an option that allows users to add their location to every tweet they send.
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FROM: Now's the time to be a mobile specialist
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FROM: Facebook refuses to adopt CEOP reporting button
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FROM: Mobile sites frequently need a good clean-out
Profile
Robert Marsh, Talkback Thames
With shows like The X Factor and Britain’s Got Talent aimed at a younger audience, an active online presence is important. Fulfilling that need is Talkback Thames Digital’s Robert Marsh
Features
Production agencies
Agencies dedicated to digital production have recently started to multiply. Can they convince others of their craft?
Archiving digital ads
The ever-changing nature of the web makes keeping a structured archive difficult, and digital ad campaigns are especially hard to capture. How can we hold on to the past?
Site Inspection
Gadfly
Gadfly - 11.03.10
Gadfly received a letter the other day. That’s right, not a tweet but a letter, inside a window envelope. Who could be relying on such outmoded communication? ’Get your ads seen on Google’ it began in large blue letters, no doubt a headline and font tested ad nauseum. It went on to explain, ’When you advertise on Google, a potential customer types in what they’re looking for and your ad pops up on the right-hand side of the search results.’ No way! ...
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