Thursday, 09 February 2012
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NMA Awards logo2012

The new media age Awards 2012 open for entries.

Tue, 17 Jan 2012 | By Justin Pearse

The new media age Awards, now in its 16th year, celebrates the best use of interactive media across all platforms, from online to mobile to connected TV.

Jessica Davies

Zeebox's transactional TV ad service marks future of cross-media advertising

Thu, 9 Feb 2012 | By Jessica Davies

The burst in dual-screen TV propositions is opening up a host of transactional TV opportunities for advertisers and Zeebox’s latest move is no exception.

Zeebox

Zeebox launches click-to-buy TV ad service

Thu, 9 Feb 2012 | By Jessica Davies

Dual-screen social TV start-up Zeebox has launched a click-to-buy service designed to let viewers buy products directly from TV ads.

Molson Coors

Two thirds of businesses have low confidence in their long-term digital strategy

Thu, 9 Feb 2012 | By Lucy Tesseras

Digital, commercial and marketing professionals are concerned about their long-term digital plans because many are forced to work on a project-by-project basis with little integration across teams, according to research by digital agency Panlogic.

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Jessica Davies

Zeebox's transactional TV ad service marks future of cross-media advertising

Thu, 9 Feb 2012 | By Jessica Davies

The burst in dual-screen TV propositions is opening up a host of transactional TV opportunities for advertisers and Zeebox’s latest move is no exception.

nma explains

nma explains: App store manipulation

Thu, 9 Feb 2012

App outlets – such as the Apple App Store and Android Market ranking systems – are the latest part of digital marketing to be manipulated with false ratings and rankings. new media age explains the issues involved.

David Fieldhouse

Industry opinion: The decline of Apple's UDID is not such a loss Subscription Required

Wed, 8 Feb 2012 | By Ronan Shields

David Fieldhouse, chief marketing officer, Mobile Future Group

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SuperMe

Site inspection: SuperMe Subscription Required

Wed, 1 Feb 2012 | By Charlotte McEleny

Owner: Channel 4 Education Agency: Somethin’ Else

Metro Windows Phone app

Site inspection: Metro Windows Phone app Subscription Required

Tue, 31 Jan 2012 | By Ronan Shields

Owner: A&N Mobile & TV Agency: In-house, Thin Martian, Microsoft

Gadfly – 03.02.12

Fri, 3 Feb 2012 | By Gadfly

The first new media age social media Social of 2012 took place this week at regular venue The Old Crown on New Oxford Street.