Site Name
Breaking News
Brylcreem and Lebara to sponsor live cricket on YouTube
Brylcreem and Lebara Mobile have been signed as launch sponsors of YouTube’s live streaming of cricket’s Indian Premier League (IPL).
AOL appoints first director of video
AOL Europe is bolstering its commitment to video with the appointment of Kelly Sweeney to the new role of director of video.
BBC defends move into mobile apps
The BBC has dismissed critics who have questioned the public value of its plans to launch mobile apps, arguing they fit within its public service remit.
ASA plans campaign as all online ads are regulated
The Advertising Standards Authority will launch its first consumer marketing campaign later this year to highlight its regulation of online advertising when the extension of the CAP Code to all forms of online advertising comes into effect.
Virgin Active uses marathon to boost health club brand
Virgin Active has rolled out a five-year marketing strategy to promote parent company Virgin’s sponsorship of the London Marathon and become a major fitness destination online.
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FROM: What do we do if digital stops being special?
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FROM: Sharing audience data should be a boon for publishers
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FROM: Social media may have a big effect on the General Election outcome
Ad Watch
Ad Watch: Nike taps into its fans' existing expertise for True City app
Ben Mitchell, planning partner, Ruby
Profile
Rob Horler, Carat
With the traditional agency business model starting to collapse, Carat UK MD Rob Horler is drawing on his digital advertising past to transform the modern media agency
Features
Social gaming
Social gaming is growing fast and brands are eyeing it with increasing interest. But how can they integrate themselves into gameplaying in a way that looks natural to users?
Digital thinkers: Jeff Benjamin
This year’s Cyber Lions jury president Jeff Benjamin from Crispin Porter + Bogusky talks to new media age about what he’ll be looking out for in the interactive categories
Site Inspection
Ratings of the Top 100 interactive agencies
Directory of all Marketing Services companies
