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The new media age Awards 2012 open for entries.
The new media age Awards, now in its 16th year, celebrates the best use of interactive media across all platforms, from online to mobile to connected TV.
Display ad file size debated as standards come under review
The IAB’s move to re-evaluate the file-size standard for display ads has been welcomed by some agencies because it will increase efficiency and lower costs for clients, while others think it is an old debate that no longer has relevance.
Twitter's Enhanced Profiles are a precursor to major platform changes
Twitter’s expansion of brand pages, extended to a beta group of UK brands this week, marks a step towards its plan to become more of a platform, according to experts.
Mediacom to bolster mobile budgets as iOS tracking limits are hurdled
Mediacom expects to significantly increase its mobile ad spend this year as smaller firms attempt to circumvent restrictions on third-party tracking imposed by Apple.
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FROM: Google’s privacy changes will boost mobile ad spend
Latest Opinion
Sky's non-subscriber VOD service could flatten the market
Sky’s cross-platform service for non subscribers, with its connections and existing deals with the major studios, will change the video-on-demand landscape forever.
Publishers turn to data to increase revenues
Publishers today are struggling financially – that much is taken as read – so creating new revenue streams is about as high on the agenda as it can get.
The ePrivacy Directive presents an opportunity, not a threat
There are just weeks to go until the long-feared ePrivacy Directive comes into force, bringing with it the threat of £500,000 fines for any company that doesn’t gain informed consent from its customers for dropping a cookie. However, this doesn’t have to be a threat, canny marketers should see it as an opportunity.
Site Inspections
Site inspection: Metro Windows Phone app
Owner: A&N Mobile & TV Agency: In-house, Thin Martian, Microsoft
Gadfly
Gadfly – 03.02.12
The first new media age social media Social of 2012 took place this week at regular venue The Old Crown on New Oxford Street.
