Site Name
Breaking News
Pearson appoints former NBC Universal exec to new digital role
Media and education company Pearson has appointed Juan Lopez-Valcarcel to the new role of director of global digital product and consumer technology.
CEOP calls for Facebook and MySpace to adopt abuse reporting button
The Child Exploitation and Online Protection (CEOP) Centre is calling for social networks to adopt an online abuse reporting button.
MTV Networks keeps online ad sales in-house
MTV Networks UK & Ireland will continue to sell its online ad sales in-house, despite a recent deal in which Sky Media replaced MTV’s own Viacom Brand Solutions as its TV sales house.
Vodafone cuts 375 back-end jobs
Vodafone has cut its UK workforce by 375 people as part of a strategy to streamline its back-end office staff and boost its customer-facing workforce.
NatMag launches online hub for food and drink festival
The National Magazine Company has launched a cross-platform campaign to support its 30 Days of Food and Drink festival.
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FROM: Sharing audience data should be a boon for publishers
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FROM: Paddy Power seeds banned TV ad online
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FROM: Can Jay Leno get away with ignoring his online critics?
Ad Watch
Ad Watch: Nike taps into its fans' existing expertise for True City app
Ben Mitchell, planning partner, Ruby
Profile
Rob Horler, Carat
With the traditional agency business model starting to collapse, Carat UK MD Rob Horler is drawing on his digital advertising past to transform the modern media agency
Features
Social gaming
Social gaming is growing fast and brands are eyeing it with increasing interest. But how can they integrate themselves into gameplaying in a way that looks natural to users?
Digital thinkers: Jeff Benjamin
This year’s Cyber Lions jury president Jeff Benjamin from Crispin Porter + Bogusky talks to new media age about what he’ll be looking out for in the interactive categories
Site Inspection
Ratings of the Top 100 interactive agencies
Directory of all Marketing Services companies
