Site Name
Breaking News
Waitrose expands mobile presence
Waitrose has launched its first iPhone app and mobile website, following a boost in the number of browsers accessing Waitrose.com via mobiles.
Behavioural targeting popular in US but lacks understanding
Some 72% of online publishers and 80% of media agencies in the US use behavioural targeting, according to a survey by US marketing body DM2Pro and AudienceScience.
Getjar clocks 3m app downloads a day
Independent mobile app store Getjar has reached 1bn downloads, according to the company.
Swiftcover to run in-game ads via Microsoft's Massive
Swiftcover is launching its first in-game ad campaign, continuing its branding activity starring punk veteran Iggy Pop and the Little Iggy puppet.
Hut Group expands marketing team
The Hut Group, which operates the Zavvi.com and Argos Entertainment brands, is expanding its marketing team.
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FROM: Anyvan
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FROM: Ford reveals latest Explorer model exclusively on Facebook
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FROM: Analyst Speak: Weigh campaign sites' impact on the brand before abandoning them
Profile
Simon Calver, LoveFilm
Having grown LoveFilm to become Europe’s largest DVD subscription service, CEO Simon Calver is aiming to provide the service across a range of connected digital devices
Features
Vertical Focus: Beauty
Make-up and skincare brands have devised some innovative uses of digital media to empower their customers, from video tips online to information kiosks in stores
Group buying
Group-buying sites promise deep discounts if enough people sign up to the offer within a limited time. While this helps local businesses, are they suited only to certain brands?
Site Inspection
Gadfly
Gadfly - 29.07.10
Gadfly has been heartened by the sight of ping-pong tables popping up all over London this summer. It seems Yahoo is involved, although quite why is unclear. Perhaps it’s the idea of trying to hit a very fast-moving target that appeals.
Ratings of the Top 100 interactive agencies
Directory of all Marketing Services companies
