Saturday, 13 March 2010
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Demand-side ad buying platforms will improve customer targeting

Fri, 12 Mar 2010 | By Suzanne Bearne at I-COM 2010

Targeted online advertising will be boosted this year by the growth of demand-side platforms, predicted David Smith, CEO of global digital media agency Mediasmith, speaking at I-COM today.

Bmycharity to close after failure to find new investment

Fri, 12 Mar 2010 | By nma staff

Fundraising website Bmycharity is to close in ten days’ time if new investment can’t be found.

Common currency an impossible dream, says Mindshare

Fri, 12 Mar 2010 | By Suzanne Bearne at I-COM 2010

The industry will not fully adopt one common currency online, according to Steve Simpson, global leader of business planning at Mindshare Worldwide.

Microsoft's Bing to sponsor The Simpsons on Channel 4

Fri, 12 Mar 2010 | By Joe Fernandez

Microsoft is to replace the Government’s Change4Life initiative as the sponsor of The Simpsons on Channel 4 during weeknights.

Twitter lets users add their location to their tweets

Fri, 12 Mar 2010 | By Charlotte McEleny

Twitter has added an option that allows users to add their location to every tweet they send.

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Robert Marsh, Talkback Thames Subscription Required

11 March 2010

With shows like The X Factor and Britain’s Got Talent aimed at a younger audience, an active online presence is important. Fulfilling that need is Talkback Thames Digital’s Robert Marsh

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Open Mobile Summit

Production agencies Subscription Required

11 March 2010 | By Jennifer Whitehead

Agencies dedicated to digital production have recently started to multiply. Can they convince others of their craft?

Archiving digital ads Subscription Required

11 March 2010 | By Celina Bublik

The ever-changing nature of the web makes keeping a structured archive difficult, and digital ad campaigns are especially hard to capture. How can we hold on to the past?

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Expert Reviews

11 March 2010 | By Angus Walker

Owner: Dennis Publishing Agency: in-house

Gorillaz Subscription Required

11 March 2010 | By Simon Caine

Owner: EMI Agency: Zombie Flesh Eaters

Gadfly - 11.03.10

By Gadfly

Gadfly received a letter the other day. That’s right, not a tweet but a letter, inside a window envelope. Who could be relying on such outmoded communication? ’Get your ads seen on Google’ it began in large blue letters, no doubt a headline and font tested ad nauseum. It went on to explain, ’When you advertise on Google, a potential customer types in what they’re looking for and your ad pops up on the right-hand side of the search results.’ No way! ...

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