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Sunday, 20 May 2012

New Media Age

Moves – 18.05.12: Blinkbox, Zone, Redwood

Key people moves in the industry.
Channel 4 Education to tie digital content strategy closer to non-education brands

Shows such as Hollyoaks and Fresh Meat will work closer with Channel 4 Education.
Chevrolet launches first digital-only campaign to reach new audiences

Huffington Post, Yahoo and AskMen partner with Chevrolet for “innovation” campaign.

Rob Reng, Zone_304

Moves – 18.05.12: Blinkbox, Zone, Redwood

Key people moves in the industry.

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Job of the Week

nma+loves

Opinion: Facebook, Bing and the future of search Subscription

Mon, 14 May 2012

Ben Wood, MD, iProspect

Halifax launches AR app to woo first-time buyers Subscription

Tue, 8 May 2012 | By Ronan Shields

All-in-one app aims to streamline purchasing process.

Reviews

Site of the week: ITV's UEFA Euro 2012 Subscription

Fri, 18 May 2012

Owner: ITV; Agency: Made By Many

Fulfilment: Genesis Cinema Subscription

Thu, 17 May 2012 | By Tim Weissberg

genesiscinema.co.uk

First impression: Rough Guides Big Trips Subscription

Wed, 16 May 2012 | By Lucy Tesseras

A first look at Rough Guides use of Apple’s iBooks 2 software.

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Opinion: We’ve hit the point of no return with social mobile

Dan Beasley, head of mobile, Jam, and partner, The Engine Group
Close-up – 18.05.12: Facebook, Opodo, eBay

Social media is not the be all and end all of digital marketing.
Alex Tait – 18.05.12

More needs to be done to promote real-time bidding.
Davies on TV – 17.05.12

Brands must be ready for mass-audience dual-screen advertising.
Opinion: There is still a lack of understanding about video-based brand advertising

Jason Krebs, senior VP and chief media officer, Tremor Video
Tesseras on media – 16.05.12

Are publishers doing enough to comply with the ePrivacy Directive?

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The annual guide ranks the UK's top digital marketing, design-and-build, technical and media agencies. Launched in 2000, the Top 100 is the definitive guide to the interactive agencies marketplace.

Moves – 18.05.12: Blinkbox, Zone, Redwood Subscription

Fri, 18 May 2012 | By Lucy Tesseras

Key people moves in the industry.

new media age Media Social this Thursday Subscription

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2012 Top 100 open for entries

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Opinion: We’ve hit the point of no return with social mobile Subscription

Fri, 18 May 2012

Dan Beasley, head of mobile, Jam, and partner, The Engine Group

Close-up – 18.05.12: Facebook, Opodo, eBay Subscription

Fri, 18 May 2012 | Updated: Fri, 18 May 2012 | By Justin Pearse

Social media is not the be all and end all of digital marketing.

Alex Tait – 18.05.12 Subscription

Fri, 18 May 2012 | By Alex Tait

More needs to be done to promote real-time bidding.

SME is fastest growing sector for multivariate testing Subscription

Fri, 18 May 2012 | By Lucy Tesseras

Market maturity means SMEs can now afford to take advantage of MVT technology.

Radar: RollUp Media Subscription

Fri, 18 May 2012 | By Lucy Tesseras

RollUp Media aims to help independent publiishers build up their content business.

Flurry: Most apps lose 76% of audience after three months Subscription

Thu, 17 May 2012 | By Ronan Shields at IAB Mobile Engage

Shazam TV ads see 65% click-through rate.

Social media doesn’t compare to email for engagement or revenue, says Opodo Subscription

Thu, 17 May 2012 | By Charlotte McEleny

DMA research finds relevance and conversion rates are key concerns for email marketers.

Unilever iAd campaigns see 80-second dwell time Subscription

Thu, 17 May 2012 | By Ronan Shields at IAB Mobile Engage

Factoring in iTunes and GPS data makes iAds attractive, says Unilever.

Q&A: Simon Daglish, group commercial sales director, ITV Subscription

Thu, 17 May 2012 | By Jessica Davies

Shazam is an innovation that will dominate the market, says Daglish.

Twitter's mobile ad formats see 3% engagement rates Subscription

Thu, 17 May 2012 | By Ronan Shields at IAB Mobile Engage

IAB Mobile panel says mobile advertising is still dogged by fragmentation.

Close-up – 17.05.12 Subscription

Thu, 17 May 2012 | Updated: Thu, 17 May 2012 | By Justin Pearse

IAB Mobile Engage showcases the successes of mobile advertising.

eBay to shift 40% of all display spend to real-time bidding Subscription

Thu, 17 May 2012 | By Ronan Shields

eBay aims to follow US example by increasing efficiency in display via RTB technology.

Davies on TV – 17.05.12 Subscription

Thu, 17 May 2012 | Updated: Thu, 17 May 2012 | By Jessica Davies

Brands must be ready for mass-audience dual-screen advertising.

Johnston Press partners with car sales network to boost digital sales Subscription

Thu, 17 May 2012 | By Lucy Tesseras

The agreement will provide car dealers with a regional digital platform to promote their business.

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