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eBay to shift 40% of all display spend to real-time bidding
eBay aims to follow US example by increasing efficiency in display via RTB technology.
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Johnston Press partners with car sales network to boost digital sales
The agreement will provide car dealers with a regional digital platform to promote their business.
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Apple is still approving apps using UDID access but consent is needed
UDID depreciation is having a serious impact on mobile ad revenues.
eBay to shift 40% of all display spend to real-time bidding
eBay aims to follow US example by increasing efficiency in display via RTB technology.
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