Saturday, 04 February 2012
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NMA Awards logo2012

The new media age Awards 2012 open for entries.

Tue, 17 Jan 2012 | By Justin Pearse

The new media age Awards, now in its 16th year, celebrates the best use of interactive media across all platforms, from online to mobile to connected TV.

John Lewis Display Ad

Display ad file size debated as standards come under review

Fri, 3 Feb 2012 | By Lucy Tesseras

The IAB’s move to re-evaluate the file-size standard for display ads has been welcomed by some agencies because it will increase efficiency and lower costs for clients, while others think it is an old debate that no longer has relevance.

Asda Twitter

Twitter's Enhanced Profiles are a precursor to major platform changes

Fri, 3 Feb 2012 | By Charlotte McEleny

Twitter’s expansion of brand pages, extended to a beta group of UK brands this week, marks a step towards its plan to become more of a platform, according to experts.

the sector has grwon

Mediacom to bolster mobile budgets as iOS tracking limits are hurdled

Fri, 3 Feb 2012 | By Ronan Shields

Mediacom expects to significantly increase its mobile ad spend this year as smaller firms attempt to circumvent restrictions on third-party tracking imposed by Apple.

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Jessica Davies

Sky's non-subscriber VOD service could flatten the market

Thu, 2 Feb 2012 | By Jessica Davies

Sky’s cross-platform service for non subscribers, with its connections and existing deals with the major studios, will change the video-on-demand landscape forever.

nma on media

Publishers turn to data to increase revenues

Wed, 1 Feb 2012 | By Lucy Tesseras

Publishers today are struggling financially – that much is taken as read – so creating new revenue streams is about as high on the agenda as it can get.

The ePrivacy Directive presents an opportunity, not a threat

Wed, 1 Feb 2012 | By Justin Pearse

There are just weeks to go until the long-feared ePrivacy Directive comes into force, bringing with it the threat of £500,000 fines for any company that doesn’t gain informed consent from its customers for dropping a cookie. However, this doesn’t have to be a threat, canny marketers should see it as an opportunity.

More Opinion

SuperMe

Site inspection: SuperMe Subscription Required

Wed, 1 Feb 2012 | By Charlotte McEleny

Owner: Channel 4 Education Agency: Somethin’ Else

Metro Windows Phone app

Site inspection: Metro Windows Phone app Subscription Required

Tue, 31 Jan 2012 | By Ronan Shields

Owner: A&N Mobile & TV Agency: In-house, Thin Martian, Microsoft

Gadfly – 03.02.12

Fri, 3 Feb 2012 | By Gadfly

The first new media age social media Social of 2012 took place this week at regular venue The Old Crown on New Oxford Street.