New Media Age
1-8 July 2011
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‘Digital first’ should really be 'tablets first'
Mon, 4 Jul 2011
With tablet and smartphone shipments already eclipsing PCs, publishers should start adopting a mobile-first attitude if they’re to position themselves competitively.
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Ad formats
Fri, 8 Jul 2011
Online advertising is a delicate balance between attracting users’ attention without intruding on their activity. We look at the latest formats that aim to engender voluntary engagement
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Ad Watch: Kaiser Chiefs bring album production into the social age
Thu, 7 Jul 2011
Adam Graham, managing partner, Saint@RKCR/Y&R
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Admeld integrates with StrikeAd for mobile real-time bidding
Tue, 5 Jul 2011
Publisher display platform Admeld has integrated with demand-side platform StrikeAd in the latest signal that mobile is becoming a key part of the display ecosystem.
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Advertiser exodus will hit News of the World's digital model
Wed, 6 Jul 2011
News of the World’s current commercial standing, with a steady stream of advertisers pulling spend, puts it in a critical position, but the impact on its digital business model could be more devastating.
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Alcohol brands using Facebook Sponsored Stories risk breaching CAP Code
Fri, 8 Jul 2011
Facebook’s Sponsored Stories ad formats are under review by the ASA for potentially breaching CAP codes around alcohol advertising, new media age can reveal.
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All print titles need to prepare for a digital-only future
Tue, 5 Jul 2011
“What’s remarkable about the shift from physical to digital is just how little it has actually happened, in the trade press or elsewhere. People, it’s the middle of 2011”
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Amazon acquires The Book Depository
Tue, 5 Jul 2011
Amazon has bought the UK’s largest online bookseller, The Book Depository, for an undisclosed sum.
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Analyst Speak: Online display ad market begins to bounce back in Europe
Mon, 4 Jul 2011
Catherine Borrel, research manager, IAB Europe
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Apple App Store exceeds 15bn downloads
Fri, 8 Jul 2011
Apple has announced that more than 15bn apps have been downloaded from its App Store and the number available has topped 425,000.
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Apple slashes iAd rates by 70% to halt defections
Thu, 7 Jul 2011
Apple has cut its iAd rates by as much as 70% after key launch partners began defecting to rival platforms, according to reports from the US.
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BBC revamps Radio 3 portal to engage music lovers
Fri, 8 Jul 2011
The BBC has relaunched the Radio 3 portal as part of its strategy to boost the engagement of all its sites through user experience testing.
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BBC to ban staff and talent from using Twitter
Mon, 4 Jul 2011
The BBC is to crack down on its writers and actors using social networks to discuss their work, according to reports.
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Bebo appoints Ad2One to lead global ad sales
Fri, 1 Jul 2011
Bebo has hired ad sales house Ad2One to manage sales exclusively in all territories outside the US.
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Bing provides English search results for China's Baidu
Tue, 5 Jul 2011
Microsoft has formed an alliance with Baidu, the biggest search engine in China, to provide English-language search results.
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British Heart Foundation launches social network
Thu, 7 Jul 2011
The British Heart Foundation (BHF) has launched a social network to boost engagement with supporters and beneficiaries.
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Channel 4 reveals multi-platform plans for E4 drama Beaver Falls
Wed, 6 Jul 2011
Channel 4 is to launch a website dedicated to exclusive content for its new E4 drama Beaver Falls.
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Channel 4 to stream T4 content exclusively on Facebook
Fri, 8 Jul 2011
Channel 4 is to stream live behind-the-scenes content from T4 On The Beach exclusively on Facebook – a first for the broadcaster.
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Channel 5 pioneers Facebook voting for Big Brother
Tue, 5 Jul 2011
Channel 5 is to use Facebook as a voting platform for reality show Big Brother for the first time.
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Channel 5’s Big Brother plans aren’t without risk
Thu, 7 Jul 2011
Channel 5’s decision to use Facebook as a voting platform for reality show Big Brother is a gamble, but if executed well could set the scene for future social TV strategies.
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Dell and LG first advertisers on Huffington Post UK
Wed, 6 Jul 2011
The UK edition of The Huffington Post has launched with Dell and LG as its debut advertisers.
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Dixons Retail launches first Facebook campaign with Panasonic
Wed, 6 Jul 2011
Currys and PC World parent company Dixons Retail has partnered with Panasonic to launch its first Facebook campaign.
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Domino’s shuns selling on Facebook
Fri, 1 Jul 2011
Domino’s has decided not to launch a Facebook shop, opting to keep its ecommerce activity on its own site.
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Doritos launches social-game campaign to promote dips
Mon, 4 Jul 2011
Doritos has launched an integrated campaign to promote its chips and dips brand.
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Facebook and Skype expected to reveal video-chat tie-up
Mon, 4 Jul 2011
Reports suggest Facebook and Skype will announce a tie-up this week that will allow video chat on the social network.
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Facebook launches video chat with Skype
Wed, 6 Jul 2011
Facebook has announced its anticipated partnership with Skype to give users access to video chat.
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Fitness First mobile campaign on O2 generates £385,000 in revenue
Tue, 5 Jul 2011
Fitness First has attributed £385,000 in revenue to its recent location-based ad campaign using O2 More’s You Are Here technology.
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FremantleMedia’s Kanareck becomes ITV director of brands
Thu, 7 Jul 2011
ITV has appointed FremantleMedia’s Paul Kanareck to the newly created role of director of brands across its online and commercial department.
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Gadfly - 08.07.11
Fri, 8 Jul 2011
This week, ad agency Mother took the brave step of allowing professional photographer Nick Ballon complete, unrestricted access to everywhere and everything in its Shoreditch offices to document life at the company for its 140 Characters at Mother project.
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Games dominate app downloads
Wed, 6 Jul 2011
Games were the most popular category of apps downloaded in May, according to statistics from The Nielsen Company.
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Google assures real-time search does have a future
Tue, 5 Jul 2011
Google is looking at ways to display real-time search results within its products, despite closing its Realtime Search page yesterday.
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Google to launch its first TV and online planning tool for UK
Thu, 7 Jul 2011
Google is funding a multi-million-pound planning tool to help brands understand consumer behaviour across TV and online media.
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Google+ is set to enter the ring with Facebook
Fri, 1 Jul 2011
Google+ has set the online world buzzing this week, with commentators wondering whether this is the Facebook-killer that’s been expected from Mountain View’s finest.
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Guardian and BBC Worldwide partner with review site LoveThis
Thu, 7 Jul 2011
Twelve major publishers, including The Guardian and BBC Worldwide, are to make content available to peer-to-peer recommendation site LoveThis.
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Guardian closes international print editions to focus on digital
Fri, 1 Jul 2011
Guardian News & Media has said it will stop producing its international print editions of The Guardian and Observer from October.
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Heineken seals mobile and video deal with Google
Fri, 1 Jul 2011
Heineken has signed a global partnership with Google to increase its YouTube activity and use mobile as its primary marketing channel in emerging markets.
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HTC rivals BlackBerry's dominance of teen market
Tue, 5 Jul 2011
BlackBerry’s position as the dominant smartphone brand in the under-25 age bracket is potentially at risk from HTC, according to research by GfK.
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Independent and Evening Standard take sales in-house under single team
Thu, 7 Jul 2011
The Independent and London Evening Standard are to bring their digital display sales teams together for the first time, forming a single sales division with an ad proposition across both websites.
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International etailing
Wed, 6 Jul 2011
As UK etailers look to meet the demand from international customers, many are planning to expand into foreign markets. However, those that have tried found it’s not as simple of just changing the currency and had to overcome some unexpected hurdles
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iPhone commands 20% share of European mobile ad market
Tue, 5 Jul 2011
The iPhone surpassed Nokia and Samsung to become the most popular mobile ad platform in Europe in May, generating more than 500m impressions, according to statistics from InMobi.
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ITV brings TV catch-up player to iPad and iPhone
Fri, 1 Jul 2011
ITV has rolled out its TV catch-up player across all Apple devices as part of its distribution expansion strategy.
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June 2011
Fri, 1 Jul 2011
Editor Justin Pearse highlights the month’s key stories
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LBi names Reuters' Elia as first head of mobile
Thu, 7 Jul 2011
LBi has appointed Ilicco Elia as its first full-time head of mobile to meet growing client interest in the channel.
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Lucy Pinder stars in Lynx interactive games
Mon, 4 Jul 2011
Unilever has created two digital games featuring glamour model Lucy Pinder as part of the Premature Perspiration campaign for its Lynx brand.
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MIG promises Big Brother voting won't suffer from latency issues
Tue, 5 Jul 2011
Mobile Interactive Group says it’s doing all it can to ensure the mobile voting systems for reality show Big Brother will be risk-free for voters.
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Moves - 08.07.11
Fri, 8 Jul 2011
Move of the Week: Ric Marshall-Nicholls, Zone
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Mumsnet launches bloggers network
Mon, 4 Jul 2011
Parenting site Mumsnet has launched a network of blogs by writers including high-profile names and parents.
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News of the World announces closure
Thu, 7 Jul 2011
Below is the news release sent by News International about News of the World. This Sunday’s will be the last issue.
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News of the World website dismantles paywall
Fri, 8 Jul 2011
News of the World has taken down its paywall and opened up its website to all.
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Nokia focuses on localised apps for Windows smartphones
Mon, 4 Jul 2011
Nokia is to focus on developing localised apps for its Windows-based smartphones to differentiate itself from rivals Apple and Google.
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Nokia sells off Symbian messaging unit
Fri, 1 Jul 2011
Nokia is to sell its Symbian mobile messaging business to UK mobile communications firm Synchronica for an undisclosed fee.
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Offspring
Fri, 8 Jul 2011
offspring.co.uk
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OMD’s Allan appointed Channel 4 sales director
Mon, 4 Jul 2011
Channel 4 has appointed Jonathan Allan, MD of media agency OMD UK, as sales director across online and TV channels.
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Only one in ten people has shopped on social platforms
Fri, 1 Jul 2011
Almost half of consumers aren’t interested in buying via social platforms, despite the growth of transaction stores on Facebook since the start of the year.
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Post Office launches cross-platform mobile app
Thu, 7 Jul 2011
The Post Office has released a cross-platform mobile app as it looks to extend its mobile strategy beyond iPhones.
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Premier Inn adds TripAdvisor reviews
Fri, 1 Jul 2011
Premier Inn has added TripAdvisor reviews to its site in a bid to increase conversion rates.
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Q&A: Carla Buzasi, editor-in-chief of AOL Europe and The Huffington Post UK
Wed, 6 Jul 2011
Carla Buzasi, editor-in-chief of AOL Europe and The Huffington Post UK, speaks to new media age about The Huffington Post’s UK launch and how it will fit into the web giant’s overall strategy.
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Q&A: Jo Holdaway, digital commercial director, Independent and London Evening Standard
Thu, 7 Jul 2011
The Independent and London Evening Standard have announced that from October their sales will be handled in-house by a merged commercial operation (nma.co.uk 7 July 2011). Jo Holdaway, digital commercial director for The Evening Standard, The Independent and i, who will oversee the newly created team, speaks to new media ...
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Q&A: Mumsnet founder Justine Roberts
Mon, 4 Jul 2011
Parenting sites Mumsnet and Netmums have both launched blogger networks in the past few days, bringing together blogs by users and established writers. Justine Roberts, founder of Mumsnet, spoke to new media age about how the network will work.
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Samsung runs first 3D mobile campaign for Galaxy S2
Wed, 6 Jul 2011
Samsung has launched what it claims is the first 3D mobile ad campaign, for its Galaxy S2 handset.
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Site launches to let people swap Olympics tickets via Facebook
Fri, 8 Jul 2011
A group of app developers have launched an Olympic ticket swapping facility, Ticket Collective, to help the public obtain tickets without flouting official ticket regulations.
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Sky Sports launches cross-platform campaign for Sky Go
Fri, 1 Jul 2011
Sky Sports has launched the first cross-platform campaign to promote web/mobile TV service Sky Go.
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Smartphone use quadruples Glastonbury mobile traffic
Mon, 4 Jul 2011
Mobile internet traffic at this year’s Glastonbury festival was 377% higher than 2010 due to the greater number of smartphone users, according to data from Orange.
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Social media needs the diversity Bebo and MySpace offer
Tue, 5 Jul 2011
MySpace and Bebo, saved from the clutches of big, slow organisations, are now free to add more diversity to what’s becoming a very narrow market in the UK.
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Spotify signs multi-platform deal with Virgin Media
Wed, 6 Jul 2011
Virgin Media is letting its subscribers access music streaming service Spotify via TV and PC.
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Telegraph develops digital student products to boost classified revenues
Fri, 8 Jul 2011
The Telegraph is bolstering its education channel ahead of the launch of a series of digital education products aimed at students, a new area for the title.
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The Times claims 100,000 paying digital subscribers
Fri, 1 Jul 2011
The Times has claimed it has more than 100,000 paying digital subscribers, one year on from introducing a paywall.
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Time Out gets better response to ad-funded apps
Thu, 7 Jul 2011
Time Out has shifted towards a free app strategy after ad-funded versions generated 6,000% more downloads than premium releases.
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Twitter seeks new funding to take value to £7bn
Wed, 6 Jul 2011
Twitter is talking to potential investors for a further round of funding, which could see the microblogging site valued at $7bn (£4.37bn).
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US regulators investigate Twitter’s dealings with developers
Fri, 1 Jul 2011
The Federal Trade Commission is investigating claims from developers that Twitter is disadvantaging them.
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Vevo UK plans to launch on web-connected TVs
Fri, 8 Jul 2011
Online music platform Vevo is eyeing web-connected TVs as the next stage of its distribution strategy, according to new UK MD Jonathan Lewis.
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Vodafone launches branded channel on Android Market
Mon, 4 Jul 2011
Vodafone has launched its own channel on Google’s Android Market to improve its traction with smartphone users.
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Who's best placed to offer real-time search?
Fri, 8 Jul 2011
Google quietly shut its real-time search offering last week after its deal with Twitter expired, calling into question the future of instant search aggregators.
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William Hill latest to review ad spend with News of the World
Wed, 6 Jul 2011
Key News International digital sponsor William Hill is the latest to review its commercial arrangements with News of the World, following hacking allegations this week.
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YouView too UK-specific for Sony
Fri, 8 Jul 2011
Sony has revealed it won’t develop web-connected TVs that can support YouView, citing the joint venture video-on-demand platform as too UK-specific for it to prioritise.