New Media Age
10 February 2011
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Ad retargeting is still push marketing
10 February 2011
Don Smith, creative director, Realise Digital
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Advertisers demand more transparency around video ad serving
10 February 2011
Advertisers, through ISBA and the World Federation of Advertisers, are demanding greater transparency in video ad serving, following concerns that technical and trading inconsistencies are wasting them thousands of pounds of ad spend.
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Alex Aiken, Westminster Council
10 February 2011
Alex Aiken, Westminster City Council’s communications and strategy director, is a strong advocate of the money-saving potential of digital, and the benefits it can bring to all
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Analyst Speak: Recommendation has a big impact on what people do – and don't – buy
10 February 2011
Andrew Haughton, strategy consultant, Deolitte
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App Watch: Evernote
10 February 2011
Alex Kozloff Mobile manager, IAB
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BBC to overhaul CBBC hub as key kids’ destination
10 February 2011
The BBC is to overhaul its children’s portal CBBC as it aims to position the hub as the key destination to inform and entertain 6-12-year-olds.
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Brands must follow where customers go
10 February 2011
Erika Clegg, MD, Spring
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Cover story: French Connection and Dove start selling on Facebook
10 February 2011
French Connection and Dove are the latest brands to let customers buy via Facebook as the social network continues to drive take-up of social commerce.
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Domino's creates pizza exclusively for Facebook fans
10 February 2011
Domino’s has launched its latest pizza, the Spanish Sizzler, exclusively to fans of its Facebook page.
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Gadfly - 10.02.11
10 February 2011
Not everyone was talking shop at last week’s nma Media Social. With a lot of people packed into the upstairs room of a Soho pub, eavesdropping was easy, if not always intentional.
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It's the upcoming generations who understand the true value of content
10 February 2011
Richard Welsh, head of development, Bigballs Films
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John Lewis Mobile
10 February 2011
m.johnlewis.com
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Leader: Advertisers need to make more use of customer reviews
10 February 2011
It’s becoming standard practice for retailers to include reviews – good or bad – on their sites
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MediaCom names Steak's Mack as first search director
10 February 2011
MediaCom has appointed Melanie Mack as is first search director, as the WPP-owned media agency becomes the latest to apply search to every part of its business.
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Mobile billing will require regulation
10 February 2011
Paul Whiteing, CEO, PhonepayPlus
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Mobile data: Ad serving
10 February 2011
Since its launch, Apple’s iPhone has been the premium platform for advertisers to reach mobile users. However, data from US mobile ad network Millennial Media shows how the introduction of Android handsets into the market is shifting its dynamics.
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Mobile in agencies
10 February 2011
With Google’s Eric Schmidt championing mobile in 2011, digital agencies are taking note and focusing on the platform
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Mobile's true digital power lies in the cloud
10 February 2011
For consumers, mobile isn’t a silo but simply one part of their digital experience
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MobiSite
10 February 2011
Owner: MobiSite Agency: in-house
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Moves - 10.02.11
10 February 2011
Move of the Week: John Streit, Tribal DDB
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MTV digital VP O'Ferrall says content is key when charging for catch-up
10 February 2011
MTV has made its first major push into online micropayments with the launch of its UK VOD portal, MTV OD. Visitors will be able to watch full-length shows, including Jersey Shore and My Super Sweet 16, for £1 a day or £2 for a week’s access.
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Near-field communications
10 February 2011
2011 looks set to be the year NFC technology hits the high street, but many brands are yet to catch on to the contactless payment system
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O2 to apply for e-money licence to allow mobile cash transfers
10 February 2011
O2 is to apply for an e-money licence in its ongoing bid to extend the brand beyond mobile following a change in regulatory conditions.
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PRS For Music aims to make music licencing easier for startup companies
10 February 2011
Music rights body PRS For Music is hoping its involvement with IC Tomorrow, a government-backed testbed for digital products, will help boost the use of music by businesses.
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Rail Europe
10 February 2011
Owner: Rail Europe Agency: Design UK
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Red
10 February 2011
Owner: Hachette Filipacchi Agency: in-house
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Site review: TheTrainline
10 February 2011
Tom Poynter, joint-CEO, Iris London
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Social commerce
10 February 2011
An increasing number of brands are using sites such as Facebook to let fans buy products directly, bringing ecommerce to the place where many purchase decisions are discussed
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TfL starts selling display ad space on site for first time
10 February 2011
Transport for London is selling display ad space on its website for the first time as the public sector organisation looks to its digital media assets to bolster commercial revenue streams.
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UK has higher use of mobile media than Europe or US
10 February 2011
The UK was the leading European mobile media market in December, with 46% of mobile users (22.2m) accessing content on their phones.
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You need to move fast to attract the best talent
10 February 2011
Much like the economics of the digital world, advantage no longer comes from scale
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Zoe Osmond
10 February 2011
CEO, NABS