New Media Age
10 March 2011
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A&N Media offers ad-funded version of Mail Online app
10 March 2011
Mail Online publisher A&N Media has shifted from its pure subscription-based mobile strategy with an ad-funded option for its iPhone app.
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Analyst Speak: Data on basic four site categories can shed light on usage patterns
10 March 2011
Andrew Bradford, VP of client consulting for media, The Nielsen Company
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Android Market
10 March 2011
Google’s open-source Android platform may be more attractive to app developers than Apple’s, but making money from Android Market has its own set of problems
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App Watch: BBC iPlayer
10 March 2011
Jonathan Mew, head of mobile, IAB
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AskMen
10 March 2011
Owner: IGN Entertainment Agency: in-house
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Billy Bargain
10 March 2011
Owner: Renegade Publishing Agency: in-house
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Branded content is contract publishers' forté
10 March 2011
Neal Anderson, group account and digital director, Publicis Blueprint
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Branded content must be at a strategy's heart
10 March 2011
Macky Drese, MD, MCBX
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Brands’ spend on video ads on the up
10 March 2011
Brands are spending more on online video advertising, with a third of media buyers using video-on-demand ads in 75% of media plans.
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Colleen Kearney, Turner Media Innovations
10 March 2011
Colleen Kearney, digital commercial director for Turner Media Innovations, is focused on helping brands create campaigns that engage the network’s young audience
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Cover story: Brands move to widen online rewards model
10 March 2011
Brands will dramatically reallocate their digital ad budgets this year as they move away from the traditional last-click-wins approach to attribution as more accurate models gain ground.
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Gadfly - 10.03.11
10 March 2011
While at the IAB Creative Showcase Grand Prix in Leicester Square’s Penthouse nightclub last week, Gadfly got chatting to designers from digital agency Collective.
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How long can goodwill towards Nokia last?
10 March 2011
Even before Apple and Android started to dominate the market, it felt as if Nokia had lost its way in Western markets
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Is Facebook’s banishing of anonymity a good thing?
10 March 2011
Facebook is ploughing on with forcing the use of real names online
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Leader: Social media isn't an easy fix for brands' customer care
10 March 2011
Social media often comes across as something companies can slap on to avoid fixing the real issues
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Lyle & Scott appoints BT Expedite as it readies social media stores
10 March 2011
Men’s fashion brand Lyle & Scott is preparing to sell items via its social media channels.
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Mario Theodorou
10 March 2011
MD, Addiction Innovation
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Mobile data: Internet use
10 March 2011
A new addition to the MobiLens report from ComScore reveals how mobile users access the internet.
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Monetising apps
10 March 2011
As publishers make more content available via mobile, the high development costs of apps mean the search is on for the best way to make money back from them
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Moves - 10.03.11
10 March 2011
Move of the Week: Berian Reed, Auto Trader
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MTV set to launch virtual world for SpongeBob fans
10 March 2011
MTV is to launch a virtual world dedicated to Nickelodeon’s global hit show SpongeBob SquarePants.
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O2 appoints Face to help it capture insights from social media chat in real time
10 March 2011
O2 has launched a platform to capture real-time customer insights as part of a strategy to put social media at the centre of its business and marketing decisions.
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Portals
10 March 2011
Users might rely less on portals to direct them to the content they’re after, but these sites still have the power to attract large audiences that are valuable to advertisers
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Site review: Red Nose Day
10 March 2011
Alistair Crane, CEO, Grapple Mobile
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Social media can be a brand's best friend
10 March 2011
James Kirkham, director, Holler
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T4
10 March 2011
Owner: Channel 4 Agency: Clearleft, Princess Productions
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TalkSport plans mobile app after boom in visitors to revamped site
10 March 2011
TalkSport is to launch its first mobile app after it saw web traffic increase by 600% following the overhaul of its online presence last summer.
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Tarrago
10 March 2011
tarrago.co.uk
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The app goldrush is over – it's time to apply some business sense
10 March 2011
Andy Budd, MD, Clearleft
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WWF increases affiliate activity after attribution modelling shows its stability
10 March 2011
The World Wildlife Fund is boosting affiliate activity after attribution modelling proved a success.
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Zylom to add community and payments to Facebook games hub
10 March 2011
Real Networks games portal Zylom is bolstering its new Facebook games hub with micropayments and community features, as it looks to leverage the commercial potential of social gamers for its advertisers.