New Media Age
12-18 December 2011
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Absolute Radio launches demographic- and location-based targeting
Mon, 12 Dec 2011
Absolute Radio is making its first foray into demographic- and location-based ad targeting following a tie up with technology specialist AdSwizz.
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After 'the year of mobile' marketers must not get lazy
Tue, 13 Dec 2011
Global head of online marketing at Betfair, trustee at The Lily Foundation and former new media age deputy news editor Ben Carter returns to the title today for the first of his monthly columns.
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Alfa Romeo sees 49% surge in brand awareness following personalised ad campaign
Tue, 13 Dec 2011
Alfa Romeo has seen a 49% surge in brand awareness following a location-based video ad targeting campaign for its Giulietta model.
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All Saints reaches out to UK bloggers to drive high street sales
Fri, 16 Dec 2011
All Saints is set to expand the number of UK bloggers it works with as it looks to build its digital strategy around content and advocacy.
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Analyst speak: Smartphones are changing how we shop in-store
Mon, 12 Dec 2011
Mike Read, MD, ComScore Europe
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ASOS bumps Topshop from top of Twitter league table
Thu, 15 Dec 2011
ASOS has overtaken Topshop to top the social media league tables by accruing more Twitter and Facebook followers than any other fashion brand in 2011, according to eDigitalResearch’s Social Media Benchmark report.
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Asos marketing director steps down
Mon, 12 Dec 2011
Asos marketing director Clare Dobbie has left the online fashion retailer after just 18 months in the role.
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BBC opens £18m media pitch
Thu, 15 Dec 2011
The BBC has invited agencies to pitch for a three-year contract for a media planning and buying services contract potentially worth up to £18m.
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BlackBerry: ‘2012 will be the year of NFC’
Wed, 14 Dec 2011
BlackBerry is preparing to launch campaigns to educate consumers on the benefits of near-field communications (NFC) as it predicts 2012 will be the year the technology becomes widely used by consumers and advertisers.
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BrandAlley predicts 5% of revenue to come from F-commerce in 2012
Fri, 16 Dec 2011
Online retailer BrandAlley claims that its tests using Facebook as a retail channel have delivered an “impressive return on investment” and should represent 5% of revenue next year.
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C4 Education’s Jo Twist departs
Mon, 12 Dec 2011
Channel 4’s commissioning editor for its Education arm Jo Twist is to leave the broadcaster.
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Channel 4 launches multiplatform content ideas drive
Thu, 15 Dec 2011
Channel 4 is to launch 30 multiplatform-themed events across the UK in bid to discover new digital and converged TV content ideas.
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Channel 4’s Bank Job hits 1.7m plays in one week
Wed, 14 Dec 2011
Channel 4 and Endemol’s online game The Bank Job, created to source contestants for its next cross-platform playalong gameshow has notched up 1.7m plays in one week.
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Converse asks Facebook fans to be online salesmen
Wed, 14 Dec 2011
Converse is asking its 20m Facebook fans to sell personalised trainers to their friends in its latest move to drive advocacy.
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EU ePrivacy law could force companies out of the UK, warns figleaves.com founder
Thu, 15 Dec 2011
The EU ePrivacy directive could drive companies out of the UK and make the country less competitive, Michael Ross, founder of figleaves.com and director of end-to-end ecommerce services provider eCommera, has warned.
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Facebook rolls out enhanced Timeline
Thu, 15 Dec 2011
Facebook is rolling out its revamped Timeline profile with enhanced features that let users edit their profiles, such as pictures, and have more control control over who can see their personal content.
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First impression: rara.com
Tue, 13 Dec 2011
Yet another music service has launched today called rara.com and it is aiming for a mainstream audience, leaving existing music services to chase after musos and early adopters.
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Fulfilment: Office
Thu, 15 Dec 2011
office.co.uk
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Gadfly – 16.12.11
Fri, 16 Dec 2011
It was Podge time again last week, with the ninth annual Digital Podge Lunch held at the rather grand Institute of Directors on Pall Mall.
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Goal.com launches on Windows and Nokia smartphones
Tue, 13 Dec 2011
One of the world’s largest football websites is to launch as an app across Windows Phone and Symbian smartphones.
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Goodbye SeeSaw, hello Google TV and Netflix
Thu, 15 Dec 2011
Things moved fast in the TV sector in 2011, and this pace does not look like it’s going to slow in 2012.
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Google extends UK market share lead as MySpace loses popularity
Wed, 14 Dec 2011
Google has extended its UK market share lead while MySpace has dropped from the top ten social networks for the first time ever, according to Hitwise Experian’s UK Search Engine and Social Analysis report.
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Google ramps up mobile ad offer
Wed, 14 Dec 2011
Google is to introduce a range of mobile ad solutions for retailers to encourage shoppers back on to the high street.
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Google retains UK's most visited online property crown
Tue, 13 Dec 2011
Google has retained its position as the most viewed online property in the UK, reaching 57.2% of the population, according to the monthly audience summary for November from UKOM and Nielsen. However, the figure is marginally lower than last month, when its reach was 58.1%.
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Google: ‘retailers must improve in-store mobile experience to stay viable’
Mon, 12 Dec 2011
Retailers need to improve their in-store mobile experience in order to stay viable on the high street, according to Google’s head of mobile for EMEA Ian Carrington.
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ICO releases guidance for site owners to step up cookie compliance
Tue, 13 Dec 2011
The Information Commissioner’s Office (ICO) is urging website owners to step up their efforts regarding cookie compliance to prepare for full rollout next year.
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Industry opinion: Twitter relaunch
Mon, 12 Dec 2011
new media age surveyed a cross section of the industry for their thoughts on the new Twitter, with many hailing it as a major improvement for brands.
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John Lewis launches iPhone app
Fri, 16 Dec 2011
John Lewis has launched a transactional iPhone app, as consumers increasingly turn to mobile devices for last minute gift searches and price comparison in-store.
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Last.fm and Microsoft team up to create music discovery tool
Wed, 14 Dec 2011
Microsoft Internet Explorer 9 is sponsoring Last.fm Discover, a tool within the site aiming to help people find new music.
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Man City to extend AR scheme to include swappable content
Thu, 15 Dec 2011
Manchester City is set to extend its augmented reality (AR) season ticket scheme to allow fans to use their membership cards to interact with each other and swap content.
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Mercedes-Benz promotes Smart Car personalisation with app for new Facebook Timeline
Fri, 16 Dec 2011
Mercedez-Benz-owned Smart has launched an app to help people create personalised images for Facebook’s timeline pages, which rolled out globally yesterday.
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Microsoft Advertising appoints new mobile head
Fri, 16 Dec 2011
Microsoft Advertising has appointed Nik Dewar as its UK head of mobile ad sales to promote opportunities on its suite of mobile properties, including in-app opportunities, MSN and Skype.
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Moves – 16.12.11: Vibrant Media, YouGov, Acquisio
Fri, 16 Dec 2011
Key moves in the industry
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Nevermind the relaunch, Twitter’s self-service ad platform will be key for 2012
Tue, 13 Dec 2011
Last week, Twitter unveiled a major refresh to the site and while it’s been well received by brands and agencies, it is the self-service ad platform that will be more interesting over the next year.
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nma advent calendar: Ben Green, head of RBS and NatWest Mobile
Thu, 15 Dec 2011
On day 11 of new media age’s advent calendar of predictions for 2012, Ben Green, head of RBS and NatWest Mobile, muses the future of mobile payments.
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nma advent calendar: Chris Clarke, chief creative officer, LBi
Wed, 14 Dec 2011
For the tenth day of new media age’s advent calendar of predictions for 2012, LBi’s Chris Clarke looks forward to a year that will see several changes to the digital world, some happening naturally, and others requiring help.
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nma advent calendar: Gary Cole, commercial director, O2 Media
Tue, 13 Dec 2011
On day nine of new media age’s advent calendar of predictions for 2012, Gary Cole, commercial director, O2 Media, gives his top five forecasts for the year, including deeper smartphone penetration and the rise of the mobile wallet.
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nma advent calendar: Robert Price, UK MD, Twentieth Century Fox Home Entertainment
Fri, 16 Dec 2011
For the 12th day of new media age’s advent calendar of predictions for 2012, Twentieth Century Fox’s Robert Price looks at how digital will imact on home entertaiment.
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nma advent calendar: Robin Pembrooke, MD, ITV online
Mon, 12 Dec 2011
For day eight of new media age’s advent calendar of predictions for 2012, ITV Online director Robin Pembrooke looks forward to connected TVs hitting the mainstream and mass-participation marketing activity.
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O2 aims to counter consumer gloom with virtual Santa's grotto
Mon, 12 Dec 2011
O2 has launched a campaign ahead of Christmas that aims to cheer up consumers with personalised videos from Santa.
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Opinion: The right measurement is vital for video advertising
Wed, 14 Dec 2011
Daniel Ruch, co-chair, IAB Video Council and VP for Europe, Tremor Video
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Opinion: The way forward for retail is mobile
Fri, 16 Dec 2011
Angus McCarey, UK Retail Director, eBay
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Q&A: Errol Baran, outgoing digital sales head, Channel 4
Mon, 12 Dec 2011
Channel 4’s head of future and digital media ad sales Errol Baran is to leave the broadcaster after an 11-year tenure. Baran played an influential part in the commercial launch of 4oD and more recently the incorporation of demographic targeting. He spoke to new media age about his time at Channel 4 and how the VOD landscape has changed.
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Q&A: Richard Davidson-Houston, head of online, Channel 4
Fri, 16 Dec 2011
Collaboration between traditional TV producers and digital agency producers is how the best converged IPTV formats can be realised, according to Channel 4’s head of online Richard Davidson-Houston. He spoke to new media age about how the broadcaster is implementing this strategy following the announcement of its multiplatform tour.
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Reed launches online vote for TV ad
Mon, 12 Dec 2011
Job site reed.co.uk has launched a multichannel ad campaign, which asks the public to vote for the ad they would like to be aired on prime-time national, terrestrial and satellite TV from January as part of “Who’s hired? You decide”.
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'Royal wedding' tops Google 2011 search term list
Thu, 15 Dec 2011
Google has released its most searched for terms in the UK for 2011 with the royal wedding, Kim Kardashian and a host of digital companies topping the charts.
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Shift from high street to online continues but growth slows
Thu, 15 Dec 2011
Online retail sales increased 11% during November compared with the same period last year, but growth was slower than expected, according to IMRG Capgemini’s e-Retail Sales Index.
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Site inspection: St Ermin’s Hotel
Thu, 15 Dec 2011
Owner: St Ermin’s Agency: Shout Digital
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Site inspection: Writers and Artists
Wed, 14 Dec 2011
Owner: Bloomsbury Agency: Propagata
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Site of the week: Netmums Woman
Fri, 16 Dec 2011
Owner: Netmums Agency: In-house
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Starcom MediaVest kicks off research into Google’s natural search encryption
Fri, 16 Dec 2011
Starcom MediaVest is to launch a research project to examine how Google’s decision to encrypt natural search data for logged-in users will affect its clients.
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Starcom to assess impact of Google encryption
Fri, 16 Dec 2011
It has been a busy week in search, as agency Starcom MediaVest readies plans to explore the impact of Google’s natural search encryption protocol on its clients.
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Study reveals mobile presence boosts high street footfall
Fri, 16 Dec 2011
One in ten mobile users with retail-themed apps use them to visit high street outlets, according to research from mobile developer Grapple.
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The European Commission launches open-data strategy
Tue, 13 Dec 2011
The European Commission has launched an Open Data Strategy for Europe, designed to enable easier sharing and access to public-sector information, which can be used for smartphone apps, such as maps, real-time traffic and weather information and price-comparison tools.
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The Guardian to make own-brand digital marketing more targeted
Tue, 13 Dec 2011
The Guardian is to introduce more targeted marketing on its website to point its readers towards the most relevant paid-for services it offers.
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Time Out and Guardian push paid-for services
Wed, 14 Dec 2011
This week has seen both Time Out and the Guardian enhance the way they encourage readers to access the paid-for services they offer.
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Time Out strengthens transactional strategy with Kelkoo Select acquisition
Mon, 12 Dec 2011
Time Out Group has further extended its daily deals business with the acquisition of Kelkoo Select, as part of its plan to widen its transactional business.
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Top 100 Interactive Agencies 2012 guide open for entries
Wed, 14 Dec 2011
The new media age Top 100 2012 guide is to be published in May and opens for entries today.
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Volvo uses Facebook for charity campaign
Fri, 16 Dec 2011
Volvo Car UK has launched a campaign which aims to raise £25,000 for Action for Children through an interactive Christmas push on Facebook.
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Yahoo extends news integration with Facebook to UK and Europe
Wed, 14 Dec 2011
Yahoo has extended its social news tool Yahoo Activity, which uses Facebook’s Open Graph to enable easy sharing of news stories, beyond the US to the UK and Europe.