New Media Age
12 May 2011
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Ad data finds iPad use highest in the evenings at home
12 May 2011
Almost half of iPad owners engaging with mobile ads do so between 6pm and midnight, according to data from ad network Adfonic.
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Agency spotlight: Fetch Media
12 May 2011
fetchmedia.co.uk
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Agency spotlight: O2 Media
12 May 2011
o2media.co.uk
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All change for video in an IP-enabled world
12 May 2011
Sorosh Tavakoli, founder and CEO, Videoplaza
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Analyst Speak: Consumers are increasingly turning to the web for bargains
12 May 2011
Ralph Risk, marketing director, Lightspeed Research Europe
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App Watch: BEP360
12 May 2011
Alex Kozloff, mobile manager, IAB
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BBC Radio 1 plans location services for music events
12 May 2011
BBC Radio 1 is to explore offering location-based services around its music events, starting with its Big Weekend festival this month.
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BMW teams up with Ebay Advertising to sell car spares
12 May 2011
BMW has started selling online for the first time following a partnership with Ebay Advertising.
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Channel 5 asks for feedback from viewers to determine future content
12 May 2011
Channel 5 has launched an online community, Inside 5, to allow its audience to play a bigger role in shaping its future.
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Cover story: Sainsbury’s ties in-store purchase to online interaction
12 May 2011
Sainsbury’s is using Nectar card data to target offline shoppers and encourage them to write online reviews of the products they’ve purchased.
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Dual screening
12 May 2011
With an increasing number of people going online while they watch TV, broadcasters and brands are looking at ways to engage these viewers with tie-in content
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Gadfly - 12.05.11
12 May 2011
Gadfly has always been under the assumption that avatars for computer games were meant to be customised to resemble the player creating them. However, it would appear sometimes it’s the other way round.
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Gary Glozier
12 May 2011
Creative director, Th_nk
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ISPs best placed to keep internet traffic moving
12 May 2011
Owen Cole, technical director, F5 Networks
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ITV to relaunch Corrie Nation game following drop in players
12 May 2011
ITV is relaunching social networking game Corrie Nation to revive its use following a sharp drop-off in players.
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Leader: TV can't hold off the changes of interactivity any longer
12 May 2011
Innovation may be speeding up but most people most of the time are content with linear TV
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LOCOG to protect Olympic trademark terms from bidders
12 May 2011
The London Organising Committee of the Olympic Games (LOCOG) will crack down on brands that breach its advertising restrictions online, including bidding against trademark terms on Google, in the run-up to and during next year’s Olympic Games.
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Mike Anderson, Chelsea Apps Factory
12 May 2011
Ex-News International MD Mike Anderson so believes in mobile apps that when he left newspapers he staked his own money to found app developer Chelsea Apps Factory
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Mobile data: Tablet devices
12 May 2011
Apple’s Q1 results showed record revenues, yet its shipments of iPads failed to meet analyst expectations. ComScore’s quarterly MobiLens study reveals the state of the tablet and smartphone market in the three months to February prior to Apple’s iPad2 launch across Europe.
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Moves - 12.05.11
12 May 2011
Move of the Week: Martin Ogden, TalkbackThames Digital
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Nivea For Men puts digital at centre of marketing strategy
12 May 2011
FMCG giant Beiersdorf is overhauling the marketing strategy for its Nivea For Men brand, shifting focus away from traditional media to digital.
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Now a good time to test out mobile marketing
12 May 2011
Shane Leahy, group CEO, Oxygen8 Communications
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Persimmon Homes
12 May 2011
Owner: Persimmon Homes Agency: Fuse8
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Publisher billing
12 May 2011
As publishers look to charge for their content on mobile, what viable ways are there to bill readers?
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QVC
12 May 2011
qvcuk.com
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Reckitt Benckiser buys video ads directly from Real Games
12 May 2011
Reckitt Benckiser is trading performance-based pre-roll video ads directly with games site Real Games, after the media owner updated its platform to became compliant with Video Ad Serving Template (VAST) and Video Player Ad Interface Definitions (VPAID) standards.
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Red Bull to focus on F1 online community
12 May 2011
Red Bull is to focus on its online community Red Bull Racing for the new Formula 1 season after attracting over 10,000 members since its launch last year.
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Site review: H&M
12 May 2011
Nick Leech, MD, MobiSite
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Targeting alters which side of the line is key
12 May 2011
While it may not be right to concentrate on sales over brand, that’s the way the money is going
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The data search brought us has been superseded by other channels
12 May 2011
Shaun Gregory, MD, O2 Media
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The Princess Royal Trust for Carers
12 May 2011
Owner: Princess Royal Trust for Carers Agency: Enable Interactive, Sift
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V&A
12 May 2011
Owner: Victoria and Albert Museum Agency: The Other Media, in-house
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ZenithOptimedia hires Braude to lead social and mobile projects across roster
12 May 2011
ZenithOptimedia has appointed Sharon Braude as it’s first combined head of mobile and social, as parent company Publicis Groupe continues its focus on social media.