New Media Age
13-19 August 2011
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ITV seals M&S as cross-platform sponsor for X Factor
Fri, 19 Aug 2011
Marks & Spencer it to be the exclusive fashion partner of this year’s series of The X Factor, which starts on ITV this Saturday (20 August).
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Arsenal FC launches online gaming service for fans following Betsson tie-up
Fri, 19 Aug 2011
Arsenal FC have launched an online gaming and betting service following a three-year tie-up with gaming company Betsson.
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Asda launches first transactional mobile site
Fri, 19 Aug 2011
Asda has made its first major move into mobile with the launch of its first mobile site that allows customers to buy groceries directly from smartphones.
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Avon and Refuge look to Facebook to highlight domestic abuse levels
Wed, 17 Aug 2011
Avon and domestic violence charity Refuge have launched a Facebook campaign to highlight the numbers of women likely to be victims of domestic abuse.
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Bauer Radio to carry location-based ads on smartphones
Fri, 19 Aug 2011
Kiss and Kerrang radio are to carry location-based advertising via the stations’ smartphone apps next month.
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BBC Worldwide sells Magazines division to Exponent for £121m
Tue, 16 Aug 2011
BBC Worldwide has sold its magazine business to private equity firm Exponent for £121m.
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Briggs: Ecommerce success needs hands-on experience
Mon, 15 Aug 2011
A website is only a tiny part of what is involved in running an online business and it is this that some of us in the digital business can easily forget.
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British Airways launches first US affiliate program with buy.at
Fri, 19 Aug 2011
British Airways is expanding its performance market program to the US, appointing affiliate network buy.at as sole partner.
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Can Radio Times become the long-awaited online TV destination?
Thu, 18 Aug 2011
Radio Times’ proposed tie-ups with iTunes and LoveFilm, along with its existing broadcast partnerships, makes it closer to a one stop shop online TV destination than anything else in the market.
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Dorling Kindersley continues mobile charge with flagship iPad app
Tue, 16 Aug 2011
Dorling Kindersley is bolstering its growing tablet library with the launch of The Human Body iPad app, as it looks to position its mobile titles alongside its established ebook and print portfolios.
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Drinkaware launches Good Times mobile app
Wed, 17 Aug 2011
Drinkaware is launching a mobile app to support its annual Good Times Bad Times responsible drinking campaign.
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Evidon tailors industry privacy icon information for local markets
Wed, 17 Aug 2011
Wider take-up of the online industry’s new privacy icon has moved a step further after ad specialist Evidon announced its technology now allows consumer information to be served in local languages.
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FA and Budweiser to stream FA Cup match on Facebook
Wed, 17 Aug 2011
The Football Association (FA) and Budweiser are to broadcast Friday’s FA Cup preliminary round match between Ascot United and Wembley FC exclusively on Facebook to mark the drink brand’s new sponsorship of the competition.
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FHM inks P&G digital sponsorship deal
Tue, 16 Aug 2011
P&G has inked a sponsorship deal with Bauer Media which will see every editorial page of FHM fashion spin-off Collections carry Lacoste fragrance branding and digital watermarks.
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Google sitelinks update shifts SEO boundaries again
Fri, 19 Aug 2011
Google made a significant change to its organic, non-paid search rankings this week with the expansion of sitelinks, the impact of which will affect just about all brands.
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Google’s Motorola acquisition to face regulatory scrutiny
Thu, 18 Aug 2011
Google’s acquisition of handset firm Motorola Mobility could face heavy scrutiny from regulators and delay the deal’s completion, according to reports.
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Heineken and BT pair up on pub Wi-Fi
Fri, 19 Aug 2011
Beer brand Heineken has struck a deal with BT to create bespoke content for its pub Wi-Fi Hotspots, currently being rolled out to nearly 100 London pubs.
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IgnitionOne buys AdJug
Tue, 16 Aug 2011
AdJug, the online display exchange, has been bought by Dentsu’s digital technology arm IgnitionOne for an undisclosed sum.
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Indesit launches social media campaign for football sponsorship
Thu, 18 Aug 2011
Indesit has appointed We Are Social to manage its global social media activity for its sponsorship of four European teams, including Arsenal and AC Milan.
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Industry reaction: Google's Motorola deal
Tue, 16 Aug 2011
LBi’s Ilicco Elia and Somo’s Carl Uminski give their initial thoughts on Google’s $12.5bn (£7.7bn) acquisition of Motorola Mobility
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Kellogg's launches first mobile gaming app in the UK
Wed, 17 Aug 2011
Kellogg’s is extending its Facebook game, Krave Krusader, to iPhone and Android platforms in the UK, as it looks to close the loop between in-store purchases and mobile activity.
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LinkedIn kicks off mobile overhaul with new mobile site
Tue, 16 Aug 2011
LinkedIn has overhauled its mobile services starting with the launch of a new mobile site and a refresh of its mobile apps.
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Liverpool FC revamps online video offering
Thu, 18 Aug 2011
Liverpool FC is overhauling its online video offering to allow clips to be watched across multiple devices
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L'Oreal uses social media to promote male grooming
Thu, 18 Aug 2011
L’Oreal is using social media to encourage the use of male grooming products in daily routines.
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M&S prepares to relaunch online platform
Thu, 18 Aug 2011
Marks & Spencer has moved closer to launching its first independent ecommerce and multi-channel platform that would allow it to better collect and use customer data to shape its international and UK business.
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Microsoft Advertising adds Motors.co.uk to portfolio
Fri, 19 Aug 2011
Microsoft Advertising is integrating car comparison site Motors.co.uk into its targeted network MSN+ as part of its push to boost online reach through key publisher partnerships.
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Mobile marketing boosts John Lewis
Fri, 19 Aug 2011
Almost a third of shoppers would choose an alternative retailer if a retail mobile site wasn’t up to scratch, according to research carried out by the Internet Advertising Bureau (IAB) for department store chain John Lewis.
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Myleene Klass to front web-only lifestyle show on Yahoo
Thu, 18 Aug 2011
Yahoo has launched a web-only TV series for its Lifestyle portal featuring Myleene Klass.
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Oakley readies second stage of You Vs digital campaign
Thu, 18 Aug 2011
Oakley will kick off the second part of its You Vs social media campaign with Irish golf champion Rory McIlroy next week.
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Oakley reveals plans for You Vs campaign extension
Fri, 19 Aug 2011
Oakley is to replicate the model of its You Vs social media campaign in the run-up to the Olympics next year, and extend it across multiple devices.
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Online sales growth slows in second quarter
Wed, 17 Aug 2011
Online sales were up 11.5% year-on-year in July to £5.58bn - the lowest year on year growth for 18 months - according to the latest IMRG Capgemini e-Retail Sales Index report.
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Opinion: Social media agencies' sales window is closing
Tue, 16 Aug 2011
Keith Hunt, managing partner, Results International
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Opinion: Why social media activism isn't lazy
Wed, 24 Aug 2011
Simon Deverell, head of creative, KEO digital
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Orange launches £5m integrated campaign for free movie downloads offer
Tue, 16 Aug 2011
Orange has kicked off a £5m integrated campaign to promote its film movie download service.
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Over two-thirds of UK consumers would opt-in to location services to get relevant content
Thu, 18 Aug 2011
Over two-thirds of UK consumers would share their location in order to get more relevant content delivered to their mobile phones, according to a new report.
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PRS providers must sign-up to code to avoid fines
Mon, 22 Aug 2011
Premium rate telephone service (PRS) providers have less than two weeks to sign-up to a new industry code of practice if they want to avoid fines and possible legal action, regulator PhonepayPlus has warned.
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Radio Times eyes iTunes, MSN and broadcaster tie-ups as part of VOD integration strategy
Wed, 17 Aug 2011
Radio Times is in talks to integrate its new website with iTunes, MSN and SeeSaw, along with all the TV catch-up players of the major broadcasters, in a bid to become the default destination for cross-platform TV viewing.
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Site inspection: Crack a Joke
Wed, 17 Aug 2011
Owner - BBCAgency - TH_NK
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UK mobile operators snub HP’s Pre 3 smartphone
Thu, 18 Aug 2011
Hewlett-Packard’s latest smartphone launch has been snubbed by UK mobile operators, with none of the major carriers planning to sell the device.
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V Festival to be streamed live online
Fri, 19 Aug 2011
Eminem, Artic Monkeys and Primal Scream will be among the artists streamed live this weekend from V Festival by online video production specialist Streaming Tank.
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Vouchercodes.co.uk owner bought by Google Ventures-backed US coupon giant
Tue, 16 Aug 2011
VoucherCodes.co.uk parent company eConversions has been bought by Google Ventures-backed US online coupon specialist Whale Shark Media.
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Will brands take media buying in-house?
Wed, 17 Aug 2011
writes Ciaran O’Kane