New Media Age
13 January 2011
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Aardman opens non-uk site for Shaun the Sheep
13 January 2011
Aardman Digital, the digital arm of Aardman Animations, has launched its first website outside the UK and is expanding international staff to capitalise on the success of Shaun the Sheep abroad.
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Ad retargeting needs to apply to all channels
13 January 2011
Simon Robinson, marketing and alliances director EMEA, Responsys
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Analyst Speak: Online brands do well at living up to customers’ expectations
13 January 2011
John Gunn, consultant, Promise
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App Watch: Gino D'Acampo, Eating Italian
13 January 2011
Jonathan Mew, head of mobile, IAB
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Apple iAd is more valuable for its profile than its functionality
13 January 2011
Mark Slade, MD, 4th Screen Advertising
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Are online ads as we know them outdated?
13 January 2011
Let’s remove ads altogether and reward those who influence their social network to buy
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Ashley Highfield, Microsoft UK
13 January 2011
Being in charge of Microsoft UK’s consumer operations, Ashley Highfield doesn’t restrict himself to any one channel but seeks to unite all forms of digital media and advertising
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Automation is key to SMS saving NHS money
13 January 2011
Martin Perminas, CEO, Boomerang
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Can't B Arsed
13 January 2011
Owner: Renegrade Publishing Agency: in-house
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Charities
13 January 2011
As charities face falling donations, they’re looking to widen their reach among younger age groups, which means using digital media to get their message across in a relevant way
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ComScore joins rush to introduce better video measurement
13 January 2011
ComScore has rolled out a new video measurement tool in the UK as the industry continues to search for meaningful ways to measure video.
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Cover story: Cadbury makes £3 for every £1 spent on digital ads
13 January 2011
Cadbury has generated £2-3 in sales for every £1 spent on digital advertising, found the first comprehensive trial to track the impact of online advertising on offline sales.
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Does mobile make it too easy to say too much?
13 January 2011
The immediacy that makes mobile phones such an attractive social media tool can also have more sinister consequences given the breadth of our social networks
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ECB on Facebook
13 January 2011
Owner: England Cricket Board Agency: Modern-English
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FilmOn and TVCatchup plan merger
13 January 2011
Controversial online TV streaming site FilmOn is eyeing a merger with rival TVCatchup, according to the former’s founder Alki David.
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Gadfly - 13.01.11
13 January 2011
It’s a new year, which means it’s (meant to be) resolution time again. If, like Gadfly, you had so much fun doing things you probably shouldn’t have last year, and don’t really want to stop, then he has a suggestion that will get you into the great outdoors and doing your bit for charity.
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Google builds mobile team to showcase ad opportunities in Europe
13 January 2011
Google is bolstering its European mobile sales team in a bid to promote its mobile ad channels, such as geo-targeting, to brands and agencies.
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House of Fraser joins pilot location marketing scheme
13 January 2011
House of Fraser is ramping up its mobile strategy by taking part in a pilot location-based ad campaign and launching a new mobile site.
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In-app advertising
13 January 2011
The launch of Apple’s iAd platform is boosting the opportunities for advertising within apps and initial campaigns are showing healthy click-through rates
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Leader: This is the year mobile billing could meet its potential
13 January 2011
The ability to buy with a one-click addition to a phone bill could be transformative for the mobile industry
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Mobile commerce
13 January 2011
With the rise of the smartphone, buying via mobile has become truly viable and retailers are beginning to open up shop
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Mobile data: m-commerce
13 January 2011
A study of almost 4,000 UK mobile users by Forrester Research suggests a rising appetite for mobile commerce, with almost a fifth claiming that mobile plays an important role in researching product purchases.
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Moves - 13.01.11
13 January 2011
Move of the Week: Tim Bax
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O2 Media hires ex-AOP chair Cole to engage with brands across Europe
13 January 2011
O2 has appointed ex-AOP commercial committee chairman Gary Cole as commercial director of O2 Media.
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PA to develop Dixons' online content and social activity
13 January 2011
Dixons has appointed the Press Association (PA) to lead its online content and social media strategy.
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Quaker Oats looks to refresh brands via social activity
13 January 2011
PepsiCo has launched its first push into social media for its breakfast brand Quaker Oats.
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Rob Smith
13 January 2011
Digital director, Blueleaf
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Site Review: Ben the Bodyguard
13 January 2011
Renate Nyborg, head of business development, A&N Mobile & TV
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Social media users complain little but want fast response
13 January 2011
Only a minority of customers complain about brands via social media, according to research by the IAB and Lightspeed Research.
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Steel moves up as MPG Media Contacts reintroduces digital head
13 January 2011
MPG Media Contacts, the Havas-owned media agency, has appointed Charlotte Steel as head of digital after seeing its digital billings increase by 30% over the past year.
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SVP
13 January 2011
svp.co.uk
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Taking search in-house is easier than it sounds
13 January 2011
Mark Mitchell, head of search and affiliates, OMD Group
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The Big Property List
13 January 2011
Owner: Think Big Projects Agency: Rouge Media