New Media Age
14 - 20 November 2011
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2012 and the rise of the Wi-Fi ad network
Mon, 14 Nov 2011
Mobile network capacity, or lack thereof, raises its head every so often in talk about mobile advertising but recent developments indicate a possible third way to reach users.
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Agency video gaffes spotlight lack of understanding of social media
Tue, 15 Nov 2011
Another cringe-inducing agency video has emerged online and the agency is again deleting negative comments on social media sites. What happened to practising what you preach?
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AOL to 'rethink core purpose' of its site
Fri, 18 Nov 2011
AOL is to revamp its European homepage after admitting the strategy for the website has been focused on internal priorities rather than consumer needs.
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Apple elects Disney CEO to board and appoints non-exec chairman
Wed, 16 Nov 2011
Apple has elected Walt Disney CEO Robert Iger to its board as the company looks to strengthen its connections with the entertainment industry.
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Asda bolsters mobile offering with transactional iPhone app
Thu, 17 Nov 2011
Asda has introduced a transactional iPhone app that allows customers to buy groceries and check prices against its Price Guarantee on the move.
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Awards, appointments and lads' mags make for a varied week in media
Wed, 16 Nov 2011
A lot of interesting moves in the online publishing sector this week. In addition to the winners of the first IPA digital media owners awards, news included the appointment of a digital head at Archant, Northcliffe testing localised online video ads and Bauer revamping the digital arm of lads’ mag Zoo.
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BlackBerry owner launches BBM Music
Tue, 15 Nov 2011
RIM has launched its BBM Music service as the smartphone manufacturer aims to repair its reputation following its three-day email and web browser blackout last month.
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Burberry credits digital spend for revenue bump
Tue, 15 Nov 2011
Burberry has hailed its decision to switch the majority of its marketing spend to digital as a key factory behind a revenue increase of 29% in the first half of its financial year.
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Cannes Lions launches mobile category
Fri, 18 Nov 2011
Advertising festival and awards Cannes Lions has launched its first mobile category due to premier at the 2012 event.
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Channel 4 Education calls for converged format and dual-screen pitches
Wed, 16 Nov 2011
Channel 4 Education has called for independent production companies to pitch converged format and dual-screen content ideas.
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Channel 4 first broadcaster to trial Zeebox for E4
Mon, 14 Nov 2011
Channel 4 is the first UK broadcaster to trial social TV app Zeebox, for E4’s Desperate Scousewives.
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Channel 4 readies next interactive playalong gameshow
Fri, 18 Nov 2011
Channel 4 is preparing to launch a new interactive, dual-screen gameshow following the success of The Million Pound Drop Live (pictured).
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Channel 4, YouTube and Microsoft trial ad selector video ads with Heineken and O2
Thu, 17 Nov 2011
Channel 4, YouTube and Microsoft are the first UK publishers to launch trials of an ad format that lets viewers pick which ad they want to watch from multiple brands ahead of video-on-demand content.
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Domino's aims for increased footfall with location-based offer
Fri, 18 Nov 2011
Domino’s is encouraging in-store visits with its latest Facebook Places and Foursquare promotion.
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EBay readies hot spot sponsorship
Mon, 14 Nov 2011
EBay is looking to sponsor public Wi-Fi hotspots as it bids to offset the absence of high-speed mobile internet access available in the UK.
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Facebook Preferred Developer Consultant programme: a closer look
Thu, 17 Nov 2011
Facebook has opened submissions for its Preferred Developer Consultant programme once again. new media age takes a look back at some of the companies already involved and how it has affected their business.
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Facebook to agree data deal with FTC
Mon, 14 Nov 2011
Facebook is close to an agreement with the Federal Trade Commission (FTC) in the US which could see the social network receive audits of its privacy settings.
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Facebook, Stardoll and Habbo back online anti-bullying march
Mon, 14 Nov 2011
Facebook, Stardoll and Habbo are among a host of brands to back an online anti-bullying march led by children’s charity Beatbullying.
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Fulfilment: backissuenewspapers
Thu, 17 Nov 2011
backissuenewspapers.co.uk
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Gadfly – 18.11.11
Fri, 18 Nov 2011
It was Internet Week Europe last week, and there was lots going on.
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Google adds Music, Dreamworks adds attribution
Fri, 18 Nov 2011
A lot of interesting moves in the search sector this week. Google has launched more products outside its core search business with the introduction of Google Music.
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Google launches iTunes rival Google Music
Thu, 17 Nov 2011
Google has unveiled its cloud-based music service, Android’s answer to Apple’s iTunes.
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Google+ bolsters its offering for brands
Wed, 16 Nov 2011
Google has partnered with a small group of third-party companies to provide tools to help brands manage their pages on its social network Google+.
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Greenall's gin revamps website to bolster mainstream profile
Fri, 18 Nov 2011
G&J Greenall is kicking off a renewed digital strategy as the Gin distiller aims to bolster its profile among both consumers and professionals in the licensing business.
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Industry opinion: Is mobile becoming mainstream?
Fri, 18 Nov 2011
This week saw Velti purchase the Mobile Interactive Group (MIG) in a deal that could be potentially valued in excess of £34.8m (nma.co.uk 16 November 2011). The purchase marks the latest move in a round of consolidation in the mobile marketing industry.
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IPA announces winners of first Media Owner Awards
Tue, 15 Nov 2011
The Register and Global Radio are among the winners of the first submission-based IPA Media Owners Awards.
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IPC Media and designer Henry Holland team up for augmented-reality campaign
Fri, 18 Nov 2011
IPC Media title InStyle UK has published a cover by designer Henry Holland that can be interacted with using an augmented-reality app.
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ITV Player's Apple apps hit 2m downloads
Mon, 14 Nov 2011
ITV has clocked up 2m downloads for its TV catch-up player’s Apple apps.
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LBi buys social media agency Mr Youth
Tue, 15 Nov 2011
LBi has acquired US social media firm Mr Youth in a deal valued between $40-50m (£25.2-31.5m) as part of a plan to strengthen its social media offering globally.
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Logitech drops Google TV plans
Mon, 14 Nov 2011
Set-top box maker Logitech has pulled its Google TV plans, according to reports.
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Microsoft and mobile ad network Mojiva ink mobile ad deal
Thu, 17 Nov 2011
Microsoft Advertising has struck a display advertising deal with mobile specialist Mojiva in a bid to boost its utility for brands wanting to reach smarpthone, tablet and netbook users.
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Miramax latest to sign UK deal with Netflix
Thu, 17 Nov 2011
Miramax is the latest studio to sign a content deal with US video streaming brand Netflix, ahead of its UK launch next year.
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Moves 18.11.11: BT, TagMan, Affilinet, the7stars
Fri, 18 Nov 2011
Key moves in the Industry.
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Netflix inks UK Lionsgate content deal
Mon, 14 Nov 2011
Netflix has struck an exclusive content deal with UK film and TV studio Lionsgate.
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nma Video Social this Wednesday
Fri, 18 Nov 2011
new media age is hosting its next Video Social on Wednesday 23 November.
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Nokia to live stream London spectacular via Facebook
Tue, 15 Nov 2011
Nokia is priming the next phase of its largest-ever marketing campaign in time for tomorrow’s launch of the Lumia smartphone range, including the streaming of live events on Facebook.
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Northcliffe Digital launches localised online video ads
Tue, 15 Nov 2011
Northcliffe Digital has partnered with online video ad firm Localstars to provide local advertisers with online video ads across web, mobile and iPad content.
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O2 to debut 4G in London pilot
Mon, 14 Nov 2011
O2 has revealed plans to debut high-speed mobile internet speeds, or 4G, in London as part of a pilot scheme taking place over the next nine months with businesses including John Lewis.
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Red Letter Days and Dreamworks latest brands to trial attribution modelling
Mon, 14 Nov 2011
Red Letter Days and Dreamworks are the latest brands to turn to attribution modelling to make sense of digital return on investment.
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Samsung redesigns Galaxy Tab to fend off Apple sales ban
Fri, 18 Nov 2011
Samsung is altering the design of its Galaxy Tab 10.1 to beat a court injunction obtained by Apple that banned sales of the tablet because it looked too much like the iPad.
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Should cost-per-view models feature more in VOD buying and selling?
Thu, 17 Nov 2011
Traditional online video ad buying and selling methods may need to evolve faster if they are to keep pace with increasingly innovative video ad formats.
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Site inspection: Bus Guru
Tue, 15 Nov 2011
Owner: Sturgess Enterprise Developer: In-house
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Site inspection: Support The Royal Parks
Wed, 16 Nov 2011
Owner: Royal Parks Foundation Agency: tictoc
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Site of the week: Escape the Map
Fri, 18 Nov 2011
Owner: Mercedes Agency: AMV BBDO
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Sky set to offer subscribers TV via The Cloud
Thu, 17 Nov 2011
Sky is looking to leverage its ownership of The Cloud Wi-Fi network by offering its subscribers TV programmes, such as Boardwark Empire (pictured), via the brand’s mobile apps in its hot spots.
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Smartphones count for a quarter of mobile devices
Wed, 16 Nov 2011
Consumer smartphone sales rose 42% year on year to reach 115m units during the third quarter of 2011, according to a study released by Gartner.
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Spotify to hit profit in 2011, according to Enders
Tue, 15 Nov 2011
Enders Analysis believes that the subscription model will make Spotify profitable this year, predicting it to reach 2.5m subscribers by the start of 2012.
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Stardoll launches first physical toyline following Barbie tie up
Fri, 18 Nov 2011
Teen fashion and gaming virtual world Stardoll is making its first foray into physical doll production following a tie up with fashion doll brand Barbie.
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Tesco trials augmented reality in retail stores
Thu, 17 Nov 2011
Tesco is trialling augmented reality both in-store and online in tests that let shoppers view 3D images of products on computer screens.
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The Guardian readies integrated brand campaign
Tue, 15 Nov 2011
The campaign aims for consumers to envisage the brand as being positioned beyond print into the world of international digital journalism.
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Three readies complaint to EC over rivals m-commerce venture
Thu, 17 Nov 2011
Three has moved to block the m-commerce joint venture proposed by the UK’s leading operators by complaining to regulators at the European Commission.
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Velti acquires MIG in £34.8m deal
Wed, 16 Nov 2011
Mobile marketing company Velti has agreed to acquire Mobile Interactive Group (MIG) in a deal that is potentially in excess of $55m (£34.8m).
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Video ad exchange SpotXchange appoints C4’s Callaghan
Wed, 16 Nov 2011
Video marketplace SpotXchange has appointed Channel 4’s Nick Callaghan as director of sales in a bid to capitalise on the growth of short-form video inventory and increasing demand for exchange-led video buying.
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Video is a vital marketing platform for music artists, says Professor Green
Fri, 25 Nov 2011
Video provides artists with a vital marketing and creative tool, according to British rapper Professor Green (pictured).
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Visa unveils digital wallet and developer programme
Wed, 16 Nov 2011
Visa has unveiled a digital wallet brand, V.me, as the company plans to boost digital payments, both online mobile, from next year.
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Will the future of magazines be led by brands?
Tue, 15 Nov 2011
Retailers can create a psychological need for an item of clothing through entertainment media