New Media Age
14 April 2011
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Abel & Cole
14 April 2011
Owner: Abel & Cole Agency: Big Fish
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Agencies call for third-party standards to boost mobile ad spend
14 April 2011
Lack of third-party measurement standards is hindering investment in the mobile ad market among agencies, according to the IAB’s inaugural Mobile Advertising Directory.
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Agency spotlight: Lucidity Mobile
14 April 2011
luciditymobile.com
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Agency spotlight: We Love Mobile
14 April 2011
welovemobile.co.uk
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Analyst speak: Choosing the right call to action to get your desired response
14 April 2011
Christina Goodman, director of digital solutions Europe, Dynamic Logic
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App watch: Royal Wedding
14 April 2011
Jonathan Mew, director of mobile, IAB
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Brand editorial
14 April 2011
Brands have been reaching customers through their own magazines for a long time, but are now using digital to make it a two-way conversation and generate quality content
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Channel 4 to show Shameless shorts exclusively online
14 April 2011
Channel 4 is to show online-only episodes of Shameless as part of a multi-platform drive for its drama arm.
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Cover story: ITV gets vote of approval from media agencies
14 April 2011
ITV’s efforts to transform its commercial operation and refocus on cross-platform sales is beginning to find favour with media agencies, according to the latest IPA Digital Media Owners survey.
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Dave O'Hearns
14 April 2011
Creative director, Vibe
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Don’t let a fixation with data obscure bad service
14 April 2011
It’s very easy to think you’re being smart by focusing on numbers when in fact you’re being blinkered
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Dune and HMV are latest brands to set up Facebook shops
14 April 2011
High street shoe brand Dune and entertainment retailer HMV are the latest companies to turn to Facebook as a retail platform.
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Gadfly - 14.04.11
14 April 2011
Gadfly was in Cannes last week for the MIPTV festival, where the scorchingly hot days were followed by all-night booze-ups.
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Government changes are good for digital agencies
14 April 2011
William Makower, MD, Panlogic
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ING's U-turn proves the power of social media
14 April 2011
Menno Kuijper, freelance digital strategist
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Leader: Ad operations are too crucial to be taken for granted
14 April 2011
Ad ops is critical to the successful implementation of the data on which the future of online advertising rests
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Live Nation
14 April 2011
Owner: Live Nation Entertainment Agency: in-house
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M&S to add social media comments to video content
14 April 2011
Marks & Spencer is to integrate comments from social media into all its online video, including M&S TV, to improve engagement and boost sales.
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Mark Sebba, Net-a-Porter
14 April 2011
As CEO of Net-a-Porter, Mark Sebba oversees the financial side of the fashion etailer, and has watched it grow steadily from online to mobile, and most recently into menswear
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Mobile ad spend boost is good news for affiliates
14 April 2011
Liane Dietrich, MD, LinkShare UK
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Mobile data: m-commerce
14 April 2011
UK smartphone users collectively spend £581m a year via mobile, with groceries commanding the bulk of the spend, according to research from digital marketing specialist The Bio Agency.
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Mobile marketing
14 April 2011
Despite a record rise in mobile ad spend last year, there are still some issues the channel needs to address before it really takes flight
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Moves - 14.04.11
14 April 2011
Move of the Week: Guy Donnelly, Found
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Premier Inn to create mobile transactional site following app success
14 April 2011
Premier Inn is launching a mobile transactional site after its suite of apps generated more than £1m since their January launch.
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Satellite Voices
14 April 2011
Owner: Dazed Group Agency: in-house
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Site review: Bella Italia
14 April 2011
Douglas McDonald, head of mobile, Tullo Marshall Warren
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Taking bingo TV channel solely online proved a winner for Gala
14 April 2011
Adilla Immambocus, head of Gala TV
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TheHut
14 April 2011
thehut.com
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Vevo to develop original content and diversify revenue streams
14 April 2011
Online music platform Vevo, a joint venture by Abu Dhabi Media, Sony Music Entertainment and Universal Music Group, is the second largest video viewing platform in the US, according to its CEO Rio Caraeff.