New Media Age
16 June 2011
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Aegon
16 June 2011
Owner: Aegon UK Agency: in-house
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Agencies back scheme to get young people contributing to creative sector
16 June 2011
Creative agencies are throwing their weight behind a youth project aimed at harnessing a more diverse range of digital creative talent.
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Analyst Speak: More men watch video online but women watch more long-form
16 June 2011
Ben Mein, commercial director of online and media, Nielsen
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Blogging isn’t dead, it’s just growing up
16 June 2011
The blogosphere is still where some of the most open, challenging and vibrant discussion takes place
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Cover story: Usage figures set to boost brands’ mobile ad spend
16 June 2011
Mobile operator body the GSMA and ComScore have edged closer towards establishing a complete picture of mobile internet use for advertisers by extending the Mobile Media Metrics currency to break out apps.
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Death of the high street is an old story newly told
16 June 2011
Andy Budd, MD, Clearleft
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Eat to run own loyalty scheme using mobile NFC tagging
16 June 2011
Sandwich-shop chain Eat is to test a loyalty scheme using the NFC mobile payments system.
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Ebay sells one car every five minutes via mobile services
16 June 2011
Ebay has revealed that it sells one car every five minutes via mobile, and processes one transaction a second globally via its mobile services.
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Edge
16 June 2011
Owner: Future Publishing Agency: in-house
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Enthused users will accept brand content if it offers something unique
16 June 2011
James Tipple, VP of marketing EMEA, Yahoo
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Felix Morgan
16 June 2011
Creative technologist, Billington Cartmell Invent
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Financial services could be missing a trick
16 June 2011
Hannah Squirrell, associate director for marketing and ecommerce, Bennetts
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FT formalises social media strategy to attract subscribers
16 June 2011
The Financial Times is to launch a formal social media strategy with dedicated investment to boost its subscriber numbers.
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Gadfly - 16.06.11
16 June 2011
Gadfly has been welcomed by quite a lot of strange things at industry events, but it’s still pretty rare for live animals to be involved.
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Gauging Twitter influence takes in audience size as well as trust
16 June 2011
Twitter influence measurement service PeerIndex has now rated more than 45m profiles.
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Huddlebuy
16 June 2011
Owner: Huddlebuy Agency: in-house
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Hyundai to invest in digital to help boost market share
16 June 2011
Hyundai is investing in digital and social media to help drive it to a 5% market share by 2015.
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Leader: Shop staff are vital in retailers' shift to digital initiatives
16 June 2011
Digital technology on the high street is so often stymied by failure to ensure consistent communication
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Melody Maison
16 June 2011
melodymaison.co.uk
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Moves - 16.06.11
16 June 2011
Move of the Week: Jessica Knowlton Bell, Peach Digital
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MPG Media Contacts buys WebNarrative as part of full-service push
16 June 2011
Media agency MPG Media Contacts has bought digital design and build agency WebNarrative for an undisclosed sum.
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Nickelodeon to back kids' reality show with first social media push
16 June 2011
Nickelodeon is to kick off its first major social media push alongside the launch of an online hub dedicated to reality show Camp Orange.
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Online does more for retailers than just sales
16 June 2011
Marcus Sandwith, MD, Haygarth
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Peer-to-peer sites
16 June 2011
From a place to sleep for a night to borrowing cars, gambling and selling vintage fashion, peer-to-peer sites are disrupting established markets as their user communities grow quickly
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Pepsi launches Euroversion of PepsiCo10 digital tech competition
16 June 2011
PepsiCo has launched PepsiCo10 in Europe, a project to find ten companies to pilot new technology using PepsiCo brands.
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Pop song and video promote pink Nokia N8
16 June 2011
Nokia has launched a digital campaign to promote the pink N8 handset.
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Social video
16 June 2011
“The time most people will find content and repost it via social media is when the story is breaking” Billy Cometti, Red Cross
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Sonia Carter, Cadbury
16 June 2011
Cadbury’s Sonia Carter believes digital activity should be fun and useful, and her experience in the finance sector helps her ensure the brand’s campaigns leave users wanting more
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Sponsor's foreword: Unruly Media
16 June 2011
Sarah Wood, co-founder and COO, Unruly Media
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Video seeding
16 June 2011
With the ever-increasing glut of online videos, brands looking for viral success need to seed content quickly, but also ensure it’s relevant and reaches the right people to spread it widely
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Viral industry views
16 June 2011
new media age talks to media, viral and seeding agencies about the challenges of reaching the right audiences with video content and how they make sure video pays online
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Viral video data
16 June 2011
How often a video is shared via social media is becoming as valuable a measure of success as the number of views it has, with a low view/share ratio indicating high shareability