New Media Age
17-23 October 2011
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Absolute Radio launches multi-platform 60s & 70s stations
Tue, 18 Oct 2011
Absolute Radio has launched two multi-platform stations dedicated to music from the 1960s and 1970s.
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Absolute Radio overhauls Radioplayer ahead of one-to-one ad targeting roll-out
Fri, 21 Oct 2011
Absolute Radio has overhauled its Radioplayer interface to synchronise all audio ads and content with additional visual images and information in real time – a first for the broadcaster.
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Adobe launches tool to measure digital engagement
Fri, 21 Oct 2011
Adobe has launched a tool that allows publishers and marketers to more accurately measure audience size and levels of engagement on their websites, mobile apps and digital magazines.
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Analyst speak: Consoles and mobile will speed VOD's move across multiple access points
Mon, 17 Oct 2011
James Myring, director, media team, BDRC Continental
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Apple profits still soar but iPhone sales disappoint
Wed, 19 Oct 2011
Apple’s shares fell more than 6% last night after it missed its third-quarter earning expectations for the first time in years, as iPhone sales disappointed investors.
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BBC global iPlayer launches on Apple TV
Thu, 20 Oct 2011
BBC Worldwide has extended its global iPlayer service to Apple’s TV service Airplay.
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Brands aren’t embracing video-commerce strategies fast enough
Thu, 20 Oct 2011
Brands are not nearly bold enough with their online video-commerce strategies, which could scupper their advantage once connected TVs hit mass market.
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Brands must adapt their strategies to keep up with search's evolution
Fri, 21 Oct 2011
Search marketing is currently going through some of its biggest changes in its recent history, leaving brands in danger of being left with an outdated search strategy.
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Channel 4 launches Facebook swap shop
Thu, 20 Oct 2011
Teenagers can swap clothes and fashion tips with their Facebook friends in an online community site promoting “sustainable fashion” developed by Channel 4 Education.
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Channel 4 to sell online and linear ads exclusively for PBS in UK
Mon, 17 Oct 2011
US public service broadcaster PBS has appointed Channel 4 to manage all ad sales across its linear and online portfolios in the UK.
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Cineworld launches corporate digital-voucher initiative
Thu, 20 Oct 2011
Cinema chain Cineworld has launched a digital-voucher scheme to help companies incentivise their workforce with deals.
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Cloud-based service Dropbox secures $250m funding
Tue, 18 Oct 2011
Dropbox has confirmed $250m (£159.5m) in series B funding to help bolster its international growth through plans for acquisitions and new hires.
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Coke steps up co-creation ahead of London 2012 Olympics
Fri, 21 Oct 2011
The Coca-Cola Company is stepping-up its campaign co-creation and social media activity in the run up to next year’s Olympic Games in London.
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Deezer promotes music installation as part of launch campaign
Wed, 19 Oct 2011
Music streaming service Deezer is hoping to promote its UK launch via an art installation on London’s Brick Lane, which people can add to via social media.
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eBay mobile revenues to pass £3bn this year
Thu, 20 Oct 2011
eBay has increased its mobile revenue forecast for 2011 to $5bn (£3.2bn) after total revenues hit $3bn (£1.9bn) in the past quarter.
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ESPN strikes ad deals as football app tops 1m downloads
Tue, 18 Oct 2011
ESPN’s video highlights app for mobile has passed the 1m download mark in the UK after becoming ad-funded from the start of the season.
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Facebook launches Studio awards and refreshes marketing resource
Tue, 18 Oct 2011
Facebook has launched the Facebook Studio award for agencies and brands and has updated its online marketing resource.
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Facebook needs more than eBay to take social commerce mainstream
Tue, 18 Oct 2011
Consumer take up of “f-commerce” – buying goods through Facebook – hasn’t been mind blowing and while eBay’s integration of the social graph may help, buying within social networks is still a long way off for most people.
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First impression: Boinc
Mon, 24 Oct 2011
new media age was given early access to forthcoming social music service Boinc, a strong contender entering what is an increasingly crowded online music market.
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Frictionless sharing could make forgetting impossible
Tue, 18 Oct 2011
The web is undoing our capacity to forget
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Fulfilment: Size?
Thu, 20 Oct 2011
size.co.uk
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Gadfly – 21.10.11
Fri, 21 Oct 2011
Watch out Google, MC Hammer is launching a search engine.
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Google improves app discovery with new mobile ad formats
Fri, 21 Oct 2011
Google has launched a series of mobile ad formats, including a click-to-download app that improves how users can discover advertisers’ apps.
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Google launches online safety education campaign
Mon, 17 Oct 2011
Google and the Citizens Advice Bureau have partnered to create a campaign to educate the public about managing and sharing information online.
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Google readies music service to take on Apple
Thu, 20 Oct 2011
Google is to make its first major move into music with a service that allows users to store their tracks online in the cloud and play them remotely on a number of devices.
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Google restructure: Brittin to Europe, Cobley up to MD
Tue, 18 Oct 2011
Google has undertaken a major restructure that sees UK MD Matt Brittin (pictured) moved up to a European role, replaced by Google’s European marketing chief Dan Cobley.
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Google unveils Android update and latest Nexus phone
Wed, 19 Oct 2011
Google has officially unveiled the latest version of its Android OS, Ice Cream Sandwich, as well as its latest handset, the Galaxy Nexus with Samsung.
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Google Wallet updated with coupon and loyalty features
Tue, 18 Oct 2011
Google has updated its mobile wallet offering by launching coupon-redemption and loyalty-point schemes with several brands and retailers in the US.
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Guardian iPad app clocks 145,000 downloads in a week
Fri, 21 Oct 2011
The Guardian’s iPad app has generated over 145,000 downloads since launching a week ago, while its Facebook app has clocked up over 1m installs after its launch last month.
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Heineken boosts social media investment following Star Player success
Thu, 20 Oct 2011
Heineken is to ramp up its social media strategy after its dual-screening app Star Player generated engagement times of over one hour.
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iPhone integration boosts Twitter sign ups
Wed, 19 Oct 2011
Twitter CEO Dick Costolo said a tight integration into Apple’s new iOS 5 software on iPhones and iPads has tripled the rate of sign ups.
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ITV returns to text message voting for X Factor
Mon, 17 Oct 2011
ITV has re-introduced SMS voting on the X Factor for the first time since the premium-rate scandals in 2007.
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Kraft marketing chief: 'Don't forget customer needs in rush to digital'
Thu, 20 Oct 2011
Marketers should not forget consumers’ needs by rushing to embrace the latest digital marketing technology, according to Kraft’s European VP marketing Daryl Fielding.
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Liz Earle launches web-TV channel
Thu, 20 Oct 2011
Beauty brand Liz Earle has launched an online TV channel with click-to-buy functionality.
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Marketers must shift paid-search ad budgets to tablets, say brands.
Fri, 21 Oct 2011
Advertisers and agencies need to allocate more of their paid-search budgets to capitalise on the explosion of tablet devices, according to experts.
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McCain and Mikado first to use Channel 4’s interactive VOD formats
Tue, 18 Oct 2011
Mikado and McCain are among the first brands to launch campaigns using Channel 4’s latest interactive online video formats.
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Microsoft posts 7% revenue increase but search remains a challenge
Fri, 21 Oct 2011
Microsoft’s revenues hit $17.37bn in the three months to 30 September based on strong Xbox and Kinect sales, although it continues to face challenges in monetising its search alliance with Yahoo.
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New York Times increases digital subscribers
Fri, 21 Oct 2011
The New York Times has added more than 40,000 digital subscribers since June.
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Nokia sales slip again ahead of strategy overhaul
Fri, 21 Oct 2011
Nokia’s sales slipped again in the third quarter of 2011 as it prepares an overhaul of its marketing strategy and the launch of its first Windows Phone device.
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Nokia to 'rejuvenate' brand with youth focus
Mon, 17 Oct 2011
Nokia is to focus on targeting young consumers as it sets about “rejuvenating” its brand and tone of voice in a bid to stay competitive in the smartphone market.
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Online grocery sales to hit £11.2bn by 2016
Tue, 18 Oct 2011
The value of online grocery sales is set to double to £11.2bn by 2016, according to industry body IGD, fuelled by consumers’ increasing willingness to shop online.
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Opinion: Staff jumping from job to job is damaging the digital industry
Wed, 19 Oct 2011
Ben Wood, MD, iProspect
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Parkinson's UK to overhaul digital strategy
Mon, 17 Oct 2011
Parkinson’s UK, the national charity that supports sufferers of Parkinson’s and their families, is to overhaul its digital strategy.
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Primelocation to focus on mobile following traffic rise
Tue, 18 Oct 2011
Property website Primelocation plans to capitalise on increased and diversifying mobile traffic, launching on Android this month.
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Q&A: Jon Nichols, head of marketing UK, Nokia
Thu, 20 Oct 2011
With Nokia refocusing its marketing efforts on a youth audience in order to regain relevance (nma.co.uk 17 October 2011), UK marketing director Jon Nichols spoke to new media age about its latest campaigns.
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Q&A: Nathan Hull, digital publisher, Penguin
Tue, 18 Oct 2011
Fresh from launching the new Jamie Oliver app, Penguin digital publisher Nathan Hull spoke to new media age about the challenges for book publishers and the importance of finding the right digital medium for the audience.
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Reckitt Benckiser creates games to attract talent
Thu, 20 Oct 2011
Reckitt Benckiser (RB) has launched a suite of online and mobile games to raise the profile of the company to graduates and young people looking for jobs.
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RIM begins brand restoration with app giveaway
Mon, 17 Oct 2011
RIM will give away a series of premium apps via its BlackBerry App World store and offer extended technical support in a bid to appease customers after last week’s service blackout.
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Rolex and Kuoni sign up as Monocle Radio launch partners
Mon, 17 Oct 2011
Global magazine brand Monocle has launched a 24-hour audio service with a string of luxury brands signed up as launch advertisers.
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Site inspection: BBC home page
Tue, 18 Oct 2011
Owner: BBC Agency: In-house
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Site inspection: P&O Cruises
Mon, 17 Oct 2011
Owner: P&O Cruises Agency: In-house
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Site of the week: play.com
Fri, 21 Oct 2011
Owner: Rakuten Agency: In-house
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Sky Go to launch on Android devices as it hits 1.6m downloads via Apple
Wed, 19 Oct 2011
BSkyB is to extend Sky Go onto Android devices having hit 1.6m downloads on Apple tablets within 3 months of launch.
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Social media and mobile apps to account for 50% of online sales by 2015, says Gartner
Fri, 21 Oct 2011
Companies need to to incorporate social media into their online sales and marketing as a matter of urgency, concludes a Gartner report.
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Starbucks and Apple to give away downloads
Mon, 17 Oct 2011
Starbucks is partnering with Apple to launch a free music and book download service for customers.
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Strongbow puts user-generated content at the heart of integrated campaign
Fri, 21 Oct 2011
Strongbow has put user-generated content at the heart of its latest TV spot, which will feature different dialogues from 30 of its Facebook followers.
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Supermarkets to drive m-commerce beyond £19bn by 2021
Mon, 17 Oct 2011
M-commerce spend will grow by over 15 times its current value to pass £19bn by 2021, according to a study commissioned by Barclays Corporate.
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The impact of tablets on digital media is undeniable
Wed, 19 Oct 2011
I’ve been spending the past couple of months immersed in the redesign of nma.co.uk. Don’t get excited, I’m not giving away anything quite yet. But what’s been fascinating has been how the tablet has been influencing my thinking.
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The way forward for BlackBerry is to remember its innovation roots
Mon, 17 Oct 2011
BlackBerry’s blackout disaster has reduced its reputation to ruins, but it could provide just the incentive for true innovation.
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T-Mobile loses marketing figurehead Lysa Hardy
Fri, 21 Oct 2011
Lysa Hardy, T-Mobile’s marketing head and one of the lead figures behind its award-winning Life’s for Sharing campaigns (pictured) is leaving the company.
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Transparency is core to text voting success for participation TV, says ITV’s interactive director
Mon, 17 Oct 2011
ITV has cited closer collaboration and transparency with mobile networks as the key to its revival of mobile text message voting for hit entertainment show X Factor.
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Videology appoints MediaCom’s McLachlan to 'humanise' video ad targeting
Wed, 19 Oct 2011
Video ad platform Videology has appointed MediaCom’s Rhys McLachlan to the new role of commercial development director.
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Vodafone to close 360 mobile-content service
Tue, 18 Oct 2011
Vodafone has confirmed it is phasing out its mobile-content and services brand Vodafone 360 and is assessing alternative product launches.
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Yahoo earnings drop 26% in 'flat' display ad market
Wed, 19 Oct 2011
Yahoo’s net earnings dropped 26% to $293m (£185m) during the quarter ending 30 September, compared to $396m (£251m) in 3Q10, attributed to its search alliance with Microsoft and falling display ad revenues.
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Yahoo signs up LA Fitness and Lionsgate for rewards scheme launch
Wed, 19 Oct 2011
Yahoo is seeking commercial partners for a rewards-programme trial it is running to improve retention on its mail service.
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YouTube expands UK movie service to Android market
Fri, 21 Oct 2011
YouTube has extended its UK movie rental service to Android tablets and smartphones.
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YouTube launches music shop
Mon, 17 Oct 2011
Google is allowing music artists to sell merchandise and downloads directly via YouTube following the launch of the Merch Store.