New Media Age
17 February 2011
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Retargeting brings risks of over-personalisation
17 February 2011
David Donnan, MD, Igentics
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Advertising is adapting well to the new frontier of social media
17 February 2011
Tim Lefroy, CEO, Advertising Association
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Analyst Speak: Smart TV is still some way off for the majority of consumers
17 February 2011
Tim Britton, UK CEO, YouGov
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Auto Trader signs exclusive Facebook Marketplace deal
17 February 2011
Auto Trader has agreed an exclusive partnership with Facebook to promote cars and dealers to users of the social network on its classified listings Facebook Marketplace.
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BBC's Danker reveals plans for iPlayer app after initial iPad launch
17 February 2011
The BBC last week launched its much-anticipated iPlayer iPad and Android apps to a mixed response. Daniel Danker, the BBC’s on-demand general manager, tells new media age how it’s responding and what its next steps will be.
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Best brands on Facebook
17 February 2011
A presence on Facebook is a must for any consumer-facing brand, but just being there isn’t enough. Experts pick five brands that are truly engaging with their Facebook fans
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Blokely
17 February 2011
Owner: The Wonderful Web Agency: Naked Creativity
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Branded content
17 February 2011
Brands have long produced their own digital content, but the opportunities for more targeted distribution that the recent boom in social media provides is making it more tempting
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Channel attribution isn't great for affiliates
17 February 2011
Andrew Copeland, senior account manager, Webgains
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Cosmopolitan relaunches website to aid advertising partnerships
17 February 2011
Cosmopolitan, the Nat Mag-owned women’s title, is relaunching its website for the first time since 2008 to allow for greater integration and closer partnerships with advertisers, as part of plans to grow the commercial appeal of its assets.
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Cover story: Delays risk making YouView 'irrelevant'
17 February 2011
YouView has missed its chance to become the dominant force in the IPTV market, according to industry experts, with claims its postponement to 2012 is “delaying itself into an irrelevance”.
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Debenhams to focus on mobile marketing with location-based incentives
17 February 2011
Location-based mobile marketing will play a prominent role in Debenhams’ digital strategy in 2011.
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Gadfly - 17.02.11
17 February 2011
Last Wednesday, team nma swapped the office for Bar Barrio in Soho for a night of mojitos and tequila shots with Carat. Comms director Joe Rudkin was the last man standing and at the end of the night Gadfly heard him say, “Well that was nice, I’m off for a Big Mac.”
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Gigwise
17 February 2011
Owner: Giant Digital Agency: Kevin Macey
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Jane Exon, Debenhams
17 February 2011
Through social media and its own web TV channel, Debenhams is keeping at the cutting edge of digital advertising, thanks to head of marketing Jane Exon
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Leader: In-house roles are on the up as brands get digitally savvy
17 February 2011
Brands have been weighing up the cost-benefit ratio of taking activity in-house for years
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London borough optimises site for mobile ahead of 2012 Olympics
17 February 2011
The Royal Borough of Kensington and Chelsea in London is optimising its website for mobile users ahead of next year’s Olympic Games.
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Moves - 17.02.11
17 February 2011
Move of the Week: Tim Giles, Positive Digital
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Open and click rates steady as brands send more messages post recession
17 February 2011
Email marketing continues to recover from the decline in open and click-through rates experienced during the recession, according to the latest Direct Marketing Association Email Benchmark Report.
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Power is shifting in who chooses the news
17 February 2011
A big part of what you pay for when you pay for news is not having to sift through less interesting stuff
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Salaries for digital roles up 8% as clients recruit for in-house teams
17 February 2011
Digital marketing salary growth accelerated in the second half of 2010, driven by brands staffing up their internal teams and the explosion of social media roles.
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Social measurement
17 February 2011
Brand and agency heads of social media discuss their approaches to measuring social media activity and how to deliver true ROI, and whether initiatives such as the IAB’s framework are bearing fruit
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Social media
17 February 2011
“This is an ongoing goal: to better understand the real sales effects of social media” Rachel Bristow, Unilever
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Southern Railway
17 February 2011
southernrailway.com
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Sponsor's foreword: Bazaarvoice
17 February 2011
Erin Mulligan Nelson, chief marketing officer, Bazaarvoice
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Tesco set to launch separate online shop for F&F range
17 February 2011
Tesco is to give its multi-million-pound F&F clothing range its own online store as part of plans to extend the brand, according to sources.
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Toby Kay
17 February 2011
Head of digital, Beta
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Vaughan Hannigan
17 February 2011
Owner: Vaughan Hannigan Agency: Rehab Studio, New Cruelty
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Video can give brands high-impact presence
17 February 2011
Miles Lewis, senior VP, Last.fm
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Visit Wales woos holidaymakers
17 February 2011
Visit Wales has launched a digital campaign to encourage people to choose the country for their main summer holiday.