New Media Age
17 March 2011
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Analyst Speak: Car brands are getting closer to meeting online buyers' needs
17 March 2011
Harvind Bhatti, general manager, Global Reviews
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ASA regulation of digital is a waste of effort
17 March 2011
Martin McNulty, general manager, Forward3D
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Asics opts not to interact with customers via social media
17 March 2011
Sports brand Asics has questioned the value of being vocally active on social media platforms, preferring to focus on customer reviews.
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Brand communities
17 March 2011
While social media can offer a brand broad feedback, a more detailed and precise view of consumer opinions can be gained from hosting your own community of selected customers
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Channel 4 uses sponsorship to build audience for 4oD iPad app before charging
17 March 2011
Channel 4 is to launch its TV catch-up service 4oD on Apple’s iPad.
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Cover story: Can AOL still make a splash?
17 March 2011
AOL is repositioning itself as a key destination for women as part of a shift in strategy that will see it put the brands of recent site acquisitions above its own.
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Customer value data
17 March 2011
Companies may recognise that consumers are talking about them online, but to what extent are they paying attention and feeding it into their customer strategies?
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Do we really know how much we don’t know?
17 March 2011
Known knowns are becoming unknowns as new media madness corrodes some of our comfortable uncertainties
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EMI uses online game to promote Tinie Tempah
17 March 2011
EMI has launched an online game for rap artist Tinie Tempah to promote his latest single, called ’Wonderman’.
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Eventful Stays
17 March 2011
Owner: Camilla Shaughnessy Agency: Keeble Smith
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Eyewear Brands
17 March 2011
eyewearbrands.com
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Gadfly – 17.03.11
17 March 2011
Gadfly was among a group of nmaers invited out for drinks with Mindshare last week at Soho’s Graphic bar.
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Groupon uses high reach to show retailers it's better than TV and print
17 March 2011
Groupon is looking to strike deals with major high street brands by positioning itself as an online alternative to TV and print advertising.
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IPC Media takes on Sky's mobile lead Newcombe as first director of mobile ads
17 March 2011
IPC Media has appointed its first director of mobile advertising after its Marie Claire and NME websites saw double-digit growth in mobile users over the last quarter.
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Jenny Ashmore, Mars
17 March 2011
Jenny Ashmore, global marketing capability officer at Mars, believes digital activity isn’t just engrained into traditional marketing but also critical for brands to engage consumers.
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Leader: Co-creation communities can be goldmines for brands
17 March 2011
Danone used its community of 400 women to develop a new product in just five months from conception
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Madbid
17 March 2011
Owner: Madbid Agency: in-house
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Mango moves into branded content with fashion mag
17 March 2011
Fashion brand Mango has launched its first major global branded content initiative, featuring an interactive online video series and a UK partnership with Stylist magazine.
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Mars looks at ways to use consumer co-creation in marketing
17 March 2011
Mars is looking to bring its consumer communities into the marketing process more, becoming the latest big brand to champion co-creation.
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Martin Harrison
17 March 2011
Head of social media, Tullo Marshall Warren
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Mobile operators fortify customer retention schemes
17 March 2011
O2 and Orange are bolstering their customer incentive schemes ahead of anticipated changes in the regulatory regime of the UK mobile market.
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Moves - 17.03.11
17 March 2011
Move of the Week: Stuart Colman, AudienceScience
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Outside Lane
17 March 2011
Owner: Outside Lane Agency: Klein and Klein
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Research
17 March 2011
“Investing in the right technologies to monitor social media activity en masse is a logical step forward for us, such is the growing potential for online influence and sales conversion”Nick Keating, Dyson
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Researcher views
17 March 2011
Heads of research at brands and research firms discuss the advantages and limitations of online data collection methods
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River Island begins digital drive with viral videos
17 March 2011
River Island has launched a viral video campaign as part of plans to use digital to widen its customer base and drive brand awareness.
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Targeting is best way to present unavoidable ads
17 March 2011
Tim Brown, EU general manager, Tribal Fusion
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The only thing holding back ad retargeting is not giving the facts
17 March 2011
Michael Steckler, MD Northern Europe, Criteo
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True digital thinking requires a broad view
17 March 2011
Bruce Levi, marketing capability director, Brand Learning
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Twitter set to offer ads to UK agencies before the summer
17 March 2011
UK brands will be able to buy ads on Twitter within the next few months.
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UltraViolet
17 March 2011
The UltraViolet system aims to let people access digital content wherever they are, on any device. But a lot of work needs to be done if consumers are to see the light
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Video ad startup considers real-time chat tie-up
17 March 2011
Pre-roll video ad startup Brainient is mooting a tie-up with real-time chat firm Pusher, ahead of a further round of funding scheduled for the autumn.