New Media Age
19 – 25 September 2011
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Ad spend on social media fails to match adoption rate
Mon, 19 Sep 2011
Research from Forrester Research revealed social media adoption is growing faster than the rate of growth in brand spend on the channel.
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Alcohol brands agree regulative social media common standards
Tue, 20 Sep 2011
The European Forum for Responsible Drinking (EFRD) and the Distilled Spirits Council of the United States (DISCUS) have collaborated to create a common set of principles for alcohol brands using social media.
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Analyst Speak: How to create the perfect ad campaign
Mon, 19 Sep 2011
Cynthia Vega, senior research analyst, Nielsen
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AOL inks deals to mark London Fashion Week
Wed, 21 Sep 2011
AOL has struck a string of commercial agreements to mark the first anniversary of its women’s interest website MyDaily and promote its partnership with London Fashion Week.
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Apple stands in the way of m-commerce going mainstream
Mon, 19 Sep 2011
Apple holds the key to m-commerce becoming mainstream despite the efforts of the rest of the mobile industry.
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ASOS debuts transaction mobile apps
Thu, 22 Sep 2011
ASOS has launched its first transactional smartphone apps after its mobile revenues increased 800% in the past 12 months.
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BBC to replicate live Radio 1 experience online in website overhaul
Mon, 19 Sep 2011
BBC Radio 1 is overhauling its online identity to focus on live radio as it aims to replicate the linear radio listening experience online.
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BBC to use tablets as design blueprint for all website overhauls
Wed, 21 Sep 2011
The BBC is to use tablet devices as the design blueprint for all future website overhauls, starting with its home page, which has relaunched in beta today.
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BBC’s tablet design ethos is prescient
Thu, 22 Sep 2011
The BBC’s decision to base all future website revamps on what looks good on a tablet is prescient, albeit risky.
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Cerf: Facebook’s walled garden approach could make it the next AOL
Thu, 22 Sep 2011
Google internet evangelist Vint Cerf has warned that Facebook could end up as the next AOL and its closed approach could leave it irrelevant.
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Dennis Publishing partners with Toura to build cross-platform apps
Thu, 22 Sep 2011
Dennis Publishing is to launch apps across mobile and tablet devices for its titles using cross-platform development service Toura.
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Facebook revamps with major content partnerships
Fri, 23 Sep 2011
Facebook has strengthened its ties with music, video and news content after announcing a raft of features and partnerships with media brands including The Guardian, Spotify and Vevo.
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Facebook updates up close: Guardian, Yahoo, Netflix
Fri, 23 Sep 2011
new media age takes a closer look at selected third-party partnerships in Facebook’s revamp.
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Facebook’s music partnerships: a closer look
Fri, 23 Sep 2011
new media age takes a closer look at Facebook’s music partnerships and the knock-on effect for brands.
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Fulfilment: Escentual
Thu, 22 Sep 2011
escentual.com
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Gadfly – 23.09.11
Fri, 23 Sep 2011
Getting presents is always nice (hint hint), but when a package arrives from Sky News, Gadfly is always a little apprehensive.
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Google acquires group-buying firm
Mon, 19 Sep 2011
Google has acquired group-buying company DailyDeal for an undisclosed sum, according to reports.
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Google factors mobile into ad auctions
Thu, 22 Sep 2011
How well a website optimises for mobile is to become a key factor within Google’s AdWords Quality Score, as the company continues its ‘mobile first’ strategy.
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Google+ opens to everyone
Wed, 21 Sep 2011
Google has opened its social network Google+ to allow anyone to join.
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Google+ tests commercial models with games companies
Mon, 19 Sep 2011
Google+ is working with games developers to test out commercial propositions around gaming on the social network.
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Guardian reports record ABC figure for August
Fri, 23 Sep 2011
Guardian.co.uk has surpassed the 3m unique browser mark for the first time ever, according to the latest ABC audit for August.
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Half of UK population play IP-connected video games
Fri, 23 Sep 2011
Almost half (33m) of the UK’s population play video games on IP-connected devices, according to research from the Internet Advertising Bureau’s (IAB) Game Steering Group.
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Hearst Magazines UK makes first round of senior appointments since Lagardère acquisition
Thu, 22 Sep 2011
Hearst Magazines UK has made its first round of senior appointments since its acquisition of French publishing group Lagardère properties and the merger National Magazine Company and Hachette Filipacchi in August.
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Hyundai aims for emotional engagement with interactive i40 campaign
Tue, 20 Sep 2011
Hyundai has launched what it claims to be its biggest ever integrated campaign to support the launch of its i40 Tourer model in a bid to change perceptions of the brand.
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IAB boosts mobile steering group membership
Wed, 21 Sep 2011
Mobile advertising companies Mojiva and Millennial Media have joined the IAB’s mobile steering group (MSG), bringing its membership to ten.
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ITN launches hunt for Nativity-themed videos
Fri, 23 Sep 2011
ITN Productions has launched a social media competition to find modern interpratations of the Nativity story on behalf of the Jerusalem Trust.
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Japanese ecommerce firm Rakuten buys play.com for £25m
Wed, 21 Sep 2011
Japanese ecommerce giant Rakuten has acquired UK online retailer play.com for £25m.
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John Lewis and Sainsbury’s sign up for charity affiliate platform
Fri, 23 Sep 2011
Major retailers including John Lewis and Sainsbury’s have signed up to an etail platform that pays commission on sales to charities.
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LivingSocial launches location-based mobile app
Wed, 21 Sep 2011
LivingSocial has launched its first location-based service that alerts users to promotions via a smartphone app.
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Looking back at five years in search
Fri, 23 Sep 2011
In the five years I’ve been at new media age, search has grown from a marketing afterthought to the backbone of multi-platform innovation.
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Microsoft poised for Mango update
Fri, 23 Sep 2011
Microsoft will officially launch the Mango update to its Windows Phone operating system within the “next week or two”.
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New Look's mobile sales spike 60%
Mon, 19 Sep 2011
New Look saw orders from mobile users increase by 60% in the three months to July.
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Orange boosts m-payments device range and calls for standardisation
Thu, 22 Sep 2011
Orange has unveiled its second mobile-payments handset as it prepares for increased competition in the sector.
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Public Creative launches social media arm
Tue, 20 Sep 2011
Digital agency Public Creative has launched social media unit Public Social.
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Rimmel London launches London Fashion Week campaign across Glam Media network
Mon, 19 Sep 2011
Rimmel London has partnered with content network Glam Media to launch a campaign for Fashion Week.
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Site inspection: Chilly Lemon
Wed, 21 Sep 2011
Owner: Chilly Lemon Agency: Mediamole
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Site inspection: Vax EV
Mon, 19 Sep 2011
Agency: In-house Owner: Vax
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Site of the week: Cornish Mining World Heritage
Fri, 23 Sep 2011
Owner: Cornish Mining World Heritage Agency: Numiko
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Sky IQ launches service to help advertisers better understand data
Tue, 20 Sep 2011
Sky IQ, the customer intelligence arm of BSkyB, has unveiled a suite of Insight Marketing services created to help advertisers better understand how to manipulate consumer data.
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Sources of online content must remain transparent
Wed, 21 Sep 2011
Brands have long wanted a content-creation platform that puts them on an equal footing with editorial, but when this happens, what’s the impact on journalism?
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Telefónica signs visual search deal
Wed, 21 Sep 2011
Telefónica has inked an agreement with augmented reality (AR) firm Layar to let people discover online content more easily when using their mobile phone camera.
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The internet has merged magic with normality, and that's just the start
Tue, 20 Sep 2011
After 20 years of the worldwide web, the internet has reached that zone where it is both completely magical and completely normal at the same time.
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Toyota targets younger demographic with social app for Yaris
Tue, 20 Sep 2011
Toyota has launched a Facebook-based app for Apple devices designed to attract a younger demographic to its Yaris model.
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Twitter rolls out first UK ad with Sky as first advertiser
Thu, 22 Sep 2011
Twitter has launched its advertising product in the UK with Sky becoming the first brand to use it.
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Until we stop measuring social media by Likes, spend will remain negligible
Tue, 20 Sep 2011
Research by Forrester has revealed that while uptake of social media by brands is still on the rise, spend is minimal and the issue holding it back is still a lack of proof of ROI.
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Vimeo launches UK music store
Thu, 22 Sep 2011
Video-sharing site Vimeo has launched a music store following tie-ups with online music curators Audiosocket and FMA.
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Visa and Google ink Wallet pact
Tue, 20 Sep 2011
Google has added Visa as a payments partner for its Google Wallet service, which officially launched yesterday in the US.
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Yahoo seals further football content deals
Tue, 20 Sep 2011
Yahoo is continuing to position itself as an online media portal by renewing a multimedia content deal with the football League Managers’ Association (LMA).
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YouView appoints Sky’s Chris Bramley as technology chief
Thu, 22 Sep 2011
YouView has appointed Sky’s Chris Bramley as chief technology officer ten months after Anthony Rose’s departure.