New Media Age
19-23 December 2011
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2011 was social media’s ‘teen years’
Tue, 20 Dec 2011
2011 saw social media getting attention from the adults, yet it was still stumbling about in an awkward teenager phase.
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Absolute Radio extends one-to-one ad targeting service to mobile
Mon, 19 Dec 2011
Absolute Radio has extended its personalised ad targeting service In-Stream to Apple’s smartphones.
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Ad industry slams BHF report on online adverting to children
Tue, 20 Dec 2011
The Advertising Association has slammed a British Heart Foundation (BHF) report that accuses companies such as Cadbury and Kerry Foods of targeting children with online advertising for unhealthy foods as “hyperbole”.
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AOL Europe loses top marketing VP amid restructure
Mon, 19 Dec 2011
Sarah Gavin is stepping down from her role as VP of marketing and communications at AOL Europe, a move that comes as the company looks to cut roles across the business, thought to also include other marketers.
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ASOS Marketplace sales grow 690% in a year
Tue, 20 Dec 2011
ASOS Marketplace sales have grown 690% over the past year, comparing like-for-like sales from its first and most recent month’s sales, according to the retailer.
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BBC partners with Virgin Media for TiVo apps
Mon, 19 Dec 2011
BBC and Virgin Media are pairing up to create interactive experiences for sports and news via the red button and TiVo.
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BBC Worldwide signs streaming deal with Netflix
Tue, 20 Dec 2011
BBC Worldwide has agreed a digital licensing agreement with US movie-streaming giant Netflix that will allow members to stream shows such as Doctor Who, Torchwood and Spooks when it launches in the UK and Ireland next year.
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British Gas launches weather-themed ad campaign
Wed, 21 Dec 2011
British Gas is to kick off a four-month display ad campaign featuring live location and temperature data to promote its HomeCare boiler cover scheme over the winter.
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Condé Nast takes its apps to the headlines
Wed, 21 Dec 2011
This week Condé Nast Traveller launched the latest in its series of City Guide apps, which for the first time can be downloaded free after it secured a year-long sponsorship deal with watch maker Omega.
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Decca Records signs deal with community platform Ning
Tue, 20 Dec 2011
Decca Records has partnered with social platform Ning to launch community websites for artists including Alfie Boe and David Garrett.
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eHarmony launches first ever UK-produced campaign
Thu, 22 Dec 2011
EHarmony is launching its first ever marketing campaign produced in the UK as it steps up efforts to take on its rivals in the busy post-Christmas dating season.
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Everything Everywhere rolls out text ads to T-Mobile base
Mon, 19 Dec 2011
Everything Everywhere has confirmed it is rolling out its commercial mobile messaging service across its T-Mobile customer base from this month.
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Facebook completes three-month privacy audit
Thu, 22 Dec 2011
The Irish Data Protection Commissioner has completed a three-month-long audit of Facebook (International) privacy practices, issuing a set of recommendations to the social network.
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Facebook places ads in news feed, paving the way for mobile ads
Wed, 21 Dec 2011
Facebook is to start placing paid ads within the news feed, presenting the first opportunity for the brand to monetise its mobile products.
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Facebook, Google and eBay still top 2011 mobile search terms
Wed, 21 Dec 2011
The average number of mobile searches grew 30% year on year between 2010 and 2011, with Facebook, Google, YouTube and eBay topping the list of terms, according to statistics by Mobile Commerce.
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Freeview launches multiplatform campaign with IPC Media
Tue, 20 Dec 2011
Digital TV service Freeview has launched a multiplatform campaign across IPC Connect’s TV titles TV Times, What’s on TV and whatsontv.co.uk.
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Fulfilment: Bored
Thu, 22 Dec 2011
boredofsouthsea.co.uk
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Gadfly quiz of the year 2011
Fri, 23 Dec 2011
Gadfly has observed you lot getting up to all sorts this year, and like Santa, has been taking notes and checking them, well, only once, trying to find out who’s been naughty or, no, just naughty. Have you been as diligent? Test you knowledge of things people probably don’t want you to remember in Gadders’ annual Christmas quiz.
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Gaydar plots location-based ads on mobile
Tue, 20 Dec 2011
Gaydar is planning to offer location-based ad opportunities via its mobile properties to brands looking to target its global audience of over 6m users.
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Just 15% of people plan to buy a smart TV in the next year
Mon, 19 Dec 2011
YouGov’s 2012 digital consumer technology predictions include that smart TV ownership will grow slowly and the majority of smartphone users ignore ads.
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Mail Online and Wired among best apps in Europe, according to iMonitor
Wed, 21 Dec 2011
Mail Online and Condé Nast’s Wired have been named among the top ten magazine and newspaper apps by US consulting and research firm McPheters & Company’s iMonitor service.
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Mail Online surpasses 5m unique browser mark
Thu, 22 Dec 2011
Mail Online has broken the 5m unique browser mark for the first time, according to the latest ABC audit for November.
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MySpace opens UK recording studio ahead of relaunch
Tue, 20 Dec 2011
MySpace is once again set to become a destination for up-and-coming music, following its takeover by ad network Specific Media earlier this year.
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nma advent calendar: Alex Tait, chair, ISBA Digital Action Group, and director, international digital acquisition, American Express
Fri, 23 Dec 2011
For the last day of new media age’s advent calendar of predictions for 2012, Alex Tait, ISBA Digital Action Group chairman, looks ahead at a year that will see big changes for measurement, social media and privacy issues.
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nma advent calendar: Bertrand Bodson, senior VP global digital marketing, EMI Music
Mon, 19 Dec 2011
On day 13 of new media age’s advent calendar of predictions for 2012, EMI’s Bertrand Bodson looks at the prospects apps may hold for the music industry.
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nma advent calendar: Clive Dickens, chief operating officer, Absolute Radio
Thu, 22 Dec 2011
On day 16 of new media age’s advent calendar of predictions for 2012, Clive Dickens, chief operating officer at Absolute Radio, looks forward to more creativity in digital marketing activity and a boost for digital radio.
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nma advent calendar: Neil Roberts, senior ecommerce manager, Eurostar
Wed, 21 Dec 2011
For the 15th day of new media age’s advent calendar of predictions for 2012, Eurostar ecommerce head Neil Roberts emphasises the importance of giving consumers value for their money and time.
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nma advent calendar: Nick Bampton, commercial sales director, Channel 5
Tue, 20 Dec 2011
On day 14 of new media age’s advent calendar of predictions for 2012, Channel 5’s commercial sales director Nick Bampton looks at what the year might bring for broadcasters and advertisers.
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Nuance buys Vlingo to boost voice recognition services
Wed, 21 Dec 2011
Mobile voice-recognition company Nuance has purchased voice-to-text service Vlingo as more handset manufacturers and app developers are expected to mimick Apple’s personal concierge service Siri in 2012.
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Online sales poll indicates slow start for Nokia Lumia
Thu, 22 Dec 2011
Sales of Nokia’s flagship Windows device have gotten off to a slow start, garnering a 0.17% marketshare of online smartphone sales in November, according to a straw poll by mobilesplease.
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Online spend to pass £550m over two-day Christmas period
Mon, 19 Dec 2011
UK shoppers will spend over £550m online over Christmas and Boxing Day this year due to consumer demand for sales, according to a forecast from the IMRG.
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Opinion: Adobe sees a social 2012
Thu, 5 Jan 2012
Simon Morris, marketing director, Digital Marketing business unit, Adobe Systems
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Opinion: Retailers, can you keep up this Christmas?
Wed, 21 Dec 2011
Joshua March, CEO, Conversocial
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Phones 4U escapes punishment for 'scary girl' VOD ad
Wed, 21 Dec 2011
Phones 4U has escaped censure from the Advertising Standards Authority (ASA) for its controversial horror-themed ad campaign that sparked hundreds of viewer complaints.
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Ryvita launches healthy eating campaign with Weight Watchers
Fri, 23 Dec 2011
Ryvita has teamed up with Weight Watchers to launch a post-Christmas healthy eating campaign to coincide with the relaunch of the Weight Watchers site, and target users of its newly launched mobile app.
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Site inspection: Niven & Joshua
Wed, 21 Dec 2011
Owner: Niven & Joshua Agency: Burnthebook
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Site inspection: Sky+ iOS mobile app
Tue, 20 Dec 2011
Owner: BSkyB Agency: In-house
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Site inspection: Topman Generation
Wed, 21 Dec 2011
Owner: Arcadia Agency: In-house/M&C Saatchi
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Social networking accounts for one in every five minutes spent online globally
Thu, 22 Dec 2011
Social networking is the most popular activity online globally, representing almost one in every five minute spent online, according to a report from ComScore.
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Sponsorship allows Condé Nast Traveller to offer free City Guide app
Mon, 19 Dec 2011
Condé Nast Traveller is offering its latest City Guide iPhone app free of charge for the first time after securing an exclusive sponsorship deal with watch manufacturer Omega.
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Strada owner banks on user-generated content to drive consumers in-store
Tue, 20 Dec 2011
Tragus Group, the owner of Strada, Bella Italia and Café Rouge, is encouraging users to share their own restaurant experiences through photos and videos on social media platforms, which can then be exchanged for money-off vouchers, as it looks to drive footfall into its restaurants.
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Sunday Times to publish free digital Christmas Day edition
Fri, 23 Dec 2011
News International will publish The Sunday Times on Christmas Day for the first time in its history, which will be available free on iPad and Android devices.
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TalkTalk joins BBFC's online classification service for YouView
Mon, 19 Dec 2011
TalkTalk is to adhere to the British Board of Film Classification’s (BBFC) ratings guidelines when it launches as part of the YouView consortium during the Spring next year.
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Tennent's launches location-based mobile campaign
Thu, 22 Dec 2011
Tennent’s Lager has launched a location-based mobile advertising campaign in Scotland, as part of its wider “You’ve got your city down to a T” campaign.
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Time to market will be key for mobile operator joint venture
Mon, 19 Dec 2011
Will including Three in the proposed mobile advertising joint venture be enough to show that operators finally get advertising?
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Waitrose tops social media index in pre-Christmas sales drive
Tue, 20 Dec 2011
Waitrose is the top performing UK supermarket using social media in the run up to Christmas, according to research from Starcom MediaVest Group (SMG).