New Media Age
2 June 2011
-
9flats
2 June 2011
Owner: 9flatsAgency: in-house
-
Ad Watch: Heineken's StarPlayer puts home fans in the matches
2 June 2011
Alistair Macmichael, head of digital, Gyro
-
Analyst Speak: Early audience to London Olympics site shows signs of high value
2 June 2011
Mike Shaw, director of marketing solutions, ComScore Europe
-
Cover story: Waitrose serves personal content
2 June 2011
Waitrose has placed a fully personalised website, tailored to each individual user, at the heart of a multi-million-pound ecommerce strategy based around its shoppers’ previous browsing behaviour.
-
Ebookers iPad app sources content from social networks
2 June 2011
Ebookers has launched a social travel iPad app in its first effort to use social media and mobile to help boost brand awareness across Europe.
-
Ecommerce
2 June 2011
“What’s exciting is being able to merge an online presence with aggregated social media data to understand customers and offer them a more personalised shopping experience” Siobhan Fitzpatrick, Argos
-
Facebook should do more to keep young children off the network
2 June 2011
Matt Dalton, senior account manager, Dubit
-
Gadfly – 02.06.11
2 June 2011
The Royal Television Society’s dinner at BAFTA last week, which Gadfly attended courtesy of Pact, was a slightly more sedate affair than some of the events Gadders is used to. However, this was probably only because it was held on a Monday night a fact that several people were heard lamenting throughout the evening.
-
Government set to finalise marketing review this month
2 June 2011
The future of the Government’s multi-million-pound marketing services activity, including plans to replace the Central Office of Information with a digital-centric Government Communications Centre, is to be finalised this month.
-
Guinness 1759
2 June 2011
Owner: Diageo UKAgency: TMW
-
Leader: M-commerce is becoming a channel retailers can't ignore
2 June 2011
Only 42% of retailers have a mobile strategy, and 14% say they have no plans to enter the space
-
Moves – 02.06.11
2 June 2011
Move of the week: Joanna Haslam
-
Multi-channel retail
2 June 2011
True multi-channel retailing is more than offering a website to drive customers in store. It has to create a unified, more valuable shopping experience across many platforms
-
Mumsnet's boycott of brands insults members
2 June 2011
Lawrence Clarke, head of strategy, Siftgroups
-
Ntrails
2 June 2011
Owner: Ntrails Agency: T-Enterprise
-
O2 lets subscribers top up accounts via Facebook page
2 June 2011
O2 is letting its prepaid subscribers top up their accounts directly from its Facebook page, which it claims is the first true social commerce strategy for a mobile operator.
-
Oakley uses branded video in bid to build up Facebook community
2 June 2011
Sunglasses brand Oakley is to launch a six-figure digital campaign using interactive branded video content to help build its first Europe-wide Facebook community.
-
Pilsner Urquell spreads campaign via word of mouth
2 June 2011
Czech beer brand Pilsner Urquell has kicked off an animated digital campaign as part of its first steps into social media advertising.
-
Product research data
2 June 2011
As well as buying, the web is used increasingly for finding out about potential purchases and sourcing the best price
-
Regulation is making a mockery of converged TV
2 June 2011
The only reason SeeSaw existed was because of a miscued regulatory intervention
-
Retailers not matching user demand for mobile selling
2 June 2011
UK retailers are failing to keep up with consumer demand for mobile commerce services, according to a Direct Marketing Association study.
-
Sam Finlay, IPC Media
2 June 2011
As IPC Media’s digital media head, Sam Finlay lets the brands in its portfolio speak for themselves. He just makes sure the best platforms are in place for them to reach the right people
-
SME marketing
2 June 2011
Small and medium-sized businesses are making use of the speed at which they can innovate in using digital marketing to help build consumer engagement and rival the big players
-
Social commerce views
2 June 2011
Social media is predicted to have a particularly significant impact on the ecommerce sector. new media age asks industry experts about the opportunities in social commerce
-
Sponsor's foreword: FACT-Finder
2 June 2011
Jonathan Ross, business development UK, FACT-Finder
-
TalkSport adds social elements to mobile app to let users discuss on-air topics
2 June 2011
TalkSport is revamping its mobile app to let users contact the sports radio station directly from their Facebook and Twitter accounts, as it looks to encourage users to discuss its content on their smartphones.
-
The mobile web holds a wealth of opportunities
2 June 2011
David Fieldhouse, strategy director, Linking Mobile
-
TheTrainline
2 June 2011
thetrainline app
-
UKOM's online video metric is a great move
2 June 2011
Simon Stone, commercial director, The Web TV Enterprise