New Media Age
20-26 August 2011
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Analyst Speak: Don't Just Target Your Facebook Fans, Target their Friends
Mon, 22 Aug 2011
Mike Shaw, director of marketing solutions, ComScore Europe
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Analyst Speak: How to balance length and frequency of online video ads
Tue, 30 Aug 2011
Mark Husak, director of media development, Europe, MIllward Brown
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Apple CEO Steve Jobs resigns
Thu, 25 Aug 2011
Steve Jobs has resigned as Apple CEO, appointing former Apple chief operating officer Tim Cook as his replacement.
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Apple limits third-party access to targeting and developer data
Mon, 22 Aug 2011
Apple is to restrict app developers’ access to device information, as part of changes to its iOS5, launching later this year.
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Best Buy moves into mobile commerce
Tue, 30 Aug 2011
Best Buy UK has made its first move into mobile commerce with the launch of a mobile-optimised transactional site.
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Bing Streetside images appear in the UK
Tue, 23 Aug 2011
Microsoft has begun posting the first UK images from Streetside, it’s Google Streetview equivalent, on Bing Maps.
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Blackberry confirms cloud-based, social music launch
Thu, 25 Aug 2011
Blackberry is trialing a cloud-based music service BBM Music that lets users build music libraries within their BBM groups.
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Brands must look to Google TV as the next evolution in search
Fri, 26 Aug 2011
Google chairman Eric Schmidt’s expected announcement of Google TV’s UK launch during tonight’s MacTaggart lecture at the Edinburgh International TV Festival once again brings the convergence of search and TV to the fore.
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Broadcaster buy-in is vital to Google TV’s success, say experts
Fri, 26 Aug 2011
Google TV needs broadcaster buy-in if it’s to be a success in the UK, according to specialists.
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BT Fresca partners with Latitude for search and Facebook advertising
Wed, 24 Aug 2011
BT’s ecommerce platform BT Fresca has formed a partnership with digital agency Latitude to run search and Facebook advertising for clients including Snow+Rock and Pringle of Scotland.
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BT launches Digital Music Awards site to boost youth appeal
Tue, 23 Aug 2011
BT is to launch a new website to mark its sponsorship of the Digital Music Awards in a bid to bolster votes from the public for the event and bloster its profile among younger audiences.
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Carat revises global ad spend forecast but 2012 still “robust”
Thu, 25 Aug 2011
Media agency Carat has revised down its prediction for global advertising spend growth for both this year and 2012, with Western Europe seeing the biggest downward shift.
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Channel 4 launches multi-million-pound Viewer Engagement Strategy
Wed, 24 Aug 2011
Channel 4 has launched a multi-million-pound strategy to build its understanding of and relationship with its audience and advertisers.
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Channel 4 overhauls 4oD to focus on personalisation
Thu, 25 Aug 2011
Channel 4 is to overhaul its TV catch-up portal 4oD to focus on personalisation and data.
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Channel 4 to launch demographic ad targeting
Thu, 25 Aug 2011
Channel 4 is planning to offer its first demographic ad targeting this autumn following the pending overhaul of its TV catch-up portal.
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Channel 4’s data strategy will trump micropayment plans
Thu, 25 Aug 2011
Channel 4’s pursuit of viewer data to serve more targeted advertising will show quicker results than any micropayment strategy.
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Channel 5 launches Big Brother Apple apps
Wed, 24 Aug 2011
Channel 5 has launched iPad and iPhone apps dedicated to reality show Big Brother’s catch-up content.
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Coca-cola and Virgin Atlantic sign up to Hyper Island scheme to bolster agency management skills
Tue, 23 Aug 2011
Coca-Cola, Johnson & Johnson and Virgin Atlantic are among the global brands signed up to attend a Hyper Island programme encouraging greater collaboration between marketing teams and agencies.
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Consumers prefer pre-roll video ads to post-roll, says Deloitte report
Fri, 26 Aug 2011
Almost two thirds (64%) of people prefer to watch pre-roll online video ads in video-on-demand content than post-rolls (6%), according to research by Deloitte and GfK.
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Debenhams uses Facebook Credits to reward engagement
Tue, 23 Aug 2011
Debenhams has launched a campaign giving Facebook Credits to customers that ‘Like’ its page or sign up to newsletters.
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Edinburgh International TV festival highlights
Tue, 30 Aug 2011
Convergence, data, micropayments and the UK launch of Google TV were among the hot topics discussed at this year’s Edinburgh International TV Festival.
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England to kick off Rugby World Cup campaign
Wed, 24 Aug 2011
O2‘s ‘Get Up For England’ campaign during next month’s Rugby World Cup will include a mobile app that helps fans wake-up for games hosted in New Zealand.
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Facebook updates privacy settings and opens up brand tagging
Wed, 24 Aug 2011
Facebook has announced changes to user settings to give users more control and make it easier for brands to be tagged into conversations.
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First impression: Pottermore
Mon, 22 Aug 2011
new media age takes an early look at JK Rowling’s digital extension for the Harry Potter series
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Fulfilment: Columbus Direct
Tue, 23 Aug 2011
columbusdirect.com
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Google TV to launch in the UK within 6 months
Fri, 26 Aug 2011
Google is to launch its web-TV service in the UK within the next six months, according to reports.
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Increased tablet use will drive shopping during TV ad breaks, according to Deloitte
Mon, 22 Aug 2011
An increase in sales of tablet computers will drive a closer relationship between TV advertising and online shopping, according to research by Deloitte and GfK.
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Industry moves 25.08.2011: Localstars, Ceros, Massive
Thu, 25 Aug 2011
Key moves in the UK online industry today:
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ITV’s Simon Daglish and Tremor Video’s Dan Ruch appointed co-chairs of IAB video council
Fri, 26 Aug 2011
The Internet Advertising Bureau’s Video Council (IAB) has appointed ITV’s group commercial sales director Simon Daglish, and Tremor Video’s VP of Europe Dan Ruch as co-chairs of its online video council.
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John Lewis extends Click & Collect to further Waitrose stores
Tue, 30 Aug 2011
John Lewis Partnership is to double its Click & Collect operation to an additional 60 Waitrose stores where customers can collect purchases, according to reports.
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Jon Ronson fronts new Channel Flip online documentary
Wed, 24 Aug 2011
British documentary maker and writer Jon Ronson is to front Escape & Control, an online-only investigative documentary by Channel Flip.
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Lovett on Media: The creative impact label is doing nothing to progress creativity
Wed, 24 Aug 2011
The growing interest in display ad “creative impact” is acknowledgement that strong creative is just as important as targeting, but is it actually doing much to progress creativity in display advertising?
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Mail Online retains top spot as online newspaper
Thu, 25 Aug 2011
Mail Online has once again maintained its lead as the most popular UK online newspaper for July, according to the latest ABC audit.
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McEleny on Social: How long until the Like button loses its meaning?
Tue, 23 Aug 2011
Facebook is increasingly being used as a tool for loyalty, but incentivising the Like button for short term number boosts is jeopardising its relevance in the long term.
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Moves 23.08.2011: Barclaycard, Lithium, Draftfcb London, 1HQ
Tue, 23 Aug 2011
Key moves today
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MySpace confirms refocus on music with marketing campaign plans
Thu, 25 Aug 2011
Myspace has reiterated that its global focus will be music when it relaunches, and confirmed a launch campaign for later this year.
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New Look aims to bolster m-commerce play
Fri, 26 Aug 2011
New Look has appointed Responsys to bolster traffic to its m-commerce site after trials resulted in a 300% increase in traffic to the page.
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new media age social media influence list to launch next month
Tue, 23 Aug 2011
new media age and social media influence service Peer Index will launch the #NMAPI100 in September, ranking people in the digital industry according to their influence on social media.
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new media age Social Media Social event planned for September
Tue, 23 Aug 2011
new media age is kicking off its nma Social schedule for autumn/winter 2011, with the Social Media Social planned for Wednesday 7 September.
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nma explains: Dynamic Creative Optimisation
Thu, 25 Aug 2011
A new series of 3 minute guides to the latest technologies, techniques and innovations in digital marketing.
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Nokia launches Dennis-produced NFC-enabled newsstand magazine
Thu, 25 Aug 2011
Nokia has launched its first near-field communication enabled magazine product guide on newsstands.
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O2 boosts O2 More team
Fri, 26 Aug 2011
O2 Media aims to bolster the multimedia capabilities of its mobile marketing programme O2 More with the appointment of Simon Voysey as its first creative solutions manager.
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Ocado takes first step towards high street
Tue, 23 Aug 2011
Ocado is launching its first physical store as a pop-up shop that integrates with its On The Go smartphone app.
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Orange names new Unanimis CEO following exit of founding partner
Fri, 26 Aug 2011
Orange Digital CEO Dominic Collins has been named as CEO of France Telecom’s ad sales house Unanimis following the departure of founding partner and ex-president Khalil Ibrahimi.
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Q&A: Jane Exon on Debenhams' social media strategy
Thu, 25 Aug 2011
Following Debenhams’ announcement that it is one of the first brands to use Facebook Credits outside the context of social gaming, head of brand and advertising at Debenhams, Jane Exon, spoke to new media age about the retailer’s digital strategy.
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Q&A: Will Margiloff, CEO, IgnitionOne
Fri, 26 Aug 2011
new media age talks to IgnitionOne CEO Will Margiloff on the firm’s acquisition of AdJug.
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Rovio appoints ex-Fox chief to build US presence
Tue, 23 Aug 2011
Angry Birds creator Rovio Mobile has appointed ex-Fox Digital SVP of mobile Andrew Stalbow to head up its North American operations as it aims to expand its portfolio of titles.
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Shields on Mobile: Google’s Moto purchase points to a three-horse race
Mon, 22 Aug 2011
Google’s Motorola deal could be deemed a validation of Microsoft and Nokia’s alliance and the emergence of a three horse race in the mobile ecosystem war.
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Simon Waldman: A new online brand won't fix ingrained company problems
Tue, 23 Aug 2011
A bit of smoke and mirrors online doesn’t actually fix brand as a whole has to fix: it just lets you think you’ve found a workaround for it.
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Site inspection: Boots mobile site
Thu, 25 Aug 2011
http://m.boots.comContent18/25Usability20/25Bran
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Site inspection: Bulmers
Wed, 24 Aug 2011
Owner - BulmersAgency - Exposure
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Site inspection: Glasgow 2014
Fri, 26 Aug 2011
Owner: Glasgow 2014Agency: Dog Digital
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Skype enters group messaging sector with GroupMe purchase
Mon, 22 Aug 2011
Skype is to acquire group-messaging specialist GroupMe as it loks to compete with services such as BBM and Facebook Mesenger.
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Sophie Russell
Tue, 23 Aug 2011
August
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South African Tourism launches social media hub on Telegraph.co.uk
Tue, 23 Aug 2011
South African Tourism has launched a campaign to promote the country as a more affordable tourist destination.
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Specific Media to launch video creative testing tool
Tue, 23 Aug 2011
Specific Media is to launch a video version of its creative campaign testing technology that uses eye-tracking.
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Telegraph Fashion to introduce social shopping in online refresh
Fri, 26 Aug 2011
Telegraph News and Media is to include a social shopping hub as part of an update to its fashion portal.
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Top Gear launches Facebook Credits video on-demand
Tue, 23 Aug 2011
Top Gear has become the second BBC Worldwide brand to launch video-on-demand content on Facebook, using Facebook Credits as payment.
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Topshop partners with Scvngr for location-based gaming campaign
Mon, 22 Aug 2011
Topshop has launched a game for student customers using location-based service Scvngr.
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US social marketing firm Vitrue opens UK office
Fri, 26 Aug 2011
US social marketing software firm Vitrue has launched in the UK, appointing former Adobe Omniture exec Richard Beattie as vice president, EMEA.
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Vodafone seeks further app store billing support
Thu, 25 Aug 2011
Vodafone will roll out billing support for further mobile app stores after striking a deal with Google that lets users pay for Android Market downloads directly via their phone bills.
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Warner Leisure Hotels booked as AOL Travel relaunch partner
Wed, 24 Aug 2011
AOL has relaunched its travel site in the UK with Warner Leisure Hotels as an official advertising partner.
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Website health claims blasted by ASA
Wed, 24 Aug 2011
A clutch of companies promoting health benefits for their products on their websites have come under fire from the advertising watchdog for misleading claims.
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WPP profits up 37%; digital advertising hits £1.27bn
Wed, 24 Aug 2011
WPP has reported profits of £334m, while digital advertising has reached £1.27bn, according to the group’s interim results released this morning
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Yahoo signs Regaine as Premier League highlights sponsor
Mon, 22 Aug 2011
Yahoo has confirmed Regaine as sponsor of its Barclays Premier League highlights package for this coming season after its online sports audience increased by over 25% in the last year.