New Media Age
20 January 2011
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A&N Media puts MailOnline app onto Android
20 January 2011
A&N Media’s mobile division A&N Mobile & TV is poised to launch an Android version of its MailOnline app as it ramps up its third-party app publishing strategy.
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Alfred Dunhill boosts website content to woo younger men
20 January 2011
Men’s luxury brand Alfred Dunhill is ramping up its digital strategy with the launch of a global integrated campaign designed to target a younger male audience.
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Analyst Speak: Social gaming should look beyond Facebook for more players
20 January 2011
Steve Bailey, analyst, IHS Screen Digest
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Ben Carter, Betfair
20 January 2011
Betfair brought in Ben Carter to reinvigorate its online marketing despite the restrictions on gambling companies. The tricky part is measuring the outcome, he says
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Betfair steps up marketing of mobile services as it sees mobile signups double
20 January 2011
Betfair has seen a 100% increase in signups via mobile over the last year, the company has revealed.
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Carte Blanche greetings and EMI team up for Valentine's Day virtual jukebox
20 January 2011
Carte Blanche Greetings has paired with record label EMI to launch a digital jukebox of love songs for Valentine’s Day.
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Cloud computing data
20 January 2011
A study by consultancy HfS Research and the London School of Economics found business and IT executives are welcoming cloud services, with two-thirds saying they enable service delivery models that drive innovation in their organisations
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Cover story: Retailers embrace ad retargeting
20 January 2011
All Saints, Game, Karen Millen and New Look are among retail brands investing in ad retargeting, with the practice set to become a key driver in display advertising’s resurgence in 2011.
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Cruise Compare
20 January 2011
Owner: Cruise Compare Agency: e-volve
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Ebay ruling may shift moderating roles
20 January 2011
Mark Owen, head of the intellectual property practice, Harbottle & Lewis
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Emily Hancock Photography
20 January 2011
Owner: Emily Hancock Photography Agency: Think Interactive
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Gadfly - 20.01.11
20 January 2011
The eagle-eyed among you will have noticed that Gadfly is now on Twitter: @nma_gadfly. But don’t make the same mistake the Rebel Alliance did with the unfinished Death Star in Return of the Jedi – it might not look as if there’s much going on at the moment, but it’s fully operational and prepared ...
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Gameplay
20 January 2011
gameplay.com
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Google Preview will just refine search traffic
20 January 2011
Juan Vargas, SEO director, Tug
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Hellmann’s kicks off year-long tie-in with Channel 4
20 January 2011
Unilever is to run a year-long digital campaign for Hellmann’s Mayonnaise to reposition the brand as a cooking ingredient rather than a condiment.
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Hosting
20 January 2011
“If people can’t access apps and websites, or performance is patchy, it’s unlikely they’ll be a success and the marketing campaign and brand image around the service will suffer” Neil Barton, Hostway
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IDG introduces real-time bids for ad space
20 January 2011
International Data Group is the latest media company to let advertisers buy directly via real-time bidding.
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It's up to brands to find the value to users in real-time tracking
20 January 2011
Dan Douglas, MD, The Cloud and Compass
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ITV hopes to gain bigger slice of online food market through content hub
20 January 2011
ITV is ramping up its food proposition online and aims to create more commercial opportunities.
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Jeremy Garner
20 January 2011
Creative director, Weapon 7
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Leader: Retargeted advertising is something to embrace
20 January 2011
Retargeting companies are taking admirable steps to increase transparency around targeting
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Met Office boosts site ads as brands look for targeting opportunities
20 January 2011
The Met Office website has boosted the number of advertisers as brands look to take advantage of targeting users based on the weather.
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Metrics and fair fees will be vital for COI’s payment-by-results plan
20 January 2011
Establishing meaningful metrics and a fair fee structure will be central to the success of COI plans to introduce a payment-by-results model for its suppliers, say digital experts.
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Moves - 20.01.11
20 January 2011
Move of the Week: Dale Gall, Profero
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O2 aims to increase awareness with education scheme
20 January 2011
O2 has invested more than £300,000 in education initiative O2 Learn, in a bid to promote awareness of its brand via online communities.
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Recruitment
20 January 2011
Despite the relative youth of digital, job seekers looking to work in the industry need to refine their skills if they’re to stand out from the ever-growing crowd of hopefuls
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Social network ad spend will only be 1% of total in 2011
20 January 2011
Spend on social networks will remain modest in 2011 – less than 1% of global ad spend – according to predictions from Deloitte.
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Tastebuds
20 January 2011
Owner: Tastebuds Agency: in-house
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The enabling of sharing is online’s best asset
20 January 2011
Sharing is good. It makes the online world more structured, interesting and navigable
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Video ads offer so much more than TV spots
20 January 2011
Luke Aviet, MD, Goviral
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Video hosting views
20 January 2011
The past year or so has seen an incredible boom in the amount of video and rich-media content being viewed over the internet, thanks in part to the take-off of TV catch-up services but also the still rising use of smartphones. What, then, do content owners and hosting providers expect will be the most significant developments of the coming year?
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Video streaming
20 January 2011
As more people watch video online, via their PCs and mobile phones, broadcasters and content providers are turning to content delivery networks to cope with the extra strain