New Media Age
21-27 November 2011
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Lucozade offers music fans exclusive content via augemented reality
Tue, 22 Nov 2011
Fans of artists including Tinie Tempah, Plan B and Calvin Harris will be able to access exclusive content via augmented-reality (AR) features on limited-edition Lucozade bottles from today (22 November).
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Apple publishes first weekly top-ten app list
Wed, 23 Nov 2011
Apple has launched its first weekly charts for paid and free apps on the iPhone and iPad in the UK, although the company will not be disclosing sales figures.
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BeActive uses digital to find future comedy stars
Mon, 21 Nov 2011
Production company beActive has turned to YouTube to find fresh comedy talent in the UK and Ireland.
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Boosts to affiliate start ups and video search services
Fri, 25 Nov 2011
In the search sector over the past week, Microsoft bought a video-search agency to boost its Xbox Live service, Google dominated the mobile web and TradeDoubler invested £1m to help start ups in the affiliate sector.
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Brands back TradeDoubler's £1m programme to aid affiliate marketing talent
Tue, 22 Nov 2011
Brands have welcomed the move by performance-based specialist TradeDoubler to commit £1m to start-up marketing firms as part of a programme to help foster grass-roots talent and boost innovation in the affiliate marketing sector.
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Brands must prepare for the burst of multi-screen integrated ad opportunities
Thu, 24 Nov 2011
Broadcasters are readying multi-screen interactive TV shows that promise far more than online-TV ad synchronisation alone, and brands must be ready to reap the benefits.
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Charity Plan UK launches Facebook app
Mon, 21 Nov 2011
Children’s charity Plan UK has launched a Facebook app to raise awareness of young women around the world who don’t have a birth certificate.
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Chevrolet celebrates 100 years with personalised online car journeys
Mon, 21 Nov 2011
Car brand Chevrolet has launched a personalised digital car journey using social media to celebrate its 100th birthday.
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Comet eyes 100% increase in mobile audience
Thu, 24 Nov 2011
Electrical retailer Comet anticipates that its mobile audience will double to 20% over the next year following the launch of its first cross-platform mobile app.
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ComScore: Google and Facebook dominate mobile web
Wed, 23 Nov 2011
Google properties are the most popular websites with mobile users although Facebook audiences are easily more engaged, according to research from ComScore and the GSMA.
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Cuervo and Ok Go live stream goes worldwide
Fri, 25 Nov 2011
new media age in Brazil, day four: The live social video part of Cuervo’s campaign with Ok Go launched last night, aiming to bring the Brazil-based gigs to a global audience.
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Cuervo kicks off OK Go gigs for social video campaign
Wed, 23 Nov 2011
new media age in Brazil, day two: The first gig of the campaign was a success and as the live elements start, the partnership between Ok Go and Cuervo begins to make a lot of sense.
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Debenhams explores mobile payments
Fri, 25 Nov 2011
Debenhams is in talks to introduce till payments through mobile phones as research finds that handsets are set to become ubiquitous as a way of paying for goods in five years’ time.
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Facebook investor tips flotation for early next year
Mon, 21 Nov 2011
Facebook will be floated early next year, according to reports.
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First impressions: Sport iPad app
Wed, 23 Nov 2011
This week UTV Media will launch its first free iPad app for its weekly free-sheet Sport. new media age was given a preview of the forthcoming app and spoke to Sport editor Simon Caney about the title’s plans to evolve it.
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FT's HTML5 app hits 1m users
Mon, 21 Nov 2011
The Financial Times (FT) has announced that its HTML5-based web app has over 1m registered users after launching in June.
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Fulfilment: Fruugo
Thu, 24 Nov 2011
fruugo.co.uk
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Future pushes 'digital acceleration' strategy as profits plummet £25m
Thu, 24 Nov 2011
Future Publishing, publisher of titles such as Total Film and T3, said it has taken steps to ramp up its move to a digital business model after the company racked up a £19.3m loss in the year to September.
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Guardian News & Media looks to sell paidContent parent company
Tue, 22 Nov 2011
Guardian News & Media is on the lookout for a buyer for ContentNext Media, which publishes news website paidContent.
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HMV launches VOD service
Thu, 24 Nov 2011
HMV has entered the increasingly competitive video-on-demand (VOD) market as it looks to offset declining sales of DVDs in its retail outlets.
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Honda turns to developers for digital ideas
Tue, 22 Nov 2011
Honda is using its developer-outreach programme to source potential marketing ideas in a bid to increase its appeal among a wider audience.
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House of Fraser introduces free Wi-Fi as it rolls out targeted mobile campaign
Wed, 23 Nov 2011
House of Fraser has become the latest retailer to offer its customers free Wi-Fi as part of a wider mobile targeting campaign in the run up to the crucial Christmas trading period.
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House of Fraser to launch in-store barcode scanner iPhone app
Fri, 25 Nov 2011
House of Fraser is to launch an iPhone app with a barcode scanner to give customers extra product information and reviews when they’re shopping in-store.
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Independent site predicts record month following relaunch
Fri, 25 Nov 2011
The Independent’s daily average unique browsers dropped 7% in October to 611,488, according to the latest ABC audit, but the online newspaper predicts visitor numbers to surge following the relaunch of its website at the beginning of November.
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Industry lacks truly connected marketing, says ITV commercial content head
Thu, 24 Nov 2011
TV content now transcends platforms but there is still a lack of truly connected marketing that capitalises on it, according to ITV commercial content director Gary Knight.
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Jaeger launches site ahead of expected m-commerce surge
Wed, 23 Nov 2011
Jaeger has debuted a transactional mobile site ahead of an anticipated 80% increase in m-commerce revenues within the next six months.
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LBi opens Sydney office
Mon, 21 Nov 2011
Interactive agency LBi has opened its first office in Australia to take advantage of the country’s growing digital market.
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L'Oréal looks to ramp up geo-location apps
Tue, 22 Nov 2011
L’Oréal is planning to ramp up its use of geo-location apps as part of a strategy to target time-poor baby boomers.
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Lynx ads banned for 'degrading women'
Wed, 23 Nov 2011
A series of Lynx ads featuring glamour model Lucy Pinder (pictured) have been banned by the Advertising Standards Authority (ASA) for objectifying women.
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Lynx apologises for banned Lucy Pinder campaign
Fri, 25 Nov 2011
Unilever has issued an apology over a series of online video ads for its Lynx brand that were banned by the Advertising Standards Authority (ASA) earlier this week.
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Mail Online provides a digital publishing beacon
Wed, 23 Nov 2011
Contrasting fortunes among top names in the digital publishing sector this week.
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Mail Online sales soar 65%
Wed, 23 Nov 2011
Mail Online sales surged 65% in the past financial year as parent company DGMT said it remained cautious about the outlook after posting an overall 15% drop in pre-tax profit.
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Mercedes helps reassert the importance of the campaign site
Tue, 22 Nov 2011
The use of campaign sites has diminished due to the increase of social media and the idea that communication should be ongoing, but sometimes a Facebook app just won’t cut it.
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Microsoft buys video-search agency for Xbox Live
Wed, 23 Nov 2011
Microsoft has acquired video-search agency VideoSurf to bolster TV content discovery across its Xbox Live platform for an undisclosed sum.
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Mr & Mrs Smith joins Google+
Wed, 23 Nov 2011
Boutique hotel directory company Mr & Mrs Smith has become one of the first upmarket travel brands to launch a profile on Google+.
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Nectar to award points for viewing online ads
Fri, 25 Nov 2011
Loyalty card scheme Nectar is to offer members additional points for watching online ads through the launch of Adpoints.
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Netflix revives sitcom Arrested Development online
Mon, 21 Nov 2011
Netflix is to bring back sitcom Arrested Development as it continues its drive into original programming.
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Nokia could bring fragmentation back to mobile
Mon, 21 Nov 2011
What would a three-horse race mean for the mobile media industry?
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Ok Go launch social media campaign for Cuervo
Tue, 22 Nov 2011
new media age in Brazil, day one: Cuervo Cold social video campaign and website launch.
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OK! overhauls Celebspotter mobile app
Thu, 24 Nov 2011
Northern & Shell has relaunched its OK! Celebspotter app to further its cross-platform sponsorship opportunities.
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Opinion: Car brands are failing to make the most of video content
Tue, 22 Nov 2011
Chris Green, co-founder and sales director, motoring.co.uk
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Original branded video content has highest consumer recall rates, says Specific report
Fri, 25 Nov 2011
Original branded video content ranks highest for brand favourability and recall rates compared with other forms of video ad formats, according to Specific Media’s Video Testing and Measurement Insights (Vitamin) report.
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Persil to chose brand ambassador via Facebook
Wed, 23 Nov 2011
Unilever is asking consumers which ’stain ambassador’ it should appoint for its Persil laundry brand, one of several marketing developments it is crowdsourcing ideas on using its Facebook VIP app.
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Radio Times to integrate with Amazon in affiliate drive
Tue, 22 Nov 2011
Radio Times is to integrate its website with Amazon in the run up to Christmas as it part of a major affiliate drive.
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Radioplayer to provide live video streaming options via connected TVs
Tue, 22 Nov 2011
Radio aggregation service Radioplayer is developing ways for radio stations to offer live, simultaneous video streams via connected TVs, including synchronised ads.
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RBS reaches 1m app milestone
Thu, 24 Nov 2011
RBS’ mobile apps have been installed over 1m times with users transferring over £800m since the beginning of 2011.
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Site inspection: Criterion Restaurant
Wed, 23 Nov 2011
Owner: Owner: Criterion Restaurant Agency: Milton Bayer
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Site inspection: G&J Greenall
Mon, 21 Nov 2011
Owner: G&J Greenalls Agency: PushOn
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Site of the week: Mr & Mrs Smith Google+
Fri, 25 Nov 2011
Owner: Mr & Mrs Smith Agency: In-house
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Sky Sports to launch dedicated cross-platform Formula 1 channel
Fri, 25 Nov 2011
Sky Sports will beef up its digital content with the launch of its forthcoming Formula 1 channel.
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Spotify hits 2.5m paying subscribers
Wed, 23 Nov 2011
Spotify has announced that it has signed up 2.5m paying subscribers, driven by its recent partnership with Facebook.
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Starbucks launches in-store mobile payments
Thu, 24 Nov 2011
Starbucks is launching what it claims is the high street’s first iPhone mobile app payment system after growing impatient with the rate of development of mobile NFC technology.
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Survey shows antipathy to social media and mobile promotions
Tue, 22 Nov 2011
Only a fifth (21%) of UK consumers would be happy to receive commercial offers via mobile or social media channels, according to research raising doubt over digital wallet services.
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The Economist targets new readers with free app
Wed, 23 Nov 2011
The Economist has launched a free iPad app version of The World In 2012 publication, sponsored by BMW, in a bid to boost digital subscriptions.
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The O2 launches contactless technology to ease queues
Thu, 24 Nov 2011
The O2 has introduced contactless technology across the venue to make it easier and quicker for customers to pay for goods.
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The Sun pushes in-game advertising with Facebook game
Thu, 24 Nov 2011
The Sun has entered the social gaming market with the launch of Sun Football Legends on Facebook, which is set to incorporate in-game advertising.
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Time Out acquires Keynoir as part of its ecommerce strategy
Tue, 22 Nov 2011
Time Out has acquired daily offers business Keynoir as part of its digital transaction strategy and to complement its recently launched daily deals site.
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Windows Marketplace app store tops 40,000 landmark
Mon, 21 Nov 2011
Microsoft’s app store Windows Marketplace has surpassed the 40,000 mark just a week after the official launch of Nokia’s first smartphone using the Windows Phone OS, according to reports.