New Media Age
21 April 2011
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A freemium model could work for the BBC on iPads
21 April 2011
In bed with my iPad, I consume core BBC output covered by the licence fee
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Action for Happiness
21 April 2011
Owner: Action for Happiness Agency: Public Zone
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Analyst speak: Shopping with your smartphone is becoming a common practice
21 April 2011
Alan Ellerton, account director, Simpson Carpenter
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Attribution modelling
21 April 2011
As companies look to best-click-wins attribution models to avoid losing revenue to voucher and cashback sites, they’re treading carefully to try to keep the affiliate giants on side
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Channel 5 to create online hub for Big Brother and syndicate clips
21 April 2011
Channel 5 is to launch a dedicated online hub for Big Brother that may include free 24-hour live streaming of the show’s content.
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Cover story: Brands see high returns from mobile coupons
21 April 2011
Brands from the restaurant and retail sectors are poised to ramp up their mobile marketing activity after Starbucks and House of Fraser witnessed record redemption rates using mobile coupons.
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Ecommerce needs to work for the customer
21 April 2011
Marc McNeill, head of experience design, ThoughtWorks
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Evertop Accessories
21 April 2011
evertop.co.uk
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Gadfly - 21.04.11
21 April 2011
An exhausted Gadfly found Monday to be something of a struggle, with it being the day after the Virgin London Marathon. All that standing around in the sun, craning of the neck to try to spot familiar runners and constant cheering left Gadders feeling particularly worse for wear.
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Good content will only help firms if it has the right back-end support
21 April 2011
Gordon Rawling, director of EMEA marketing, Oracle Communications
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Google must move to address ECJ precedent
21 April 2011
Sri Sharma, MD, Net Media Planet
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Industry welcomes opt-out approach to ePrivacy Directive
21 April 2011
The Government has indicated it will implement the revised EU ePrivacy Directive on an opt-out basis when it comes into effect on 25 May.
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Katie Smith, Macmillan Cancer Support
Wed, 20 Apr 2011
As head of digital media for Macmillan Cancer Support, Katie Smith carefully develops activity over the most appropriate platforms to extend the charity’s work to a huge audience
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Leader: Constant attention is needed to stay on top of digital
21 April 2011
Nod off and you might miss a shift in consumer behaviour that could transform your business
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Marketers still unclear about regulation of social media
21 April 2011
Research by the Direct Marketing Association has revealed a lack of understanding of the legal implications of social media marketing.
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Moves - 21.04.11
21 April 2011
Move of the Week: Jon Quirk, Auto Trader
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ParkatmyHouse
21 April 2011
Owner: Anthony Eskinazi Agency: in-house
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Rugby Football League seeks brand partners for mobile app
21 April 2011
The Rugby Football League (RFL) is seeking additional commercial partnerships for its mobile app, which debuted last week, after signing William Hill as launch partner.
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Sponsor's foreword: BrightRoll
21 April 2011
Phil Cooper, European MD, BrightRoll
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Standing up for honourable ad networks
21 April 2011
Ellie Edwards, MD, Hi-Media
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Streetlife
21 April 2011
Owner: Streetlife Agency: in-house
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Tom Thirwall
21 April 2011
CEO, Bigballs Films; co-founder, We R Interactive
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Video
21 April 2011
“As brands become more comfortable with their new role as media owners, they’ll start to invest in content that gives consumers editorial reasons to return more frequently to websites” Mark Cullen, etv Media Group
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Video ad data
21 April 2011
Andrew Haughton, strategy consultant at Deloitte, looks at recent research it ran into the influence of online ad formats on consumers, and asks why video ads are low down the list
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Video discoverability
21 April 2011
Online video is proving a very effective way to reach large audiences, but brands and broadcasters must contend with the sheer volume of content available to reach the right people
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Video industry views
21 April 2011
As video content becomes more common online, industry figures discuss what’s pushing it, the hurdles it faces and what brands can do to make sure they aren’t left behind
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Wrigley’s promotes 5 Gum with audio-based mobile game
21 April 2011
Wrigley’s has launched a digitally led campaign for its chewing gum brand 5 Gum centring on an audio-controlled mobile game.