New Media Age
23 June 2011
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Analyst Speak: How to persuade customers to consider more than just price
23 June 2011
Harvind Bhatti, general manager, Global Reviews
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BASCA
23 June 2011
Owner: BASCA Agency: NetXtra
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BBC runs treasure hunt across TV and web to teach maths
23 June 2011
The BBC is to launch a multi-platform documentary series based around a treasure hunt across TV and online.
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Client directors most highly paid in digital, finds first nma salary survey
23 June 2011
Digital practitioners at director level within brands are the highest paid in the digital industry, commanding average salaries of £100-110,000, according to new media age’s first digital industry salary survey.
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Cover story: Starbucks rewarded with nma Awards Grand Prix
23 June 2011
Starbucks and Manning Gottlieb OMD took the Grand Prix at this year’s new media age Effectiveness Awards, for Starbucks Rewards, which also won the Best Retail Campaign award.
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Creative technologists
23 June 2011
Creative technologists blur the boundaries between creative and technical roles. Agencies, and increasingly brands, are employing them to combine both elements from a campaign’s inception
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CVG
23 June 2011
Owner: Future Publishing Agency: in-house
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Don't abuse users' location data
23 June 2011
Julian Reiter, MD, Positive Digital
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Frogpool Manor
23 June 2011
frogpool.com
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Gadfly - 23.06.11
23 June 2011
A couple of weeks ago, the Podge digital networking event continued its tour of Europe with a visit to Amsterdam, having already taken in London, Manchester and Stockholm.
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Grand Marnier runs first major digital push to back new site
23 June 2011
Alcohol brand Grand Marnier has launched its first major digital and social activity.
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Journalists have the skills to help brands engage their customers
23 June 2011
Jon Davie, MD, Zone
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Leader: People are at the root of continued innovation in digital
23 June 2011
The success the industry displayed at the nma Awards is down to the people who comprise it
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McCain
23 June 2011
Owner: McCain Foods Agency: Underwired Amaze
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Mobile coupons boost popularity of m-commerce among UK users
23 June 2011
Mobile commerce is growing in popularity among the UK public, according to a Microsoft survey that found six out of ten people were interested in mobile coupons.
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Mobile payments joint venture faces troubled future
23 June 2011
The proposed mobile payments joint venture from the UK’s leading mobile operators aims to launch by the first quarter of next year, despite protests from excluded rival Three.
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Moves - 23.06.11
23 June 2011
Move of the Week: Nick Chapman, Jemm Group
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Multi-platform strategies
23 June 2011
Broadcasters are giving their multi-platform strategies a much-needed health check as viewers seek to engage beyond their TV screens
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People want to shop whatever the channel
23 June 2011
Keith Bird, CEO, eSellerPro
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Phil Rogerson
23 June 2011
Joint MD, Madhouse Associates
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Production Files: Reelkandi.tv
23 June 2011
reelkandi.tv
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Production Files: Superglue
23 June 2011
wearesuperglue.com
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Roger Sniezek, Nectar
23 June 2011
Nectar ops and digital director Roger Sniezek is responsible for using the vast amount of data gathered by the company to engage all ’collectors’ in ways that no other company can
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Social media is all about what users do not say
23 June 2011
As a platform, social media has always had a problem with measurement
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Sony adapts Bravia Balls ad to promote Wimbledon in 3D
23 June 2011
Sony has launched a campaign filmed in 3D to raise awareness of the Wimbledon Finals.
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There's more to location than where you are
23 June 2011
Nick Davies, MD, EMO
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TV data
23 June 2011
The future of TV is intrinsically linked to developments in digital platforms, and broadcasters and production companies are actively tackling the challenges of providing multi-platform content.
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Unilever plans for mobile marketing primacy by 2020
23 June 2011
Unilever aims to use mobile as its primary marketing channel within ten years, in a strategy that includes covering mobile data charges for those interacting with its brands.