New Media Age
24 February 2011
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Analyst speak: Mobile users are happy to pay for a quick game app to pass the time
24 February 2011
Danny Kay, senior associate director, Kantar Media
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BBC creates music and joke sites to make CBBC key kids' destination
24 February 2011
BBC is to launch three new children’s portals as part of its ongoing strategy to position CBBC as a key destination hub.
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BrandAlley hires We Are Social to boost profile beyond London
24 February 2011
Fashion site BrandAlley has appointed a social media agency to promote its flash designer sales and build awareness in regional areas.
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ComScore and GSMA call on publishers to use mobile traffic tagging
24 February 2011
Research firm ComScore is lobbying publishing and media agency trade bodies to address concerns over the effectiveness of its Mobile Media Metrics (MMM) service.
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Cover story: nma research uncovers kids’ digital habits
24 February 2011
The internet is more important to 8-15-year-olds than either TV or mobile phones, with children saying they’d be lost without the web, according to exclusive research from new media age.
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Damian Kavanagh, CBBC
24 February 2011
As budget cuts halve the BBC’s website roster, CBBC controller Damian Kavanagh is concentrating on his channel’s big brands to keep kids engaged online.
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Gadfly - 24.02.11
24 February 2011
Last week, Gadfly was lucky enough to accompany Radio Centre UK to the Brit Awards. Well, on the journey to the ceremony at least. After an interminable delay on the Jubilee Line, the Tube plan was abandoned in favour of a black cab.
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Goo Dares Wins
24 February 2011
Owner: Cadbury Agency: CMW
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Google’s One Pass could provide way around Apple rules
24 February 2011
Growing dissatisfaction around Apple’s app subscription terms could strengthen support for platform-independent alternatives, such as Google’s One Pass payments system, practitioners have said.
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IAB admits industry needs to address brand concerns about video ad serving
24 February 2011
The IAB has acknowledged the digital industry must do more to address brands’ concerns over the burgeoning video advertising sector and to accelerate standardisation.
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Jamie & Anna's Big Weekend
24 February 2011
Owner: Nickelodeon Agency: Complete Control
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Jayden Williams
24 February 2011
Aged 8
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Kids and Digital Media: Media habits
24 February 2011
Exclusive research for new media age quizzed children aged eight to fifteen about what media channels they use and their attitudes towards digital forms of communications
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Kids and Digital Media: Regulation
24 February 2011
From March, the ASA will regulate all online marketing messages, wherever they appear, so brands need to get up to speed on what they can say when trying to engage kids
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Kids and Digital Media: Usage data
24 February 2011
new media age commissioned Lightspeed Research to survey 8-15-year-olds’ use of digital platforms and media. Here we present the key findings
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L’Oréal ups digital spend for launch of hair product
24 February 2011
L’Oréal has boosted its digital investment to launch new hair colour product Sublime Mousse and reach a younger, untapped audience.
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Leader: The next generation doesn't think the way we do
24 February 2011
The biggest takeaway from our kids focus groups was how truly media-neutral the next generation is
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Lindeman's to run first UK digital activity to build brand community
24 February 2011
Lindeman’s Wines is making its first foray into digital advertising with a £1m campaign called Discover More.
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Moves - 24.02.11
24 February 2011
Move of the Week: Eva Dvorakova, KidsCo
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Playhouse Disney
24 February 2011
Owner: Disney Agency: in-house, Kanoti, Bionic Communications
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Production file: KEO Digital
24 February 2011
keofilms.com
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Production file: Mint Digital
24 February 2011
mintdigital.com
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Publishers call for more transparency in branded content
24 February 2011
Publishers are calling for clearer signposting around promotional messages online, claiming the rise of branded content is blurring the lines between editorial and advertorial.
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Real-time data will alter how brands’ sites work
24 February 2011
The ‘web of now’ is probably as significant as the mobile and social web, and is highly linked to both
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Retailers must be ready to run Facebook Deals
24 February 2011
Kathryn Jefferies, head of media, Equi-Media
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Selling on Facebook needs fresh approach
24 February 2011
Mark Cullen, CEO, etv Media Group
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Telling the same stories across all platforms is key to engagement
24 February 2011
Bobi Carley, commercial director of ad sales & promotions, The Walt Disney Company UK & Ireland
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Thorpe Park
24 February 2011
thorpepark.com
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Turner brings its digital ad sales for all brands in-house
24 February 2011
Turner Broadcasting is overhauling its digital ad sales structure to capitalise on the growing display market and offer more integrated opportunities for brands.
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TV data
24 February 2011
The latest figures from ComScore’s Video Metrix and MobiLens reports underline the growing importance of video and TV content, and its increasing consumption across different platforms.
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TV micropayments
24 February 2011
Micropayments, where users pay small amounts for single pieces of content, already work well for online music buying. Now broadcasters are looking at how to apply the system to their VOD services
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Users are growing to accept targeted ads
24 February 2011
Sam Barnett, CEO, Struq
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White lies video uses interactive spoof dating site
24 February 2011
Fiction Records and Polydor have launched a website with an interactive music video for White Lies’ latest single ’Strangers’, showing the band playing the single while exploring a fake dating site.