New Media Age
24 March 2011
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IAB appoints new marketing head
24 March 2011
The IAB has appointed Dare group account director Sophia Haynes as its new director of marketing and communications.
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.net
24 March 2011
Owner: Future Publishing Agency: in-house
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A&N Media to trial freemium model in update to Bamboozle mobile game
24 March 2011
A&N Media is to test in-app purchases as part of a mobile strategy that will also see it launch its first mobile game funded solely by ads.
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Analyst Speak: Still plenty of scope to boost people's use of social networks
24 March 2011
Adele Gritten, head of media consulting, YouGov
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Andrew Langhoff, Wall Street Journal Europe
24 March 2011
Andrew Langhoff, Wall Street Journal Europe publisher, sees digital as a great way to reach its ‘business elite’ readers across the continent, and to attract investment from advertisers
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ASOS takes ad sales in-house to focus on partnerships
24 March 2011
ASOS is taking its ad sales in-house as it focuses on creating bigger integrated campaigns for a smaller number of brand partners.
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Bench to lead ecommerce expansion with affiliate activity
24 March 2011
Clothing brand Bench is ramping up its digital marketing ahead of a global ecommerce expansion.
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Channel 4 and E.On in cross-platform energy show tie-up
24 March 2011
Channel 4 and energy giant E.On are to co-fund a major cross-platform series called Future Family.
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Cookware By CSN
24 March 2011
cookwarebycsn.co.uk
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Cover story: Publishers crack down on illicit tracking
24 March 2011
Publishers are to tighten up their trading practices with ad networks and agencies after the Association of Online Publishers (AOP) found evidence of consumer behaviour being tracked without publishers’ permission.
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Dennis creates Media Factory to ramp up its digital offering
24 March 2011
Dennis Publishing is rebranding its emerging platforms division as Dennis Media Factory (DMF), as part of plans to put mobile and tablet production at the core of its business.
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Do consumers really care about NFC?
24 March 2011
Julian Reiter, MD, Positive Digital
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Europe is close on the US's heels with adoption of real-time bidding
24 March 2011
Tom Jenen, commercial director EMEA, Admeld
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Gadfly - 24.03.11
24 March 2011
Gadfly was treated to a night of football by Adobe last week, going to the Chelsea vs Copenhagen Champions League game at Stamford Bridge.
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Hal Stokes
24 March 2011
MD, Punktillo Digital
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IAB creates sub-committees to re-educate marketers about affiliate activity
24 March 2011
The IAB Affiliate Marketing Council has launched two sub-committees as part of plans to re-educate marketers about innovation and evolution within the sector.
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Is trading between people bad for business?
24 March 2011
Digital peer-to-peer models have presented a significant threat to entire industries
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Leader: It won't be long before mobile ads overtake offline
24 March 2011
The growth of tablet devices, viewed as mobile by most, will continue driving mobile advertising
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Mobile ad spend shoots up 116% to hit £83m in 2010
24 March 2011
Brands and publishers predict location-based services and improved display ad formats will boost record figures further
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More transparency is needed for mobile ads
24 March 2011
Alex Rahaman, CEO, StrikeAd
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Moves - 24.03.11
24 March 2011
Move of the Week: Andy Morris, Proximity London
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Phil Pauley
24 March 2011
Owner: Phil Pauley Agency: Pauley Interactive
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Production file: B-Reel
24 March 2011
b-reel.com
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Production file: Illumina Digital
24 March 2011
illumina.co.uk
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Red Nose Day's mobile site held up on the night
24 March 2011
Owen Garrett, product manager, Zeus Technology
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SeeSaw set to expand onto tablets and web-connected TVs this year
24 March 2011
SeeSaw is aiming to expand its service onto tablet and web-connected TVs over the coming year to increase reach and extend opportunities for advertisers.
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Tait leaves the Post Office for American Express
24 March 2011
Chair of ISBA’s digital action group Alex Tait has left his role at The Post Office to join American Express.
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TV brands online
24 March 2011
Multi-platform content is letting broadcasters reach a large number of fans of their programmes, in a much more engaging way than just via the TV, and advertisers are getting in on the action
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TV data
24 March 2011
YouTube can add significant reach for brands with its TV-sized audience
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Two weeks left to apply for the Reputation Online Top 100
Wed, 23 Mar 2011
There are just under two weeks left to enter the inaugural Top 100 PR Agencies guide from new media age’s sister title Reputation Online.
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User experience
24 March 2011
User experience testing goes beyond making your website easier to use. It can apply to your entire business and how you interact with customers at every touchpoint
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Why I Love Organic
24 March 2011
Owner: Organic Trade Board Agency: Haygarth