New Media Age
26 May 2011
-
Adam Graham
26 May 2011
Managing partner, Saint@RKCR/Y&R
-
Analyst Speak: Financial service providers failing to serve a keen social audience
26 May 2011
Adele Gritten, head of media consulting, YouGov
-
Bauer creates senior roles to boost digital creativity
26 May 2011
Bauer has made two senior appointments to its digital team as the entertainment and lifestyle publisher looks to boost digital ad creativity and brand spend online.
-
Bebo should focus on its own generation of users
26 May 2011
Dave Rolph, user experience consultant, Webcredible
-
Boux Avenue
26 May 2011
Owner: Boux Avenue Agency: Capablue
-
Check-in service data
26 May 2011
As more brands get on board, the popularity of mobile check-in services is growing. However, the valuable teen market remains unswayed, not seeing the point or unsure about their security
-
Copella
26 May 2011
Owner: Copella Fruit Juices Agency: Standout UK
-
Cover story: Industry moves to ease mobile ad worries
26 May 2011
The ABC and IAB are in talks to create a joint industry body to police the burgeoning mobile ad sector and allay escalating fears over mobile ad misplacement.
-
Divide between DM and brand ads is training
26 May 2011
Mark Patron, CEO, RedEye
-
Edelman to boost mobile marketing services
26 May 2011
Edelman, the world’s largest independent public relations firm, is to boost its mobile marketing services for clients, from apps to mobile website production.
-
Essence acquires Punktilio to boost social media skills
26 May 2011
Media agency Essence has bought social media specialist Punktilio and restructured its board as it continues to drive its expansion strategy.
-
Gadfly - 26.05.11
26 May 2011
This week Gadfly went along to the BrightRoll European launch party at the Paramount at the top of London’s Centre Point. It could have been the thin atmosphere 31 floors up or just the quantity of alcohol consumed, but something was having a magnifying effect on the clumsiness of the guests.
-
Giffgaff takes on Brainient to run retargeted videos
26 May 2011
Mobile network Giffgaff is poised to introduce video retargeting, the first time the brand has looked at video as a direct-response channel.
-
Government inches UK nearer to a tech utopia
26 May 2011
The phrase ’government IT project’ is sure to be a synonym for ’complete and utter car crash’
-
GSMA close to selecting partners for single mobile campaign planning tool
26 May 2011
The GSMA is in the closing stages of deciding which companies to work with for the launch of its Mobile Advertising Marketplace (MAM).
-
Industry views
26 May 2011
As new technologies and their creative applications finally deliver innovative location-based services, new media age asks publishers and marketers for their estimations of location marketing’s impact
-
Jon Miller, News Corp
26 May 2011
With the increasing convergence of content across digital platforms, defining the terms of trade is key to News Corp’s ongoing success, says its chief digital officer Jon Miller
-
Leader: Location-based activity's success relies on new thinking
26 May 2011
We’ll only see the true potential of location once it’s considered a core element of brand communication
-
Location
26 May 2011
“Location marketing is innovative because it takes advantage of all the fantastic technology and media developments that are happening at the moment, but it’s also relevant” Selina Sykes, Lynx
-
Location marketing
26 May 2011
Whether it’s via smartphones or digital billboards, advertisers are starting to take advantage of the myriad ways to reach consumers in any location
-
McDonald's to install NFC terminals in all branches
26 May 2011
The Co-operative, McDonald’s, Tesco and Wilkinson’s are all installing near-field communications (NFC) terminals to enable mobile payments across their stores.
-
Motor industry needs to catch up with others' use of e-marketing
26 May 2011
Chris Green, co-founder and sales director, Motoring.co.uk
-
Moves - 26.05.11
26 May 2011
Move of the Week: Christian Purser, M&C Saatichi
-
No matter how targeted, ads must be relevant
26 May 2011
Michael Steckler, MD for Northern Europe, Criteo
-
RCVS
26 May 2011
Owner: Royal College of Veterinary Surgeons Agency: NetXtra
-
Retrospecs
26 May 2011
retrospecs.co.uk
-
Revised EU Privacy Directive leaves industry confused
26 May 2011
The controversial revised EU Privacy and Communications Directive, which comes into effect in the UK today, is set to throw the digital industry into disarray because of inconsistent guidance from the Department for Culture Media and Sport and the Information Commissioners Office.
-
Sponsor's foreword: Navteq
26 May 2011
Diana LaGattuta, global marketing director, Navteq Media Solutions
-
Targeting and video platforms revive regional publishers
26 May 2011
Two flagging regional publishers have reported boosts to their digital ad revenues after introducing an automated video ad platform and contextual targeting.
-
Vertical Focus: Film marketing
26 May 2011
After Avatar kicked off a switch to digital screens in cinemas, the industry is ramping up innovation in digital marketing to reach the right audiences