New Media Age
26 September - 02 October 2011
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Amazon to unveil tablet later today
Wed, 28 Sep 2011
Online retail giant Amazon is expected to unveil its first tablet device later today.
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AOL Europe head Burns departs
Wed, 28 Sep 2011
Kate Burns, AOL’s head of Europe, is to leave the company next month, after just over two years’ tenure.
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B2B firms failing on social media
Fri, 30 Sep 2011
Business-to-business firms are wasting millions on social media strategies that do not fully exploit the opportunities the channel offers, according to a report.
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Broadband ads must point out failings
Thu, 29 Sep 2011
Broadband operators that make “maximum speed” claims in ads will have to prove that the speed is achievable for at least 10% of customers.
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Broadcasters must be ready for connected TV explosion
Thu, 29 Sep 2011
Broadcasters and marketers can’t afford to be caught napping when it comes to connected TVs, which are on the fast track to mass adoption.
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Channel 4 launches on-demand download service for Film4oD
Mon, 26 Sep 2011
Channel 4 has launched a download-to-rent service for its video-on-demand (VOD) film service Film4oD.
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Coca-Cola focuses on cross-platform content for Mark Ronson-fronted Olympics campaign
Fri, 30 Sep 2011
Coca-Cola will put multi-platform content at the core of its London 2012 Olympics campaign, fronted by musician Mark Ronson.
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Digital boosts marketing jobs to higher than pre-recession levels
Thu, 29 Sep 2011
The number of marketing jobs in the UK has risen to a higher level than before the recession hit the sector in 2008, boosted by demands for digital, according to a report.
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Digital marketing complaints top 5k
Wed, 28 Sep 2011
The Advertising Standards Authority (ASA) received 5,531 complaints about brands’ online marketing communications in the seven months since its remit was extended to cover the area.
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Disney bases toy range on physical-tablet combination
Tue, 27 Sep 2011
The Walt Disney Company is putting Apple’s iPad at the heart of its gaming strategy, starting with the launch of interactive toys for Pixar movie Cars 2.
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Facebook changes show that online privacy doesn't exist
Wed, 28 Sep 2011
The changes across Facebook announced last Friday are testament to the idea that online privacy doesn’t, and can never, actually exist.
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Facebook collects data about users on third-party sites even when logged out
Tue, 27 Sep 2011
Facebook records people’s browsing data from any site they visit online that has integrated functionality from the social network, such as Likes.
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Facebook fixes issue that enabled it to track users even when logged off
Thu, 29 Sep 2011
Facebook claims it has fixed the bug that allowed some computers to identify users on third-party sites, even when logged out.
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Facebook needs to work closer with industry on privacy matters
Tue, 27 Sep 2011
After starting to make the right moves to gain user trust over privacy, Facebook is again in the midst of controversy that could knock it back.
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Facebook will be the leading distributor of media by 2020, says former Bebo investor
Wed, 28 Sep 2011
Facebook will be the leading distributor of media by the year 2020, according to Dharmash Mistry, partner at former Bebo investor Balderton Capital.
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Facebook’s cookie policy could place it in breach of EU Privacy Directive
Tue, 27 Sep 2011
Facebook’s policy on cookie use could land it in breach of the EU Privacy Directive, enforceable from next year.
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Fulfilment: Columbus Direct
Fri, 30 Sep 2011
columbusdirect.com
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Gadfly – 30.09.11
Fri, 30 Sep 2011
After Gadfly made Naked Penguin Boy client partner PJ Jones the second most famous person called PJ to have an incident playing paintball (Gadfly, nma.co.uk 9 September 2011), more information has emerged about the GCS Digital Media Recruitment event he went paintballing for.
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Google launches AdWords for video
Wed, 28 Sep 2011
Google has launched an equivalent of AdWords for YouTube’s suite of online video formats TrueView.
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Google's AdWords for video could flood the format with interest
Fri, 30 Sep 2011
The extension of Google’s paid-search ad system to video could end the days of frustration with marketers’ adoption of online video advertising.
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Guardian News & Media to extend arts content partnerships as part of multimedia strategy
Tue, 27 Sep 2011
Guardian News & Media is to partner with a host of cultural institutions as part of plans to develop its multimedia content strategy, following a tie-up with classical music venue and festival Glyndebourne this summer.
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Gucci, Travelocity and TransUnion trial Google Premium Analytics
Fri, 30 Sep 2011
Google has launched its first paid-for version of Google Analytics to provide brands and ad agencies with increased data and support.
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Half of in-bound Absolute Radioplayer traffic come from BBC and Facebook
Fri, 30 Sep 2011
Absolute Radio has revealed that over 40% of in-bound traffic from online aggregator Radioplayer comes from BBC Radio, with Global Radio second highest at 25.9% and Facebook third with 8.4%.
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Hi-media furthers ad exchange proposition with Weborama analytics partnership
Thu, 29 Sep 2011
One of Europe’s biggest ad networks Hi-media has formed a partnership with French analytics firm Weborama to feed audience intelligence into its newly launched ad exchange.
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Hospital Club signs up as Internet Week headquarters
Wed, 28 Sep 2011
London private-members club Hospital Club has agreed to be the hub for this year’s Internet Week Europe in November.
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IAB network council to meet for first time; guide to display advertising will be first initiative
Fri, 30 Sep 2011
A guide to the changing display advertising market will be one of the first initiatives facing the IAB’s newly formed networks council when it meets for the first time on 11 October.
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Indian mobile company IMImobile buys app firm Skinkers
Mon, 26 Sep 2011
App firm Skinkers has been acquired by Indian mobile infrastructure firm IMImobile for an undisclosed sum, just months after Skinkers acquired app developer firm Umee.
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Innocent launches social discounting campaign
Thu, 29 Sep 2011
Innocent has launched a campaign that gives bigger discounts the more people tweet about it and has launched its first mobile app for its Kids range.
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IPC's women's division appoints Anthony Thornton as digital director
Tue, 27 Sep 2011
IPC Media has promoted its women’s fashion division digital editorial development director Anthony Thornton to digital director of its entire Southbank upmarket women’s magazine wing.
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JD Sports launches search for models via social media
Tue, 27 Sep 2011
JD Sports is using social media to find customers to become the face of its next ad campaign.
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Keyword targeting on Google Display Network hits eight times the industry standard
Mon, 26 Sep 2011
The average click-through rate (CTR) for keyword contextual targeting on the Google Display Network (GDN) has risen to eight times the industry standard, Google has claimed.
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LoveFilm launches on iPad
Thu, 29 Sep 2011
LoveFilm has launched its first iPad app allowing subscribers to watch movies.
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LoveFilm strikes exclusive content deal with StudioCanal
Wed, 28 Sep 2011
LoveFilm has struck an exclusive content deal with movie distributor StudioCanal to bring new releases, including Tinker Tailor Soldier Spy, to the platform.
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Nickelodeon puts education at heart of pre-school site overhaul
Tue, 27 Sep 2011
Nickelodeon has overhauled its pre-school website Nick Jr to put more focus on informing parents of the educational value of its content.
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Nightclub franchise Pacha launches live music Facebook channel
Mon, 26 Sep 2011
Pacha has become the first nightclub franchise to launch a live music channel on Facebook, in a bid to diversify revenue streams.
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Offline has most influence on family purchasing decisions
Fri, 30 Sep 2011
Offline conversations hold the most gravitas with families when making purchasing decisions, despite parents spending 14 hours of personal time online a week.
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Online launch for Lord Sugar's book reaches over 10m
Thu, 29 Sep 2011
Book publisher Pan Macmillan used online video and Twitter to launch Lord Sugar’s book The Way I See It, reaching an estimated 10m people.
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Opinion: Future of home film viewing is in physical discs, says 20th Century Fox chief
Fri, 30 Sep 2011
Robert Price, UK MD, Twentieth Century Fox Home Entertainment
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Penguin Books launches Jamie Oliver Food Guide apps
Mon, 26 Sep 2011
Penguin Books has launched a mobile and iPad food guide app under the Jamie Oliver brand.
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PhonepayPlus moves to clamp down on rogue app developers
Mon, 26 Sep 2011
PhonepayPlus (PPP) has issued the mobile content industry with guidelines to prevent “rogue” traders from making “hidden charges” to mobile app users.
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Phones 4u commits 10% of TV budget to VoD
Wed, 28 Sep 2011
Phones 4u said it has allocated 10% of the TV budget for its latest campaign to video-on-demand (VOD) advertising to reach its core youth audience.
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Q&A: Cyril Zimmermann, CEO and founder, Hi-media
Thu, 29 Sep 2011
Online media group Hi-media last week announced its partnership with real-time bidding platform AppNexus. Today it revealed that it is partnering Weborama to bolster its exchange proposition. new media age spoke to Cyril Zimmermann, Hi-media CEO and founder, to find out what the transition for a network to an ad exchange really entails.
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Q&A: Karl Gregory, MD, match.com
Wed, 28 Sep 2011
Following a relaunch earlier this month, match.com MD Karl Gregory spoke to new media age about the new site and what digital media can learn from a successful online subscription-based business.
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Q&A: Tanya Cordrey, director of digital development, Guardian News & Media
Thu, 29 Sep 2011
Tanya Cordrey was appointed director of digital development at Guardian News & Media (GNM) earlier this week, following a period as acting director. new media age spoke to her about what the permanent role means for GNM’s digital-first strategy.
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Retailers join forces to rebuild trust in online reviews
Tue, 27 Sep 2011
Electricals retailers and technology brands have joined forces to try and improve online customer reviews after recent criticism over the trustworthiness of some.
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Site inspection: Bantr
Tue, 27 Sep 2011
Owner: Bantr Agency: in-house
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Site of the week: Designmynight
Fri, 30 Sep 2011
Owner: Andrew Webster and Nick Telson Agency: Red Box Studio
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Site review: Guardian Android app
Mon, 26 Sep 2011
Owner: Guardian News & Media Agency: In-house
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Sky continues Twitter partnership with social media and outdoor campaign
Fri, 30 Sep 2011
Sky has launched a campaign using Twitter and outdoor ads, a week after it became the first advertiser to use Twitter’s full ad platform in the UK.
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Sky to trial localised online news and sports service
Mon, 26 Sep 2011
Sky is to test an online sports and news service dedicated to local content from Tyne and Wear in north-east England.
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SpotXchange makes all inventory available via real-time bidding
Tue, 27 Sep 2011
US video marketplace SpotXchange has made all of its inventory available via real-time bidding to meet rising demand for the ability to access pre-roll and other video ad inventory in a programmatic way.
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There are many barriers to a Google MVNO
Mon, 26 Sep 2011
The rumoured Spanish Google MVNO brings the prospect of the search giant tearing up the old order in the mobile industry. But is it really likely to end up that way?
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Velti boosts presence in acquisition deals
Mon, 26 Sep 2011
Mobile marketing firm Velti is furthering its international expansion with the purchase of mobile CRM firm Air2Web and Chinese ad exchange CASEE for a combined fee of over $27m (£17.42m).
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We7 relaunches with O2 and 20th Century Fox as advertisers
Wed, 28 Sep 2011
Music streaming service We7 has relaunched to focus on personalised radio, with O2 and 20th Century Fox signed up as first advertisers.
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Yahoo mulls external approaches in strategic review
Mon, 26 Sep 2011
Yahoo is exploring its options as part of its strategic review in the wake of the firing of CEO Carol Bartz, according to its acting leadership.