New Media Age
27 January 2011
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Leader: Social media has brought digital PR to the playing field
27 January 2011
While digital PR has been growing for a long time, the past couple of years have seen an acceleration
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Analyst Speak: Social media gave a large boost to X Factor's audience engagement
27 January 2011
Karen Wise, MD, Brand Driver
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BBC to halve its number of websites in online revamp
27 January 2011
The BBC this week confirmed it’s to halve its 400 websites as part of its cost-cutting strategy, which will see its service licence budget cut by £34m to £103m by 2013/14.
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Behavioural targeting enters a new era
27 January 2011
Stephan Noller, CEO, Nugg.ad
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Body Matters Gold
27 January 2011
bodymattersgold.com
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Consumers still wary of mobile commerce
27 January 2011
Jon Sant, senior art director, Pulse Group
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Cover story: Fashion etailers lead charge into mobile shopping
27 January 2011
Fashion retailers including ASOS and Net-a-Porter are poised to ramp-up mobile commerce activity in 2011 as consumer demand exceeds expectations. ASOS has revealed it made more than £1m from its mobile site in December alone.
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Daniel Heaf, BBC Worldwide
27 January 2011
BBC Worldwide’s head of digital Daniel Heaf has the success of the Corporation’s public service arm and analogue output to live up to, but he has big plans for multi-platform growth
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Dennis trials predictive behavioural ad targeting
27 January 2011
Dennis Publishing is the latest media owner to test predictive behavioural targeting as a way of increasing targeted advertising premiums.
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FedCup
27 January 2011
Owner: International Tennis Federation Agency: New Brand Vision
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Gadfly - 27.01.11
27 January 2011
For about half an hour last week, Twitter was full of reports of a gunman on London’s Oxford Street. It’s quite surprising new media age Towers didn’t topple over as everyone raced to the windows for a glimpse. Was the nma assassin closing in?
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Galvin at Windows
27 January 2011
Owner: Galvin at Windows Agency: Milton Bayer
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Havas creates arm to boost social media across group
27 January 2011
Agency group Havas has launched a group-wide social media division to boost investment by existing and new clients in the channel.
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Inside Story: Phil Cooper
27 January 2011
In the first of a new feature strand unearthing the stories behind the industry’s most intriguing company buyouts, Phil Cooper reveals what it took to strike a deal with Fox
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IPA says user view of ad retargeting should be sought
27 January 2011
The Institute of Practitioners in Advertising (IPA) has called for immediate research into consumer attitudes to ad retargeting and establish best practice around before user confidence is destroyed.
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Just Seychelles
27 January 2011
Owner: Just Seychelles Agency: Edible Code
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Mike Bennett
27 January 2011
CEO and creative director, Oil Studios
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Moves - 27.01.11
27 January 2011
Move of the Week: André Laurentino, TBWA\London
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Nestlé doubles its digital budget for KitKat to £4m
27 January 2011
Nestlé has doubled the annual digital marketing budget for its KitKat brand to £4m with the launch of an integrated ad campaign.
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News of the World plans online shop for Fabulous supplement
27 January 2011
News of the World is to develop an ecommerce offering for its women’s supplement Fabulous.
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Online video is a mainstream platform
27 January 2011
Liane Dietrich, MD, Linkshare
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Reputation Online to list top-earning PR agencies
27 January 2011
Reputation Online, new media age’s sister title, is to launch its own Top 100 Agencies guide.
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Restructuring around the need to listen is key for agencies' future
27 January 2011
Tim Hipperson, CEO, G2 Joshua
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SeeSaw needs to offer brands more, say media agencies
27 January 2011
SeeSaw should embrace opportunities like web-connected TV and redouble its marketing efforts if it’s to attract advertisers, say industry experts.
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Skype targets teachers with community for online schools
27 January 2011
Skype is the latest brand to target the education sector online with a community for teachers to encourage the use of its service in classrooms.
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Sony shows off user-generated content for Little Big Planet 2 push
27 January 2011
Sony Computer Entertainment has launched an online push for Little Big Planet 2.
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Vertical Focus: Travel
27 January 2011
With unforeseen events disrupting travellers last year, travel companies have leaped at the opportunity to use mobile and social to help people reach and get more at their destinations
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Virgin Atlantic moves away from last click wins to reward the 'best click'
27 January 2011
Virgin Atlantic is developing a global ’best click’ attribution model as the airline looks to move away from the last-click-wins approach.
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Web-enabled TV throws up some real blockheads
27 January 2011
For all its cleverness, our industry is also full of some really stupid bastards