New Media Age
28 April 2011
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Acosta Jewellery
28 April 2011
acostajewellery.co.uk
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Analyst speak: Europe starts to catch up with UK's lead in mobile ad spend
28 April 2011
Catherine Borrel, research manager, IAB Europe
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Asics looks to tie revenues into its social media activity
28 April 2011
Asics is piloting a programme to link its existing My Asics community members to Facebook, as the sports brand looks to tie revenue to user-generated content and social media.
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Casio launches Red Bull F1 tie-in social media campaign
28 April 2011
Casio has launched its first social media activity around its sponsorship of the Red Bull Formula 1 team, to promote its Edifice range of watches.
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Cover story: Mobile leads growth for search agencies
28 April 2011
Search agencies are bolstering their mobile capabilities to provide a more integrated offering, as the proliferation of mobile devices continues to drive ad spend across the channel, reveals this year’s nma Marketing Services Guide.
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Customers should shop better, not just more
28 April 2011
Richard Jackson, director, Session Digital
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Dennis Crowley, Foursquare
28 April 2011
Since co-founding Foursquare, Dennis Crowley has seen some major players follow it into the location services market. But he’s confident its growing audience will keep it on top
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Education in digital is vital at all levels
28 April 2011
Amanda Davie, MD, Reform
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Evian plans to extend Live Young push to iAd platform
28 April 2011
Evian will launch is first activity on Apple mobile ad network iAd later this year as an extension of its Live Young campaign.
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Gadfly's Royal Wedding roundup
28 April 2011
It’s likely many among you will have been taking advantage of the short working week, good weather and nationwide party atmosphere to start your royal wedding libations early.
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Google shows performance of ad network to reassure advertisers
28 April 2011
Google is revealing ad performance data from its display network for the first time to show its effectiveness given the rising challenge from Facebook and real-time bidding.
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Heineken creates dual-screen app for Champion’s League
28 April 2011
Heineken has launched its first dual-screen football app to highlight its sponsorship of the UEFA Champion’s League as the competition nears its closing stages.
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HMV trying to sell via Facebook is so not cool
28 April 2011
HMV should be investing all it has in a strategy that actually saves its businesses, rather than arsing around on social networks
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ITV
28 April 2011
Owner: ITV Agency: in-house
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Leader: Specialists are still going strong, despite diversification
28 April 2011
On looking at this year’s nma Marketing Services Guide, it’s clear specialists are still thriving
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Media owners need to look at video analytics
28 April 2011
Bill Gash, regional sales director, Ooyala
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Mikhail Basman
28 April 2011
Head of search and digital products, Media Contacts
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Moves - 28.04.11
28 April 2011
Move of the Week: Chris Worrell, Specific Media
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MSN
28 April 2011
Owner: Microsoft Agency: in-house
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Search Alliance’s delay could push spend to Facebook
28 April 2011
Yahoo’s decision to delay the rollout of its Search Alliance with Microsoft could see more search spend shift to Facebook and Twitter as advertisers look for an alternative to Google, agencies have warned.
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Social media campaigns can be fun, but are they worth anything?
28 April 2011
Paul Kitcatt, chief creative officer, Kitcatt Nohr Digitas
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TBG Digital turns from search and display to focus on technology
28 April 2011
TBG Digital is to stop pitching for search and display accounts as part of a major strategic shift to become a technology business.
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Vertical Focus: Alcohol brands
28 April 2011
With advertising restrictions on traditional media, alcohol brands are turning to digital, where they have to entertain customers to engage them
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Yahoo
28 April 2011
Owner: Yahoo Agency: in-house