New Media Age
28 November - 4 December 2011
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Absolute Radio runs Christmas Apple iAd campaign
Wed, 30 Nov 2011
Absolute Radio is priming its next iAd campaign to take advantage of an anticipated increase in Apple device purchases, such as iPad and iPhones, this Christmas.
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Adobe acquires Efficient Frontier
Wed, 30 Nov 2011
Adobe has bought ad buying and optimisation platform Efficient Frontier to bolster its Digital Marketing Suite business.
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Adobe's Efficient Frontier purchase makes waves
Fri, 2 Dec 2011
A relatively quiet week for once in the search sector, although Adobe’s purchase of Efficient Frontier certainly caused a stir across the industry.
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Analyst speak: Toys take a digital shift this Christmas
Wed, 30 Nov 2011
Frédérique Tutt, EuroToys analyst, The NPD Group
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Apple to launch voice-controlled connected TVs
Mon, 28 Nov 2011
Apple is developing a connected TV that responds to voice and motion control, according to reports.
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Arcadia opts for HTML5 with Topman magazine
Thu, 1 Dec 2011
Arcadia has launched an HTML5-powered magazine called Topman Generation to reach users across multiple platforms.
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Are we letting down the talent of the future?
Wed, 30 Nov 2011
Through an inability of the system to accommodate, embrace and encourage their needs, many young developers are becoming disillusioned with education
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ASA refers Groupon to the OFT
Fri, 2 Dec 2011
Groupon, the daily deals site, is being referred to the Office of Fair Trading (OFT) by the Advertising Standards Authority (ASA) following ’repeated breaches’ of the advertising code by its MyCityDeal business.
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Benito's Hat sees 25% sales uplift following social media campaign
Thu, 1 Dec 2011
London-based Mexican restaurant chain Benito’s Hat is betting on social media to drive footfall, following a successful campaign on Twitter.
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Channel 5 to use Facebook Credits voting for next Celebrity Big Brother
Wed, 30 Nov 2011
Channel 5 will use Facebook as a voting platform for its next Celebrity Big Brother following its success with the first series.
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Coke and McDonald’s in online unhealthy products promo ban
Mon, 28 Nov 2011
Coca-Cola, McDonald’s, Nestlé and Mars are among 19 food and drink industry signatories to a pan-European pledge to only promote nutritious products on their websites.
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Condé Nast International names Coleridge president
Mon, 28 Nov 2011
Condé Nast International has appointed Nicholas Coleridge to the newly created role of president, starting at the beginning of 2012.
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De Beers launches iPad app
Fri, 2 Dec 2011
Diamond retailer De Beers Group has launched an iPad app to help bolster its US launch.
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eBay counts 1m mobile uploads a week
Fri, 2 Dec 2011
Over 1m items per week are being uploaded to eBay via mobile phones after its total mobile app download count reached 50m, according to the online retail giant.
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EMI launches Pink Floyd treasure hunt competition
Mon, 28 Nov 2011
EMI has launched a competition in which people have to find classic Pink Floyd album posters around UK towns and post images of themselves and the posters online.
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Facebook appoints public policy director
Wed, 30 Nov 2011
Facebook has appointed Simon Milner as its first public policy director for the UK and Ireland as the social network looks to portray itself at the forefront of dealing with online safety and privacy issues.
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Facebook hasn’t made brands a priority, claims Forrester
Wed, 30 Nov 2011
Brands still aren’t making Facebook work for them, Forrester Research has claimed, highlighting the social network’s lack of priority towards them as part of the cause.
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Facebook’s commitment to ROI metrics is crucial
Tue, 29 Nov 2011
Facebook has reassuringly expressed its commitment to help develop metrics for ROI on Facebook, but the key is to develop metrics that are comparable with existing channels.
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Facebook’s Open Graph enables publishers to reach younger audiences
Wed, 30 Nov 2011
The Guardian is generating almost a million extra page impressions per day and attracting younger readers since integrating Facebook’s Open Graph in September.
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Film4 kicks off first multiplatform content commission
Thu, 1 Dec 2011
Film4 has made its first foray into multiplatform content commissioning for documentary film Dreams of a Life.
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FilmFlex moots commercial synergies between VOD clients
Mon, 28 Nov 2011
Movie video-on-demand (VOD) provider FilmFlex is exploring ways to create commercial synergies between its client portfolio, which includes HMV and Film4.
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Fulfilment: Barbour
Thu, 1 Dec 2011
barbourbymail.co.uk
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Gadfly – 02.12.12
Fri, 2 Dec 2011
It’s not all booze and shenanigans for Gadfly – culture gets the odd look in. Last night Gadders accompanied the team from Coca-Cola to the Adelphi Theatre to see One Man, Two Guvnors, the play it’s probably fair to say a lot of people will know about because it stars James Cordon.
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Gadfly – 25.11.11
Fri, 25 Nov 2011
You might have heard about tickets for the Da Vinci exhibition at The Royal Academy changing hands for ridiculous amounts via certain online auction and resale sites (and then being promptly voided by the Academy, which Gadders found quite amusing), but there was another event this week that was also getting the touts excited.
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Global ad expenditure expected to rise
Mon, 5 Dec 2011
The global ad market is looking robust as advertisers are in a better position than they were at the start of the downturn in 2008, says ZenithOptimedia’s latest report.
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Google seeks EU clearance for Motorola merger
Tue, 29 Nov 2011
Google has filed for formal regulatory approval for its proposed $12.5bn (£8bn) takeover of Motorola’s Mobility unit via a filing made with the European Competition Commission.
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Greggs to crowdsource lyrics for festive song
Mon, 28 Nov 2011
Greggs is asking Facebook and Twitter fans to submit ideas for a festive song as it looks to “capture the festive spirit of customers” and raise money for forces charity Help for Heroes.
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IPC touts portrait ad formats to boost 'engagement'
Wed, 30 Nov 2011
IPC Media is promoting a three-panel display ad format along with research findings that indicate consumers are less cynical towards advertising on premium-content sites.
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iPhone 4S buoys Apple on mobile ad network
Mon, 28 Nov 2011
The release of the iPhone 4S appears to have increased Apple’s share of the mobile advertising market but its growth is still being outstripped by Android, according to research from InMobi.
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ITV to drop red-button services
Thu, 1 Dec 2011
ITV is dropping its red-button services as it prepares to increase focus on alternative interactive platforms including connected TVs.
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M&S scores 100% in m-commerce study
Thu, 1 Dec 2011
Marks & Spencer, Tesco and Next are three of the top-ranking m-commerce sites in a recent poll by mobile web analytics company Keynote.
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Mail Online and Guardian urge more transparency on mobile
Tue, 29 Nov 2011
The Guardian and Mail Online publishers have appealed for increased transparency on daily usage stats among their peers to increase mobile ad spend.
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Marie Claire relaunches website with larger ad formats
Tue, 29 Nov 2011
Marie Claire has redesigned its website to better match the style of the print magazine, as well as introducing larger ad formats for premium advertisers.
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Marie Claire to launch fashion title Runway across all channels
Thu, 1 Dec 2011
Marie Claire is set to launch a bi-annual, fashion-focused magazine called Runway in print, digital and on iPad as part of a strategic shift to attract premium advertisers.
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Measuring video by click-through rates is antiquated, say IAB Video Engage speakers
Fri, 25 Nov 2011
Measuring video via click-through rates (CTRs) was branded “antiquated” and “irrelevant” by speakers at yesterday’s IAB Video Engage conference.
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Moves – 02.12.11: Twitter, News International Commercial, Odyssey Mobile Interaction
Fri, 2 Dec 2011
Key moves in the industry
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MyDeco relaunches as ecommerce store
Wed, 30 Nov 2011
Interiors website MyDeco has relaunched as an ecommerce store, aiming to compliment its original affiliate model.
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Nectar's Adpoints hits member capacity but experiences problems
Mon, 28 Nov 2011
Adpoints, the new scheme from loyalty card company Nectar that offers members points for watching ads online, has reached its 7,500 member capacity, but some users had difficulty viewing ads over the weekend.
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Netmums launches site for 'the woman behind the mum'
Tue, 29 Nov 2011
Netmums is expanding its portfolio of sites with the launch of Netmums Woman, a website with broader women-focused content.
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nma advent calendar: Guy Phillipson, IAB
Thu, 1 Dec 2011
IAB UK CEO Guy Phillipson is the first in new media age’s advent calendar series of predictions for 2012, forecasting that the accountability of online and mobile will enable it to remain in growth.
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nma advent calendar: Miles Lewis, senior VP of CBS Interactive Music Group/Last.fm
Mon, 5 Dec 2011
In the third of new media age’s advent calendar series of predictions for 2012, CBS Interactive/Last.fm’s Miles Lewis highlights five areas and players that will hit the ground running next year.
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nma advent calendar: Paul Hood, digital director, Archant Media
Fri, 2 Dec 2011
In the second of new media age’s advent calendar series of predictions for 2012, Paul Hood, digital director at Archant Media, gives three predictions for changes to the online advertising world.
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NRS launches combined digital and print audience numbers
Fri, 2 Dec 2011
The National Readership Survey (NRS) has joined forces with the UK Online Measurement company (UKOM) to provide combined online and print readership figures.
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Online video market must consolidate, says Blinkbox CEO
Fri, 2 Dec 2011
The movie video-on-demand (VOD) market is crying out for consolidation, according to Blinkbox CEO Michael Comish (pictured).
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Orange finds tablets are cannibalising TV consumption
Tue, 29 Nov 2011
Tablet use cannibalises TV consumption and is a more likely to drive m-commerce than smartphones across Europe, according to the latest Orange Exposure research.
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Q&A: Mark Hodgkinson, marketing and ecommerce director, HMV
Fri, 2 Dec 2011
Last week HMV launched its first movie video-on-demand service following a tie-up with FilmFlex. The retailer’s marketing and ecommerce director Mark Hodgkinson spoke to new media age about how it will make its service stand out in an already crowded market, and how it plans to shape its digital services.
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Q&A: Damian Kulash, Ok Go
Tue, 29 Nov 2011
Last week new media age met with Ok Go frontman Damian Kulash to talk about working with brands, going independent and how the internet will play a part in the band’s future.
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Q&A: Nick Bampton, commercial sales director, Channel 5
Wed, 30 Nov 2011
Channel 5 has become the first UK broadcaster to use Facebook as a voting platform for a TV show. Commercial sales director Nick Bampton spoke to new media age about why it chose to use Facebook and how it is integrating digital media into its business model.
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QUIT UK to launch app aimed at teen market
Fri, 25 Nov 2011
QUIT UK is to launch a mobile app to help teenage smokers give up the habit as part of an integrated campaign kicking off this weekend.
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Relaunches, app success and transparency calls
Wed, 30 Nov 2011
It’s been a busy week in the online media sector, with news of relaunches from Marie Claire and the Independent, app success at the Economist and calls for more transparency over mobile content from the Guardian and Mail Online.
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'Save to Foursquare' aims to bridge online with mobile
Thu, 1 Dec 2011
Foursquare is rolling out a tool that lets users save media reviews to their Foursquare profiles.
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Secret Cinema cuts online branding deals
Fri, 2 Dec 2011
Secret Cinema creator Future Cinema has struck commercial partnerships with the Guardian and Swiss manufacturer Victorinox ahead of its month-long series of screenings.
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Site inspection: Apple iAd Gallery
Tue, 29 Nov 2011
Owner: Apple Agency: In-house
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Site inspection: Peppa Pig
Tue, 29 Nov 2011
Owner: Entertainment One Agency: In-house
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Site of the week: Nails Inc
Fri, 2 Dec 2011
Owner: Nails Inc Agency: Tangent Snowball
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Spotify launches app store, opening up its platform to developers and brands
Thu, 1 Dec 2011
Spotify will host apps from brands, such as the Guardian, Rolling Stone and Pitchfork, that provide users with complementary music-themed content as it looks to differentiate itself from rivals such as Apple.
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Starbucks launch shows NFC could follow Betamax
Mon, 28 Nov 2011
By launching its own mobile-payments system last week, Starbucks has dealt near-field communications (NFC) a bloody nose in terms of becoming a mainstream marketing channel.
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Tablets fuel m-commerce growth
Mon, 28 Nov 2011
Tablet devices were the fastest-growing generator of m-commerce in the past year, according to research from ecommerce agency 4Ps Marketing.
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Telefónica Digital bolsters senior management ranks
Fri, 2 Dec 2011
O2-parent Telefónica has appointed Dan Appelquist to lead product management on its developer programme BlueVia.
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Telegraph Media Group creates short films for Microsoft Christmas campaign
Mon, 28 Nov 2011
Telegraph Media Group (TMG) and Microsoft have partnered to create a series of videos for the technology giant’s Christmas campaign.
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Tesco drives online/physical movie service following Blinkbox acquisition
Thu, 1 Dec 2011
Tesco has revealed a cross-platform film service following its acquisition of movie streaming service Blinkbox.
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Tesco’s movie deal is just tip of the iceberg
Thu, 1 Dec 2011
With the online movie-on-demand market already screaming for consolidation it will be the retailer and movie service tie ups that stand out.
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The Economist hits 3m downloads of mobile apps
Tue, 29 Nov 2011
The Economist has announced more than 3m readers have downloaded its Apple and Android apps, which are read by over 1m each month, according to its interim report for the sixth months to 30 September 2011, while also posting a 6% rise in operating profit.
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Thomas Pink taps into digital for in-store strategy
Fri, 2 Dec 2011
Luxury menswear brand Thomas Pink is integrating branded video content into all its retail environments via digital screens as part of a new global brand strategy.
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Update: Twitter hires Bruce Daisley as UK sales director
Thu, 1 Dec 2011
Google UK head of YouTube and display Bruce Daisley will be joining Twitter as UK sales director in the new year.
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Virgin Media to develop ad targeting across TV platform
Tue, 29 Nov 2011
Virgin Media is exploring the development of addressable ad targeting across its platform, which includes its web-connected TiVo service.
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Waitrose plots 'significant' uplift in social media spend
Tue, 29 Nov 2011
Waitrose is planning a ’significant’ increase in its social media budget next year following ’great’ response rates to its Facebook, Twitter and YouTube marketing activity.
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Yahoo set for $25bn bid from Chinese-led consortium
Fri, 2 Dec 2011
Yahoo will be subject to a $25bn (£16bn) takeover bid led by Chinese internet company Alibaba and other finance groups, according to reports.