New Media Age
3 February 2011
-
Ad Watch: Samsung conveys its message via the medium of dance
3 February 2011
Jason Goodman, CEO, Albion
-
Analyst Speak: Mobile operators fall short when it comes to the customer journey
3 February 2011
Harvind Bhatti, general manager, Global Reviews
-
Arla Foods aims to boost group profile by targeting kids
3 February 2011
Anchor, Cravendale and Lurpak owner Arla Foods is launching a digital campaign targeting kids and parents to drive better awareness of the parent company.
-
Attribution model needed for retargeting
3 February 2011
Gracia Amico, head of ecommerce, Top Man
-
Baileys refocuses online activity on social engagement
3 February 2011
Baileys has consolidated its online presence as it looks to leverage its social media following to boost brand engagement around participation.
-
Big Fish Fight
3 February 2011
Owner: Channel 4 Agency: KEO Digital
-
Bing/Yahoo search alliance
3 February 2011
The unification of Bing and Yahoo’s search operations may make life easier for search marketers, but given their low UK market share, can they hope to gain any ground on Google?
-
Branded virtual worlds
3 February 2011
With over a billion people worldwide visiting, socialising and playing games in virtual worlds, many consumer brands are looking to set up domains linked to offline retail activities
-
Brands invest in outdoor digital as the format goes nationwide
3 February 2011
Brands including Kraft and Vodafone are increasing investment in digital outdoor advertising as it shifts from London-centric, moving-image formats to real-time participatory-style campaigns across the UK.
-
Cover story: Top brands put mobile payments on the fast track
3 February 2011
Lloyds TSB, Pret A Manger and Tesco are kicking off near-field communication (NFC) initiatives as the contactless payment market – predicted to be worth £102bn by 2015 – nears mass-market adoption.
-
Elle magazine still to launch apps following Hearst buyout
3 February 2011
Fashion magazine Elle will launch its first phone and tablet apps this spring, as the title comes under the ownership of US media giant Hearst.
-
Entertainment search data
3 February 2011
The entertainment vertical is one of the most fiercely competitive among brands on search engines. Data from search agency Greenlight assesses the results of up to 3,000 queries on Google to discover the most visible etail brands in the space
-
Facebook claims Deals will boost display ad value
3 February 2011
The launch of Facebook Deals will amplify the effectiveness of display advertising across the social network, according to the company, with brands able to tie targeted ads to local offers for the first time.
-
Gadfly - 03.02.11
3 February 2011
It was way back in February last year that Gadfly and fellow revellers at Lida’s tenth birthday celebration were invited to ’unlock their decadent selves’. Now, however, it seems the times, they are a-changin’, with digital agency Steak theming its annual winter party on ’the last days of decadence’.
-
Gav Thompson, O2
3 February 2011
O2’s head of brand innovation Gav Thompson aims to transform the company at its very core, and hopes his O2 Learn education scheme will help with this transition
-
Intel campaign shows value of its technology to consumers
3 February 2011
Intel has launched a digital campaign using prominent bloggers to show how invaluable technology is to them.
-
Leader: Search, social and mobile will become vital bedfellows
3 February 2011
The impact of social media on search is only just starting to be felt and 2011 is sure to be a transformative year
-
Measurement body rules out cross-platform VOD metric in time for rollout of YouView
3 February 2011
The Broadband Measurement Working Group remains unable to commit to a deadline for the rollout of a standard video-on-demand metric that tracks viewing habits across all web-connected devices.
-
Mentaline
3 February 2011
Owner: Jesper Buch Agency: in-house, IDP
-
Mobile could bring value to participation TV
3 February 2011
Ed Boddington, chairman, AIME
-
Mobile operators co-operate for trial of 3G-based broadcasting technologies
3 February 2011
O2, Orange and Vodafone have kicked off a joint pilot scheme using new technology to deliver broadcast services, such as mobile TV, using their existing 3G networks.
-
Moves - 03.02.11
3 February 2011
Move of the Week: Derrick Faulkner, Specific Media
-
National Autistic Society
3 February 2011
Owner: National Autistic Society Agency: ClearPeople
-
Over 75,000 fans enter Nike global football talent search
3 February 2011
Nike has revealed that its global talent search generated over 75,000 entries from 41 countries and 3.5m YouTube views.
-
Retargeting still lacks user understanding
3 February 2011
Ian Dowds, VP UK, Specific Media
-
Search
3 February 2011
“It feels like maturity in search is still some way off. I’d be surprised if anyone’s campaign reaches maturity during 2011” Gemma Russo, Argos
-
Search expert predictions
3 February 2011
Key players in the search marketing industry, including Argos and Confused.com, give their views on what 2011 has in store
-
Social media can’t save the book industry
3 February 2011
Readers mainly care whether they enjoyed a book and couldn’t really give a toss about who wrote it
-
Social networks are taking on search engines in video referrals
3 February 2011
Jeff Whatcott, senior VP of marketing, Brightmove
-
Sponsor's foreword: Targeting, remarketing and other trends for 2011
3 February 2011
Andy Heaps, director of search, Epiphany
-
Tom Cape
3 February 2011
MD, Capablue
-
Two Seasons
3 February 2011
twoseasons.co.uk
-
Universal Pictures invests in social gaming
3 February 2011
Universal Pictures is investing in social gaming to push its animated movies following the success of a game for Despicable Me.