New Media Age
3 March 2011
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2011 will be a big year for small agencies looking to combine
3 March 2011
Tom Wood, managing partner, Foolproof
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Ad network data
3 March 2011
Latest data from ComScore shows ad networks now reach close to the entire online adult population, but those that specialise in video have a long way to go to catch up
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Ad networks
3 March 2011
“The crucial thing for us is the targeting a network can provide and the fact we only pay when someone has watched an ad. That’s a very appealing combination” Tom Burrow, Umbro
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Ad Watch: La Senza's Cup Size Choir hits just the right notes
3 March 2011
Chris Hassell, creative director, Ralph
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Best practice views
3 March 2011
Publishers and ad networks discuss how moves to roll out a self-regulatory framework for behavioural targeting best practice will affect the ad industry
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Boden works on model to reward every stage of purchase cycle
3 March 2011
Clothing etailer Boden is developing a fractional attribution model as it shifts from a last-click-wins approach.
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Clearer definition of remarketing is needed
3 March 2011
Russell O’Sullivan, digital marketing manager, Healthspan
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Consortium looks at possibilities for cloud-based radio
3 March 2011
Radio, music and technology firms have kicked off a 12-month research project to collectively investigate the potential of cloud radio.
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Cover story: iPad ad model isn’t leaping out for brands
3 March 2011
Brands won’t invest seriously in advertising on the Apple iPad until publisher prices are dramatically cut and accurate download figures are shared, marketers and media agencies have warned.
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Daniel Heale, Vue
3 March 2011
Having ditched local press listings, Vue Entertainment head of marketing Daniel Heale sees digital as the channel to get people interacting with and talking about the cinema chain
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Facebook aids UK developers by appointing its first EMEA partner liaison
3 March 2011
Facebook has hired its first UK platform-focused staffer as part of its commitment to increasing resources and help for agencies and developers.
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Foot Locker creates online community for trainer lovers
3 March 2011
Footwear retailer Foot Locker is to launch a global Wikipedia-style social network for trainer collectors to differentiate itself from rivals.
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Gadfly - 03.03.11
3 March 2011
While at the World Mobile Congress in Barcelona last month, Gadfly was confused by some people’s disappointment with Russian telecoms company Cboss’s stand.
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HMV launches transactional mobile app
3 March 2011
HMV has launched a transactional mobile app in an ongoing push to boost revenues from digital channels.
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Lack of proper list management is hurting the ROI of email marketing
3 March 2011
Lucilla de Sarlo, interactive marketing analyst, Forrester Research
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Leader: Self-regulation is best way to become a mature industry
3 March 2011
A mature industry doesn’t need loopholes or grey areas; it needs firm rules set by the community
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Moves - 03.03.11
3 March 2011
Move of the Week: Louise Doherty, Somethin’ Else
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Nissan promotes skiing event partnership with multi-platform activity
3 March 2011
Nissan has kicked off a pan-European multi-platform campaign to promote its involvement with the 2011 Freeride World Tour series of skiing events.
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No reason for authors not to be on social media
3 March 2011
Rosie Sayers, strategy director, Reform
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Paul Tully
3 March 2011
Founder, Pd3
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PR agencies can offer other skills
3 March 2011
Martin Loat, CEO, Propeller
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Red Bull and M&S first to sign up to 4oD's ad selector
3 March 2011
Red Bull and Marks & Spencer are among brands adopting Channel 4’s on-demand video ad selector on 4oD.
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Sky launches first social campaign since engaging Jam
3 March 2011
Sky has launched its first campaign since appointing its first social media agency, to promote TNA Wrestling’s return to UK TV.
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Sponsor's foreword: Unanimis
3 March 2011
Nigel Gilbert, chief marketing and development officer, Unanimis
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Sportpost
3 March 2011
Owners: Sports International Agency: Cocomino
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The Children's Society
3 March 2011
Owner: The Children’s Society Agency: Cogapp
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The Purr Company
3 March 2011
thepurrcompany.com
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The web can destroy as much as it can create
3 March 2011
The process of disruption on one side and dramatic growth on the other is anything but over
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Vauxhall uses social media to encourage kids to play football
3 March 2011
Vauxhall is placing social media at the heart of its three-year sponsorship of the English, Welsh, Scottish and Northern Irish football teams.
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Vertical Focus: Fashion
3 March 2011
Fashion retailers have seen drooping high street sales turned up by online channels, making them keen to stitch digital media into their businesses
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Video ad networks
3 March 2011
With online video taking off and ad inventory booming, video ad networks are well placed to bring brands the audiences they want. But can their tailored approach beat the automation offered by video ad exchanges?
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Wolf & Badger
3 March 2011
Owner: Wolf & Badger Agency: Folk