New Media Age
30 July-5 August 2011
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Ad Watch: Oakley sees online branding success with Facebook
Tue, 2 Aug 2011
Leroyson Figueira, digital creative director, Haygarth
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Aegis mobile unit plans to double headcount
Fri, 5 Aug 2011
Aegis’s new mobile unit Isobar Mobile aims to nearly double its UK headcount to 40 by the close of 2011 in a bid to boost its mobile revenue.
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Analyst Speak - Can YouView survive in face of rising competition?
Mon, 1 Aug 2011
Paul Erickson, senior analyst, consumer electronics, IMS Research
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AOL launches first tablet magazine, Editions
Wed, 3 Aug 2011
AOL has launched its first tablet magazine, Editions.
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Apple iCloud goes into beta
Tue, 2 Aug 2011
Apple’s iCloud has gone into beta, allowing developers to begin working on apps for the upcoming synchronisation service.
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ASOS launches iPad magazine edition
Tue, 2 Aug 2011
ASOS is launching an iPad app to coincide with next month’s overhaul of its online magazine as it looks to integrate its editorial and commercial web properties.
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BBC extends iPlayer to web-connected TVs
Mon, 8 Aug 2011
The BBC has launched an updated version of its TV catch-up player for web-connected TVs.
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Bulmers launches social media experiment campaign
Mon, 1 Aug 2011
Bulmers has launched activity on Facebook and Twitter as part of a summer-long campaign asking people to get involved in experiments.
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Channel 5’s marketing director Zoe Harris exits as part of team shake-up
Mon, 1 Aug 2011
Channel 5’s marketing director Zoe Harris has left the broadcaster after just four months in the role.
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Citroen launches Telegraph-produced integrated campaign
Mon, 1 Aug 2011
Citroen has launched an eight-week long integrated press, video and mobile campaign with the Telegraph, in the latest part of its DS4 campaign.
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Comscore acquires ad verification firm AdXpose
Thu, 4 Aug 2011
Data and analytics firm Comscore has bought an ad verification system AdXpose, a signal that demand for ad verification in Europe is growing.
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Endemol launches Facebook game based on TV show Total Wipeout
Thu, 4 Aug 2011
Endemol Games UK is to launch a Facebook game based on the BBC TV show Total Wipeout.
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ESPN eyes advertisers for Premier League app
Thu, 4 Aug 2011
ESPN is poised to announce commercial partners for its revamped ESPN Goals app which is due to launch next week ahead of the Barclays Premier League kick-off.
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Facebook opens up its Ad API
Fri, 5 Aug 2011
Facebook has opened its advertising API from a closed beta trial to allow all developers to create tools around its advertising service.
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First Direct crowdsources digital marketing
Mon, 1 Aug 2011
First Direct is to crowdsource future digital marketing innovations in a bid to offer customers a stake in the products and services they will use.
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Flowd launches music mobile coupon service
Tue, 2 Aug 2011
Music social network Flowd has launched an offers service to let musicians promote deals via mobile coupons.
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Footasylum latest to launch Facebook store
Wed, 3 Aug 2011
Highstreet and online retailer Footasylum has launched a fully transactional Facebook shop.
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Foursquare business platform now self service
Thu, 4 Aug 2011
Foursquare’s business pages are now self-service, meaning brands can independently update their profile pages on the location-based social network.
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French women’s digital publisher acquires Netmums
Mon, 1 Aug 2011
Aufeminin Group, a French publisher of women’s websites, has acquired parenting site Netmums for an undisclosed sum.
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Gadfly – 05.08.11
Fri, 5 Aug 2011
Gadfly accompanied The Weather Channel to a wine tasting at Vinopolis on London’s Southbank this week.
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Government accepts Hargreaves recommendations and Digital Copyright Exchange launch
Wed, 3 Aug 2011
The Government has accepted the majority of recommendations set out in the Hargreaves Report with the aim of modernising UK intellectual property laws.
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Government places child protection as high priority for VOD regulation
Thu, 4 Aug 2011
The Department for Culture, Media and Sport (DCMS) has pledged its commitment to placing strict controls on children’s access to pornographic content in video on demand services.
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Goviral appoints Mediacom’s Boast to lead UK operation
Thu, 4 Aug 2011
AOL-owned Goviral has hired former Mediacom head of trading Adam Boast as UK MD, as it looks to establish a foothold in the nascent UK online video market.
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Groupon and Foursquare seal partnership
Mon, 1 Aug 2011
Groupon and Foursquare have launched their first joint deals since the companies formed a tie-up last month.
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Guardian reports increased loss of £54.5m in full year results
Mon, 1 Aug 2011
Guardian Media Group’s annual losses grew to £54.5m according to its full-year results for 2010/2011.
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Hiscox boosts mobile and search strategy
Thu, 4 Aug 2011
Insurance firm Hiscox has optimised its website and search strategy for mobile in a bid to target smartphone users and boost its profile in the SME sector.
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History Channel digital budget tops 30%
Fri, 5 Aug 2011
History Channel broadcaster AETN will spend almost a third of its entire marketing budget on digital activity to promote itself among younger audiences.
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It's not about TV or online effectiveness, it's about creative impact
Wed, 3 Aug 2011
Brands should spend less time thinking about what platform is best for them, and more time thinking about their creative.
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It's time to see beyond apps
Mon, 1 Aug 2011
Forrester Research’s latest study reveals that marketers are failing to keep pace with how consumers use their mobile devices.
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LG Mobile loses UK general manager
Thu, 4 Aug 2011
LG Mobile has lost its UK general manager just weeks after one of its biggest ever handset launches.
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LinkedIn reports revenue jump in first financials since IPO
Fri, 5 Aug 2011
LinkedIn has reported strong revenue and profit increases in its first financials since it became the first major social network to be publicly listed.
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McCann Worldgroup acquires UK interactive design shop, AllofUs
Fri, 5 Aug 2011
McCann Worldgroup has purchased interactive design consultancy, AllofUs, to bolster its user experience offering.
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Mediacom Worldwide launches sports rights division
Mon, 8 Aug 2011
Mediacom Worldwide has launched a dedicated sports division, Mediacom Sport, that will focus on boosting the ROI of brands’ media strategies around sport sponsorship deals, including the Barclays Premier League and 2012 Olympics.
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Metro and Mail on Sunday to launch game apps
Fri, 5 Aug 2011
Metro and Mail on Sunday are set to launch game apps in August, developed by DMGT’s internal mobile unit A&N Mobile & TV.
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Microsoft’s head of mobile ad sales exits to join YuMe
Wed, 3 Aug 2011
Microsoft’s former head of mobile advertising Paul Lyonette has left the US giant company to join video ad network YuMe.
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MINI ramps up email marketing push for 10th anniversary campaign
Thu, 4 Aug 2011
MINI is celebrating its 10th anniversary with an integrated CRM campaign, Mini Lunatics, as it looks develop its email communications channel into more of an engagment platform.
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Moneysupermarket to boost marketing spend after revenue bump
Tue, 2 Aug 2011
Moneysupermarket.com plans to accelerate marketing spend in the second half of its financial year as it looks to build on a 28% increase in revenue for the year to date.
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Mountain Dew next FMCG in line to launch Facebook shop
Mon, 1 Aug 2011
Mountain Dew Energy is considering launching its first Facebook store to give fans exclusive access to limited edition drinks.
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MTV launches mobile app to raise sexual health awareness
Thu, 4 Aug 2011
MTV’s sexual health charity MTV Staying Alive has partnered with iCondom to launch a mobile app and help raise awareness of using condoms among teens.
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Nat Mags and Hachette Filipacchi to consolidate as Hearst Magazines UK
Mon, 1 Aug 2011
National Magazine Company and Hachette Filipacchi are to merge and rebrand as Hearst Magazines UK, following US media giant Hearst’s acquisition of Lagardère properties.
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Nielsen partners with Facebook to launch ad ratings system
Mon, 8 Aug 2011
Nielsen is to roll out a method of measuring online display ad campaigns which gives advertisers more transparency over who is seeing their ads.
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Opinion: Where are Boris's bikes when you need them?
Wed, 3 Aug 2011
Dan Douglas, director, The Cloud & Compass
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PC World
Wed, 3 Aug 2011
pcworld.co.uk
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Q&A: Anthony Rose and Ernesto Schmitt, co-founders of Zeebox
Wed, 3 Aug 2011
Anthony Rose, the technological brains behind the iPlayer, and more recently chief technology officer of YouView, has teamed up with former EMI senior VP and Peoplesound founder Ernesto Schmitt to launch real-time, cross-platform social TV platform, Zeebox.
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Q&A: Siobhan Freegard, co-founder, Netmums
Tue, 2 Aug 2011
Netmums yesterday announced it had been bought by Axel Springer-owned French women’s publisher Aufeminin. Co-founder Siobhan Freegard talks to new media age about the company’s plans to broaden its focus to women, and not just parents.
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Qubit launches free tag management system
Wed, 3 Aug 2011
Data and analytics firm Qubit has launched a free tag management system to let marketers manage analytics, optimisation and advertising tracking, a move likely to disrupt the market.
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Randi Zuckerberg leaves Facebook to start social media company
Thu, 4 Aug 2011
Facebook director of marketing Randi Zuckerberg has left the social network to pursue her own social media venture.
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Red Bee Media acquires digital TV search firm TV Genius
Wed, 3 Aug 2011
Red Bee Media has acquired cloud-based, UK digital TV search engine firm TV Genius in a bid to boost its content-discovery service for broadcast clients.
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Red Bull's tablet magazine hits 40,000 downloads
Wed, 10 Aug 2011
Red Bull’s tablet magazine app has seen almost 40,000 downloads since its launch in April.
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Smartphone use is becoming addictive, according to Ofcom
Thu, 4 Aug 2011
The use of smartphones is becoming increasingly addictive according to research by communications regulator Ofcom.
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TfL launches Journey Planner API for mobile developers
Fri, 5 Aug 2011
Transport for London (TfL) has made its Live Journey Planner API available to mobile developers ahead of an anticipated spike in traffic during the 2012 Olympics.
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The Economist debuts Android strategy
Tue, 2 Aug 2011
The Economist has debuted on Google’s Android Market after its Apple apps generated 2.4m unique downloads since launching in the second half of last year.
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Twitter valued at $8bn as it reaches 200m tweets a day
Tue, 2 Aug 2011
Twitter has announced a new round of funding that values it at over $8bn (£4.91bn).
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Vauxhall launches nostalgic campaign to promote football sponsorship
Mon, 1 Aug 2011
Vauxhall has launched a social media campaign tapping into football nostalgia to promote its sponsorship of the home nation football teams.
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What will Twitter offer the UK?
Tue, 2 Aug 2011
As Twitter prepares to launch localised paid ads in the UK, the key for brands, and particularly SMEs, will be understanding the opportunities such targeted ads bring.
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Yahoo search results now powered by Bing
Wed, 3 Aug 2011
Yahoo’s organic search results are now powered by Microsoft’s Bing technology in the UK for the first time as the pair begin implementing their Search Alliance strategy in Europe.
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Yahoo unveils branded content unit following restructure
Mon, 1 Aug 2011
Yahoo UK has unveiled a newly-merged commercial and creative team under the Yahoo Studio brand to boost advertiser and client spend.
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Zeebox could spell the future for social TV
Thu, 4 Aug 2011
Anthony Rose and Ernesto Schmitt’s brainchild Zeebox could become the blueprint for future social TV innovations.