New Media Age
30 June 2011
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An open letter to all agencies: please pay up
30 June 2011
Steve Procter, founder and director, iTagg
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Analyst Speak: Social activity has direct impact on a brand's Google search ranking
30 June 2011
Matt Stannard, head of R&D, 4Ps Marketing
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British Fashion Council to extend online London Fashion Week video coverage
30 June 2011
The British Fashion Council is extending its live online coverage of London Fashion Week this September to third-party publisher sites as it aims to position the capital as a global digital fashion hub.
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Child safety online needs a collaborative effort, says kids minister
30 June 2011
Online child safety has become a big focus for the digital industry since the release of the Government-commissioned Bailey Review, outlining concerns about the commercialisation and sexualisation of children in the media (nma 9 June 2011).
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Classic & Sports Car
30 June 2011
Owner: Haymarket Media Group Agency: in-house
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Debenhams runs own social media presence to get closer to shoppers
30 June 2011
Ruth Leach, PR manager of social media, Debenhams
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Diageo teams up with Channel 4 for Pimm’s promotion
30 June 2011
Diageo has kicked off a four-month digital tie-up with Channel 4 to promote Pimm’s as the preferred drink to accompany people’s summer barbecues, as part an increase in online investment for the brand.
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Harvey Jones
30 June 2011
Owner: Harvey Jones Agency: MCMNet
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Kurt Geiger
30 June 2011
kurtgeiger.com
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Laithwaites Wine boosts mobile and search strategies
30 June 2011
Laithwaites Wine is bolstering its mobile strategy, including a possible app launch, and increasing its search budget to boost online sales.
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Leader: new media age faces a bright, digital-only future
30 June 2011
I believe the new media age brand will become stronger as a digital-only publication
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LoveThis
30 June 2011
Owner: LoveThis Agency: in-house
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Martin Blinder
30 June 2011
Head of creative, Essence
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MHP comes out ahead in Reputation Online guide to the top 100 PR agencies
30 June 2011
MHP Communications has topped the Reputation Online Top 100 PR Agencies guide, which lists the UK’s top 100 communications companies with strong digital competencies.
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Mobile vs PC usage data
30 June 2011
When it comes to determining the usability of mobiles, it’s vital to know how people use them and what differs to their use of PCs. Research by Foviance looks at the variances
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Moves - 30.06.11
30 June 2011
Move of the Week: Dominic Eames, Microsoft
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O2, Orange & Vodafone team up to develop m-payment standards
30 June 2011
Three of Europe’s largest mobile operator groups are developing a standardised m-payments logo and terminology in an effort to promote the channel among consumers.
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Online video shouldn't see linear TV as a rival
30 June 2011
Tess Alps, CEO, Thinkbox
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Orange aims to get exchange market share to 10-15%
30 June 2011
Orange expects to have a 10% share of the ad exchange market by the end of the year as a growing number of publishers put their inventory into its exchange, as well as the addition of mobile web inventory.
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Phil Fearnley, BBC Future Media
30 June 2011
With a remit covering different content types and devices, BBC Future Media’s Phil Fearnley believes the whole digital industry must cooperate to keep things simple for audiences
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Site personalisation
30 June 2011
An increasingly popular way to improve site visitors’ experience is through personalisation, based on previous browsing and buying behaviour. But what are the implications for discovery?
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Sponsor's foreword: Foolproof
30 June 2011
Peter Ballard, joint managing partner, Foolproof
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User experience
30 June 2011
“We implemented recommendations with the expectation that we’d get strong results, but we were astounded to see such tremendous results so quickly” Tom Davis, Tommy Hilfiger
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User experience views
30 June 2011
As the number of devices through which people access digital media and services proliferates, what does this mean for maintaining a consistent user experience across platforms?
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Vertical focus: Toys
30 June 2011
Toy brands have been wary of using digital media to appeal to children, happy with familiar TV ads. But they’re starting now to play with the social and technological opportunities
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Waitrose leads the way in personalisation
30 June 2011
Karim H Attia, chief business development officer, Nugg.ad
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What you recommend may not be what I want
30 June 2011
I want guidance and advice from those who have some real experience of a product category