New Media Age
31 March 2011
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Analyst Speak: Online reviews hold real sway over our internet shopping habits
31 March 2011
Ralph Risk, marketing director, Lightspeed Research Europe
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Busk
31 March 2011
The School of Communication Arts 2.0 provides vocational training in advertising through a curriculum set by the industry itself. Its 30 students formed an agency, Busk, to work on live briefs set by brands, and an early task was to create potential websites for this. new media age was invited to assess the best three and pick which one the student agency will use to market itself to clients.
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Channel 4 appoints ITV's Anna Cronin to converged formats role
31 March 2011
Channel 4 has appointed Anna Cronin to the new role of commissioning editor of converged formats.
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Cover story: FMCGs regain their taste for mobile marketing
31 March 2011
UK mobile operators are accelerating their marketing initiatives as ads sent via SMS and MMS become increasingly important for brands including Coca-Cola, Domino’s, Burger King and Marks & Spencer.
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Crabtree & Evelyn kicks off five-year digital marketing plan
31 March 2011
Crabtree & Evelyn has launched the first phase of a five-year marketing strategy that will see it use digital channels to attract new audiences.
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'Digital marketing' is an outdated term
31 March 2011
Chris Pearce, chief client officer, Tullo Marshall Warren
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Emi Gal
31 March 2011
CEO, Brainient
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Facebook creates Studio to showcase brand ad creativity
31 March 2011
Facebook has launched a website to showcase creative campaigns on its platform and inspire more brands and agencies to use it for brand activity.
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FMCG brands should find a way to sell directly to customers online
31 March 2011
Carsten Kraus, founder and CEO, FACT-Finder
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Gadfly - 31.03.11
31 March 2011
Gadfly went along to the MEGAs – the MediaGuardian Innovation Awards (Gadders is still trying to work out how they arrived at that acronym) – last week, hosted in the area of the Science Museum that will soon house a satellite space of Bradford’s National Media Museum on its move to London.
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Google faces a struggle if it does try to go social
31 March 2011
Dave Katz, MD UK, Ybrant Digital
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ITN creates mobile app for royal wedding
31 March 2011
ITN Productions is to launch a royal wedding-themed mobile app ahead of Prince William and Kate Middleton’s marriage.
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John Frieda takes to Facebook for major digital push
31 March 2011
John Frieda is to launch its first major push on Facebook for each of its brands as part of plans to double its digital marketing spend this year.
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Leader: Restored faith in PRS is a triumph for self-regulation
31 March 2011
Premium rate services were once a bedrock for the digital media industry and they can be so again
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Longer-form video ads can engage people
31 March 2011
Luke Aviet, MD, Goviral
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Moves - 31.03.11
31 March 2011
Move of the Week: Richard Dennys, Qype
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Neophilia might be a good plan after all
31 March 2011
The pace of change in new media means that even two-year-old websites can be out of date
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NHS Trust rolls out iPhone app to monitor mental health
31 March 2011
Gloucester-based health authority 2gether NHS Foundation Trust has created a mobile app to promote awareness of mental health issues.
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Northern Rock turns to digital as it looks to cut costs ahead of re-privatisation
31 March 2011
Northern Rock has earmarked digital as a key channel for investment as the nationalised bank looks to cut costs but maintain customer trust.
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Pact's McVay calls for more openness by broadcasters over IP rights
31 March 2011
Q&A with John McVay, CEO of the Producers Alliance for Cinema and Television
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Premium rate back thanks to success of self-regulation
31 March 2011
Self-regulation of providers in the premium rate services (PRS) market is regaining broadcasters’ confidence, aiding the revival of participation TV.
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The Book Depository
31 March 2011
bookdepository.co.uk
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Vertical Focus: Book publishing
31 March 2011
As tablets and e-readers take off, publishers are getting to grips with the challenges of producing, and pricing, e-books
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Will King, King of Shaves
31 March 2011
curriculum vitaeNameWill KingTitleFounder and CEO, King of ShavesAge45Twitter@KingofShavesEducation1984-87: Bachelor of Engineering, Portsmouth PolytechnicCareer