New Media Age
31 October-6 November 2011
-
Jamiroquai uses near-field technology to click with fans
Fri, 4 Nov 2011
Fans of funk band Jamiroquai can enter an online compeition by tapping mobile phones near gig posters
-
£1bn is wasted by allocating marketing budgets to the wrong channels
Fri, 4 Nov 2011
Web-optimisation company QuBit has launched an attribution tool after research revealed there is a potential £1.05bn waste in European marketing spend and lost sales.
-
A busy week for Google sees it revamp its algorithm
Fri, 4 Nov 2011
As is really to be expected these days, Google has claimed the search limelight this week, with the announcement that it is updating its search algorithm.
-
Ad watch: Movember leads by more than just a hair’s breadth
Mon, 13 Feb 2012
Jude Brooks, digital activation manager, Coca-Cola
-
Adconion appoints Smartclip co-founder to the board
Thu, 24 Nov 2011
Adconion Media Group has appointed Smartclip co-founder Thomas Falk to its board following its acquisition of the video ad network.
-
Analyst speak: Facebook grows as consumers' news source
Mon, 31 Oct 2011
Ralph Risk, marketing director, Lightspeed Research Europe
-
Arsenal footballer to front digital campaign for first aid charity
Tue, 1 Nov 2011
Arsenal and England footballer Jack Wilshere is to front an online campaign for first aid charity St John Ambulance.
-
BA mulls additional mobile services
Wed, 2 Nov 2011
BA aims to further bolster its m-commerce investment after it has seen success in generating additional revenues from passengers using its smartphone app to upgrade their tickets.
-
BBC TV licence fee could include iPlayer
Mon, 31 Oct 2011
British viewers watching the BBC iPlayer could be forced to pay the television licence fee as part of plans being considered by the Department for Culture, Media and Sport.
-
BBC Worldwide appoints first senior VP of ecommerce
Fri, 4 Nov 2011
BBC Worldwide has appointed Steve Wind-Mozely to the new role of senior VP of ecommerce as it prepares to bolster its online retail proposition.
-
Blockbuster readies online streaming service for 2012
Fri, 4 Nov 2011
Blockbuster is gearing up to launch an online streaming service in the UK next year, in a bid to future proof its business.
-
Brands are getting smart with social data
Tue, 1 Nov 2011
The amount we share online gives marketers a fresh opportunity to gain a rich understanding of customers, but there is a huge amount of educating to be done.
-
Charity Start launches personalised advice campaign on Facebook
Tue, 1 Nov 2011
Start, a charity backed by HRH The Prince of Wales, has turned to Facebook to offer personalised guidance on sustainable living.
-
Coca-Cola readies social network for staff
Wed, 2 Nov 2011
Coca-Cola is to introduce social media elements to its online staff-engagement programme, one of several global brands looking to social networks to improve internal communications strategies.
-
Digital industry faces challenge of balancing privacy and creativity, warns Ed Vaizey
Thu, 3 Nov 2011
Government minister Ed Vaizey praised the self-regulation of online ad bodies IAB and IASH in a speech today as he said the market faces the tough challenge of balancing privacy concerns without stifling digital creativity.
-
Disney's Club Penguin revamps social features
Fri, 28 Oct 2011
Disney-owned kids’ virtual world Club Penguin has revamped its social features, including automatically completing words and phrases as kids type into its chat systems.
-
Do toilet-cleaning brands really need to be on Facebook?
Tue, 1 Nov 2011
In the name of research for this article, I have just Liked the Toilet Duck Facebook page and am unconvinced by the outcome
-
EMI opens music library to developers
Fri, 4 Nov 2011
EMI Music is to make thousands of music tracks, music videos and artwork available to application developers to help them develop new web and mobile apps for the music company’s artists.
-
Facebook picks GameHouse to test Credits beyond the site
Thu, 3 Nov 2011
Facebook has expanded the use of its virtual currency Credits outside its platform in a trial with gaming company GameHouse.
-
First impression: Zeebox
Wed, 2 Nov 2011
This week saw dual-screen social TV app Zeebox hit the market. new media age was given early access to what seemed a very promising Zeebox prototype in August (nma.co.uk 3 August 2011) and took a second visit this week to see that the finished product didn’t disappoint.
-
FT digital subs jump by nearly a third
Thu, 3 Nov 2011
The FT Group has reported that its digital subscriptions increased by more than 30% to almost 250,000 in the first nine months of the year.
-
Fulfilment: Griffin
Thu, 3 Nov 2011
griffin-studio.com
-
Gadfly – 04.11.11
Fri, 4 Nov 2011
You can forget your tricks, it was treats all round this Halloween in new media age towers.
-
Gadfly – 28.10.11
Fri, 28 Oct 2011
There was something of a lost-in-translation moment this week, with the launch of Nokia’s Lumia range of Windows Phones. It turns out that, in Spanish, Lumia is another word for “prostituta”, which yes, is exactly what it sounds like.
-
Google 'freshens' search algorithm
Fri, 4 Nov 2011
Google is updating its algorithm to make its search results more real time in a move that will impact 35% of searches, according to the company.
-
Google launches initiative to encourage brands to optimise for mobile
Wed, 2 Nov 2011
Google has launched an initiative called GoMo to get brands to improve their mobile web properties.
-
Google makes biggest waves in a packed week in search
Fri, 28 Oct 2011
It’s been a very busy week in the search sector following a major restructure at Google.
-
Google to charge for Maps API usage
Mon, 31 Oct 2011
Google is to start charging customers for heavy use of its Google Maps API.
-
Google trials Goggle print ads with UK advertisers
Tue, 1 Nov 2011
Google is trialling UK print ads, which can direct users to a brand’s mobile site using its Google Goggles function, with brands including Buick, Diageo and Disney.
-
Groupon IPO raises more than £400m
Fri, 4 Nov 2011
Online discount coupon company Groupon launches on Nasdaq with shares priced at £12.50.
-
Guardian consolidates print and digital ad systems
Thu, 3 Nov 2011
Guardian News & Media (GNM) has introduced a single platform to support both its digital and print advertising operations as part of its move to a digital-first strategy.
-
Half of online display will be bought via real-time bidding by 2015, says AppNexus CEO
Thu, 3 Nov 2011
Around half of all online display will be bought via real-time bidding (RTB) by 2015, according to AppNexus CEO Brian O’Kelly, with 20bn ads going through exchanges in the past month.
-
Half of video ads on YouTube are now skippable
Wed, 2 Nov 2011
Around 50% of all video ads served on YouTube are now skippable, according to the video platform.
-
Halifax sponsors mini programmes on ITV Player
Fri, 4 Nov 2011
Halifax will sponsor programmes of ITV’s catch-up service as part of a marketing campaign aimed at ’time-squeezed’ consumers
-
Hyundai partners with Microsoft for major brand campaign
Fri, 4 Nov 2011
Hyundai Motor has teamed up with Microsoft Advertising to launch a campaign across Microsoft properties, including Xbox, MSN and Windows Live Messenger, based around its New Thinking, New Possibilities brand positioning.
-
IAB: Digital proves most efficient media for FMCG repositioning
Thu, 3 Nov 2011
Online is the most efficient advertising medium for repositioning FMCG brands, according to research from the IAB and GfK.
-
Independent overhauls digital properties
Mon, 31 Oct 2011
The Independent has overhauled its digital portfolio with the relaunch of its website and the launch of a premium iPad app, in a bid to diversify its revenue streams and bolster its global presence.
-
ITV extends successful online Coronation Street spin off to ITV2
Fri, 28 Oct 2011
ITV has seen 260,000 unique visitors to its Just Rosie website, the home of the web-only Coronation Street spin-off show.
-
LinkedIn posts record revenues but slight loss
Fri, 4 Nov 2011
LinkedIn’s membership swelled 63% year on year to 131.2m during the third quarter, when the company also reported revenues of $140m (£88m).
-
LoveFilm strategy shifts from physical media to streaming
Fri, 4 Nov 2011
LoveFilm is ’nudging’ its business on a ’day-to-day’ basis as it looks to shift its strategy from renting out physical DVDs and games to streaming content online.
-
Lucky Voice unveils major cross-platform initiative
Fri, 4 Nov 2011
Karaoke brand Lucky Voice is integrating its bars and online subscription service in the launch of a major upgrade to its system.
-
Marketers must be transparent with consumers over data, says Google MD
Thu, 3 Nov 2011
Marketers must ensure they are “transparent” and “honest” with consumers over what they need their data for, according to Google UK and Ireland MD Dan Cobley.
-
Men's lifestyle magazine Blokely switches to subscription model
Tue, 8 Nov 2011
Men’s lifestyle magazine Blokely has put up a paywall and dropped display advertising as it looks to ’invest in talented writers and continuously innovate’ to evolve its products.
-
Mobile accounts for 8% of Topshop ecommerce sales
Tue, 1 Nov 2011
Topshop leads in mobile retail sales with 8% of all online sales coming via the channel.
-
Mobile coupon market to hit £31bn by 2016
Wed, 2 Nov 2011
The global mobile coupon market will be worth $43bn (£31.2bn) by 2016, representing an eightfold increase from its valuation this year, according to a report by Juniper Research.
-
Morrisons to ramp up Kiddicare integration
Tue, 1 Nov 2011
Morrisons plans to increase the in-store integration and promotion of its recently acquired baby retailer brand Kiddicare as part of its efforts to offer more non-food products.
-
Moves 02.11.11: MediaCom, We7, Adap.tv
Wed, 2 Nov 2011
Key moves in the online industry
-
Mumsnet hands P&G 'family friendly' endorsement
Thu, 3 Nov 2011
Procter & Gamble and Pearson will be among the first companies allowed to display a Mumsnet endorsement on marketing and packaging for products deemed ’family friendly’.
-
New Look seeks affiliates for mobile leads
Mon, 31 Oct 2011
New Look aims to increase traffic to boost m-commerce sales by running mobile-specific offers and is seeking further deals with affiliate partners to drive its mobile web users.
-
Nokia sponsors public Wi-Fi trial across London
Tue, 1 Nov 2011
Nokia is sponsoring a free public Wi-Fi pilot in London, aimed at gauging the public’s web browsing behaviour while on the move.
-
Ok Go pop-up gigs build buzz ahead of Cuervo live event
Thu, 24 Nov 2011
new media age in Brazil, day three: From behind the scenes with Cuervo Tequila and Ok Go, the highs and lows of staging pop-up gigs and live social video became apparent.
-
One million children log on to Facebook everyday
Thu, 3 Nov 2011
One million British children aged seven to 12 visit Facebook everyday, despite the social network requiring members to be aged 13 and over.
-
Opinion: Gamers are an incredibly misunderstood audience
Wed, 2 Nov 2011
Jack Wallington, head of industry programmes, Internet Advertising Bureau (IAB)
-
PBS focuses on digital channels to build UK audience
Tue, 1 Nov 2011
US public service broadcaster PBS is focusing on digital channels to build its UK audience.
-
Q&A: Geoff Inns, publishing director of consumer media, CBS Interactive
Mon, 31 Oct 2011
CBS Interactive has launched what it claims to be the UK’s first cross-platform editorial site for cnet.co.uk, serving the site across any device with a browser. new media age spoke to Geoff Inns, publishing director of consumer media, about the difference a single platform makes to advertisers and how CBS’ mobile audience is growing.
-
Q&A: Kate Walmsley, head of ecommerce, Topshop
Thu, 3 Nov 2011
High street fashion behemoth Topshop says it gets 8% of ecommerce sales via mobile, and that’s without an optimised site or transactional app. Head of ecommerce Kate Walmsley spoke to new media age about the brands expansion plans, focusing on mobile and international growth.
-
Q&A: Simon Davies, sales director, Microsoft Advertising & Online
Tue, 1 Nov 2011
On his first day in the new role as sales director of Microsoft Advertising and Online, Simon Davies spoke to new media age about his immediate priorities and how Microsoft intends to differentiate itself in the online ad sales market with recently appointed UK chief Andy Hart.
-
Q&A: Tim Ewington, co-founder, Shortlist Media
Fri, 4 Nov 2011
As Stylist celebrates its 100th issue this week, new media age talks to Shortlist Media co-founder Tim Ewington about ecommerce, mobile and overseas opportunities for both the men’s Shortlist title and women’s Stylist.
-
Regis Salons launches digital campaign to find UK's most coveted hair styles
Wed, 2 Nov 2011
Hairdressing chain Regis Salons has kicked off a campaign, focusing on social media, to find the UK’s most sought-after hair styles.
-
SeeSaw needed a high-profile partner to drive traffic, says former controller John Keeling
Fri, 4 Nov 2011
SeeSaw needed an AOL-type major portal as a partner to drive traffic in order to succeed, according to former platform controller John Keeling.
-
SeeSaw shuts down
Fri, 28 Oct 2011
UK on-demand TV site SeeSaw appears to have closed, following a number of high-level resignations and lack of funding.
-
Site inspection: ethicaledge
Mon, 31 Oct 2011
Owner:Lauren Bates/ethicaledge Agency: Anna Celeste Watson
-
Site inspection: Moviepilot
Thu, 3 Nov 2011
Owner: Moviepilot Agency: In-house
-
Site of the week: Just Rosie
Fri, 4 Nov 2011
Owner: ITV Agency: In-house
-
Smirnoff marketing project to influence other Diageo brands
Thu, 3 Nov 2011
Drinks maker Diageo is to take inspiration from its Smirnoff Nightlife Exchange project to create more co-created marketing campaigns for its other brands.
-
Specsavers ties up with Gok Wan for Google+ hangout
Fri, 11 Nov 2011
TV presenter Gok Wan has partnered with Specsavers to host a live talk on Google+ with fashion bloggers and competition winners.
-
Tablet usage remains mainly in the home
Thu, 3 Nov 2011
Most tablet owners use their devices while in the home, with only 15% using them while on the move, according to a survey released by research firm CCS Insight.
-
The Saturdays get personal with playlists on We7
Tue, 1 Nov 2011
Polydor is promoting girl band The Saturdays via personalised playlists on radio-streaming site We7 ahead of the release of their forthcoming single and album.
-
The time for independent online TV aggregators is over, say experts
Tue, 1 Nov 2011
Following the closure of TV on-demand aggregator SeeSaw last week, the future for independent online TV aggregators is over, according to experts.
-
UK mobile payments to hit £2.5bn by 2016
Fri, 4 Nov 2011
The UK’s mobile payments market will grow 42% each year to reach £2.5bn by 2016, according to research by PayPal.
-
Venda updates Facebook integration to include extra share actions
Wed, 2 Nov 2011
Ecommerce provider Venda is adopting the update of Facebook’s open graph that means retailers can let people ’send’, ‘want’ and ‘own’ items as well as Like.
-
Virgin Media to launch Spotify app in the next month
Mon, 31 Oct 2011
Virgin Media is to launch its first Spotify-integrated app on web-TV service TiVo in the next month.
-
Westfield signs Sony Music deal
Tue, 1 Nov 2011
Westfield has teamed up with Sony Music to showcase music and video from the record label across digital screens at the shopping centre company’s recently opened Stratford City location.
-
Who’ll survive the mobile market cull of 2012?
Mon, 31 Oct 2011
With Nokia relaunched to try and regain its glory and both Sony and Google close to buying their way into the mobile market, just who will the casualties be in mobile handset marketshare?
-
WPP cuts 2011 growth forecast
Fri, 28 Oct 2011
WPP, the world’s largest communications network by revenue, has cut its growth forecast for 2011 because of sluggish economic growth in the US and Western Europe.
-
Yahoo and the Independent push forward in digital
Wed, 2 Nov 2011
It has been a busy week in the media sector with Yahoo announcing plans to buy targeting firm Interclick for a reported $270m (£168.7m) and the Independent overhauling all its digital properties and launching a £19.99-a-month subscription iPad app.
-
Yahoo makes $270m purchase to improve ad targeting
Wed, 2 Nov 2011
Yahoo has announced it is to buy online targeting company Interclick for a reported $270m (£168.7m) as it continues its ’strategic review’.
-
YouTube increases original content offering with channel expansion
Mon, 31 Oct 2011
YouTube is partnering with media companies to expand its video channels and boost its original content offering.
-
YouView loses marketing and PR team
Mon, 31 Oct 2011
YouView has made its marketing and PR team redundant only months ahead of its pledged launch.
-
ZTE aims to become 'underground', 'cool' brand
Wed, 2 Nov 2011
Chinese mobile manufacturer ZTE, the world’s fourth biggest handset maker by volume, is preparing a major push to grab a slice of the UK market by positioning itself as an ’underground’, ’cool’ brand that opens up the mobile internet to all.