New Media Age
5-11 December 2011
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ABC to provide multiplatform certificate for media owners
Mon, 5 Dec 2011
Auditor ABC is to launch a ’Multi-Platform Certificate’, which will allow media owners to demonstrate the full reach of their brand across different types of media from January 2012.
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Ads on trusted websites drive more traffic to brand sites, finds AOP
Fri, 9 Dec 2011
Ads featured on websites with trusted, quality content are more likely to drive traffic to brand sites, according to research conducted by the Association of Online Publishers (AOP).
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Advertising on premium sites is more trusted by users, says AOL
Thu, 8 Dec 2011
Advertising needs to feature in a trusted online environment in order to deliver the best engagement levels, according to a study by AOL.
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Android Market reaches 10bn downloads
Wed, 7 Dec 2011
Android Market has hit the 10bn download mark with a monthly growth rate of 1bn per month, according to Google.
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BlackBerry ramps up music connection
Mon, 5 Dec 2011
BlackBerry is launching an online and experiential music campaign to build its association with events, music and socialising, following the launch of the BBM Music service in November.
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Brands' Christmas activity on Facebook illustrates its growth
Tue, 6 Dec 2011
If you spend ten minutes on Facebook, even in this first week of December, you’ll be hard pushed not to notice a surge in festive brand activity, representing the increasing ubiquity of the channel.
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Bribery alone won't work for brands in social media
Tue, 6 Dec 2011
The main reason people Like a brand on Facebook is to get a deal, with only 9% wanting news
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Buddy Media and ComScore forge measurement partnership
Thu, 8 Dec 2011
Web measurement firm ComScore has agreed a deal to integrate its data within social media management service Buddy Media’s platform.
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Channel 4 to source all TV contestants online for new dual-screen gameshow
Mon, 5 Dec 2011
Channel 4 and Endemol have kicked started their latest interactive, dual-screen gameshow, following the success of The Million Pound Drop Live.
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Combined measurements hit the media world
Wed, 7 Dec 2011
It’s been all go again this week in the media sector, particularly for measurement with ABC launching a multiplatform certificate for media owners and the National Readership Survey announcing plans to join with UKOM to provide combined numbers.
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Companies warned to take action to comply with EU cookie directive
Thu, 8 Dec 2011
Companies have been warned to show they are working towards complying with the EU cookie directive before it is fully implemented next year.
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Crimtan signs up to content verification tool Adsafe
Thu, 8 Dec 2011
UK ad network Crimtan has signed with Adsafe to use software that ensures brands do not appear on websites with unsuitable content.
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Digital activity influences 40% of all purchases, says eBay retail head
Tue, 6 Dec 2011
Approximately 40% of all purchases are influenced by digital media, with mobile the biggest driver of the trend, according to eBay UK’s head of retail Angus McCarey.
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Everything Everywhere CEO outlines digital strategy
Wed, 7 Dec 2011
Everything Everywhere CEO Olaf Swantee is pinning his hopes on 4G internet services and the proposed joint venture (JV) with O2 and Vodafone to bolster the mobile operator’s role in the UK’s digital economy.
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Everything Everywhere confirms £1.5bn investment in mobile internet
Thu, 8 Dec 2011
Everything Everywhere has confirmed it will invest £1.5bn in improving its mobile internet services over the next three years to bolster its role in the UK digital economy.
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Facebook buys Gowalla
Mon, 5 Dec 2011
Facebook has confirmed that is has bought location-based network Gowalla for an undisclosed sum.
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First impression: Microsoft XBox 360 content update
Tue, 6 Dec 2011
Microsoft kicked off the first stage in its TV content roll out for its Xbox 360 games console today. new media age was given an early preview of the service.
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First impression: Twitter relaunch
Fri, 9 Dec 2011
Yesterday Twitter relaunched its entire service, promising users easier access to relevant content and more creative control for brands. new media age was given an early look at the service, which promises huge improvements, particularly for brands.
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Four fifths of connected TV users regularly access apps
Tue, 6 Dec 2011
Around 84% of connected TV owners regularly access IP-connected apps to watch TV, according to a joint research project from consultancy Decipher and video-ad network Rovi.
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FT launches on Android
Tue, 6 Dec 2011
The FT has launched a free beta version of its Android app designed for both smartphone and tablet devices with Samsung as an initial launch partner.
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Fulfilment: Triads
Thu, 8 Dec 2011
triads.co.uk
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Gadfly – 09.12.11
Fri, 9 Dec 2011
The prospect of going to look round a new area in the office of a company you don’t work for may not sound like the best invitation in the world, but when that company’s Google, it’s certainly worth going for a goggle.
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Google news reader app launches on Android and iOS
Fri, 9 Dec 2011
Google has launched its news reader app on Android and iOS with titles including CNet, Huffington Post and Forbes among the initial publishing partners.
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Google's data encryption and mobile message
Fri, 9 Dec 2011
It has been a busy week in search as the IAB plans to issue guidance over Google’s recent encryption protocol, which the industry is concerned will damage natural search.
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Government launches plan to be ‘digital by default’
Thu, 8 Dec 2011
The Government has officially launched its Government Digital Service (GDS), to help make its services ‘digital by default’.
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HBO uses Facebook data to personalise recommendations
Wed, 7 Dec 2011
HBO is turning to social media to promote its shows by using data such as Facebook Likes to create personalised recommendations from its back catalogue.
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IAB to issue guidance over Google search-encryption protocol
Fri, 9 Dec 2011
The Internet Advertising Bureau (IAB) is working on issuing market guidance following Google’s decision to encrypt natural search referral data for logged-in users.
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Lead generation is growing but is still misunderstood, says IAB
Tue, 6 Dec 2011
Lead generation is growing at a faster rate than the industry’s understanding of it, yet more budget will be allocated to it in 2012, according to research from the Internet Advertising Bureau.
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Microsoft launches Xbox 360 TV hub
Mon, 5 Dec 2011
Microsoft has kicked off the first phase of its major TV content push for the Xbox 360 games console.
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Mobile in 2012 – my predictions
Mon, 5 Dec 2011
Tablets are set for widespread take up, seen as distinct from both mobile and desktop; Microsoft and Nokia will form a tighter bond; Make or break for BlackBerry.
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Movie industry cracks down on piracy with digital locker launch
Thu, 8 Dec 2011
Hollywood studios including Warner Brothers are throwing their weight behind the UK roll out of a digital locker service for movie and TV content called Ultraviolet.
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Music service Deezer expands into 200 territories
Wed, 7 Dec 2011
Deezer is planning a major expansion beyond the UK, Belgium and France to be in 200 countries by June 2012 but missing out USA and Japan.
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nma advent calendar: Helen Southgate, senior online marketing manager, Sky
Tue, 6 Dec 2011
In the fourth of new media age’s advent calendar series of predictions for 2012, Sky’s Helen Southgate looks forward to a big year for mobile, data and integration, but warns of potential trouble around privacy.
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nma advent calendar: Matthew Curry, head of ecommerce, Lovehoney
Thu, 8 Dec 2011
For day six of new media age’s advent calendar of predictions for 2012, Matthew Curry, head of ecommerce at sex toy and lingerie business Lovehoney, gives his outlook for online retail.
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nma advent calendar: Robin Grant, MD, We Are Social
Wed, 7 Dec 2011
For day five of new media age’s advent calendar of predictions for 2012, We Are Social’s Robin Grant explains how social media will make a big impact on business following this year’s experimentation with the platform.
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nma advent calendar: Siobhan Freegard, founder, Netmums
Fri, 9 Dec 2011
In the seventh of new media age’s advent calendar series of forecasts for 2012, Netmums founder Siobhan Freegard predicts that companies will have to throw themselves into conversations with customers.
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Nokia’s Amazing Everyday – the social media campaign so far
Tue, 6 Dec 2011
Nokia’s latest smartphone series has received mixed reports in terms of sales. Although definite figures have not been released, the brand has unveiled the results of its social media campaigns to new media age.
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O2 and Honda among first brands to run video ads across Xbox TV hub
Wed, 7 Dec 2011
O2, Honda, EMI and Samsung are among the first advertisers to run video ads across Microsoft’s new entertainment hub for the Xbox Live platform.
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Opinion: The internet exposes deception in ads
Mon, 5 Dec 2011
Paul Mead, MD and founder, VCCP Search
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Q&A: Dean Carignan, senior director, Xbox Live Advertising EMEA
Wed, 7 Dec 2011
This week, Xbox launched the first of a string of content partnerships as part of its strategy to make the console an entertainment hub. Senior director of Xbox Live Advertising EMEA Dean Carignan spoke to new media age about what it means for the advertising side of the business.
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Retailers losing out on £4bn in revenue due to poor mobile sites
Thu, 8 Dec 2011
UK retailers’ ‘poor’ mobile web strategies mean they are missing out on up to £4bn of revenue as smartphone users are put off from their sites.
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Site inspection: Clarks mobile site
Wed, 7 Dec 2011
Owner: Clarks Agency: Mobile Interactive Group (MIG)
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Site inspection: The Investigation
Thu, 8 Dec 2011
Owner: Future Cinema Agency: In-house
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Site of the week: Marie Claire
Fri, 9 Dec 2011
Owner: IPC Media Agency: In-house
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Smartphone ownership doubles in a year
Fri, 9 Dec 2011
Smartphone ownership has almost doubled in the past 12 months with 37% of the UK population owning an iPhone, BlackBerry or Android phone, according to Ipsos MORI’s latest quarterly tech tracker.
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TagMan links with AdInsight to combine on- and offline tracking
Fri, 9 Dec 2011
Customer-tracking companies TagMan and AdInsight have forged a partnership to follow customer journeys across online and offline, via telephone tracking.
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The Sun replaces pre-roll ads with wrap-around format
Wed, 7 Dec 2011
The Sun Online is to replace pre-roll advertising with InSkin Media’s consumer-controlled wrap-around ad format, as part of its wider strategy to focus on sponsorships and drive traffic to the site.
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T-Mobile Royal Wedding ad is most watched ad on YouTube in 2011
Tue, 6 Dec 2011
YouTube has released a list of the most watched ads in the UK of 2011, with T-Mobile’s Royal Wedding ad coming top.
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Twitter relaunches, giving brands more creative control
Fri, 9 Dec 2011
Twitter has rolled out a major revamp including enhanced profile pages for brands and new tools to help users discover content more easily.
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Vevo UK kicks off branded content strategy following Sony tie up
Mon, 5 Dec 2011
Vevo UK has launched its first branded-content tie up ahead of a major original programming push next year.
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Wonderbra encourages women to 'take the plunge'
Wed, 7 Dec 2011
Wonderbra has kicked off a social media campaign featuring ITV’s The Only Way Is Essex star Lydia Bright.
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WPP-backed Fabric Worldwide launches to bridge IT/marketing gap
Tue, 6 Dec 2011
WPP has launched Fabric Worldwide, an agency to help brands create platforms and strategies that bridge the IT and marketing departments, ensuring more effective use of data.
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Xbox 360’s Kinect-based TV hub promises a new world for branded content
Thu, 8 Dec 2011
Microsoft has made a significant play in the TV market but it is the potential of Kinect that holds the most exciting opportunities for advertisers and content creators.
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Yelp gains over 5m visits a month via mobile
Thu, 8 Dec 2011
Yelp is seeing over 5m-plus unique visitors per month on mobile, amounting to just over 8% of its total visits, according to its VP of marketing for Europe Miriam Warren.