New Media Age
5 - 11 September 2011
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Adfonic secures £4.75m investment to aid expansion
Wed, 7 Sep 2011
Mobile ad network Adfonic has raised £4.7m in second-round funding from investors, including telecoms veteran Gordon Shields, to consolidate its European footprint and aid its expansion into South-East Asia.
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Analyst speak: media consumption remains a top priority for tablet users
Wed, 7 Sep 2011
Russell Feldman, associate director, YouGov
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Android to overtake Apple for app downloads
Thu, 8 Sep 2011
Mobile app downloads will grow 144% year on year to hit 18bn next year, with Android overtaking Apple in terms of marketshare by the end of 2011, according to Ovum.
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Animal to add UGC section to site
Thu, 8 Sep 2011
British sports brand Animal is to put user-generated content (UGC) at the heart of an overhauled online strategy following the appointment of marketing agency Skive.
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Are planners the future of agencies?
Tue, 6 Sep 2011
Renowned VC and blogger Fred Wilson posted recently about a simple construct that guides investment decisions at Union Square Ventures, the New York-based VC firm of which he is principal.
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Bartz takes aim at Yahoo board in 'f-word' tirade
Fri, 9 Sep 2011
Yahoo’s former CEO Carol Bartz has hit-out at her former bosses declaring “These people f*cked me over” in an interview with Fortune magazine.
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Betfair to boost Facebook investment following the relaxation of rules for gambling brands
Tue, 6 Sep 2011
Betfair said it will increase spend on Facebook after the site relaxed rules restricting how gambling brands could use the site.
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BP makes foray into daily deals ahead of personalised communications
Tue, 6 Sep 2011
BP has launched its first major daily deals scheme, as the company looks to build consumer insight ahead of offering personalised products and services to its customers.
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Carol Bartz quits Yahoo board
Mon, 12 Sep 2011
Former Yahoo CEO Carol Bartz has resigned from the board of directors, less than a week after being fired from the company.
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Channel 4 to let viewers control and edit their VOD data
Fri, 9 Sep 2011
Channel 4 is to allow its viewers complete transparency and the ability to edit and delete their own data around their video-on-demand (VOD) viewing, according to director of audience technologies and insight Gill Whitehead.
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ComScore: One in four smartphone users exposed to ads
Tue, 6 Sep 2011
One in four UK smartphone users recalled being exposed to mobile ads in June this year, according to ComScore’s latest MobiLens study.
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Consumers prefer contact by post and email to mobile and social media, finds research
Mon, 5 Sep 2011
Consumers prefer being reached by post and email, rather than through social media or mobile channels, according to research published by data specialist Acxiom.
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Data, audience profiling and paid-for mobile content will be key for online publishers
Thu, 8 Sep 2011
Data, audience profiling and paid-for mobile content will be key to business development for online publishers over the next 12 months, according to the latest Association of Online Publishers (AOP) Content & Trend Census.
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Eric Schmidt: Next Android update in October
Fri, 9 Sep 2011
Google will launch the latest version of its mobile operating system in either October or November, according to executive chairman Eric Schmidt.
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Everything Everywhere restructure points to outsourced mobile marketing strategy
Mon, 5 Sep 2011
The UK’s largest mobile operator Everything Everywhere, owner of T-Mobile and Orange, saw the arrival of new CEO Olaf Swantee last week who kicked-off his arrival with a major overhaul of its top echelon management, alluding to big changes ahead (nma.co.uk 1 Sep 2011).
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Everything Everywhere to extend mobile TV service to tablets
Wed, 7 Sep 2011
Everything Everywhere is to extend its mobile-TV service onto tablet devices, following a tie-up with TV production and technology firm Red Bee Media.
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Facebook’s u-turn on gambling regulation will significantly boost spend
Tue, 6 Sep 2011
The announcement this month that Facebook is relaxing its regulation around gambling will put gambling brands on a more level playing field.
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Football League appoints SapientNitro as lead digital platform
Thu, 8 Sep 2011
Football League Interactive has named SapientNitro as its digital platform partner, replacing Perform Group.
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Fulfilment: Eastpak
Thu, 8 Sep 2011
eastpak.com
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Gadfly – 09.09.11
Fri, 9 Sep 2011
Ok, so Gadfly might have been a bit quiet of late, but that doesn’t mean you lot were safe. Oh no, Gadders was still there – lurking, watching and taking notes.
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Graham leaves Saint for Weapon 7
Thu, 8 Sep 2011
Adam Graham, managing partner at new media age Creative Agency of the Year Saint@RKCR/Y&R, has joined Weapon 7 as CEO.
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Guardian News & Media folds three supplements in latest development of digital-first strategy
Mon, 5 Sep 2011
Guardian News & Media is to fold three of its standalone supplements into the main newspaper, the latest development in its shift to a ’digital-first’ policy.
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Hearst launches Good Housekeeping endorsement scheme
Wed, 7 Sep 2011
Good Housekeeping has launched a peer-to-peer recommendation scheme – a new revenue stream for the title.
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Heinz trials Facebook-based loyalty scheme
Tue, 6 Sep 2011
Heinz has launched a loyalty campaign for its chilli-flavoured Tomato Ketchup variants exclusively on Facebook.
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IAB survey reveals increased consumer confidence in m-commerce
Tue, 6 Sep 2011
The average value of UK mobile transactions has risen by over 40% in the past year, despite overall uptake remaining relatively flat, according to IAB research.
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IAB’s video council co-chairs could trigger industry turning point
Thu, 8 Sep 2011
Having a broadcaster on board as co-chair of the Internet Advertising Bureau’s (IAB) video council is just what the industry needs.
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ITV mobile coverage stalls as Rugby World Cup kicks off
Fri, 9 Sep 2011
ITV has kicked off its digital coverage of the IRB Rugby World Cup hosted in New Zealand, although its mobile coverage has run into difficulty.
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ITV to launch online arts shorts with Aviva and Ann Summers tie up with TOWIE
Fri, 9 Sep 2011
ITV has commissioned an online arts show in partnership with Aviva themed around the broadcaster’s drama programmes.
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Kinder Bueno unwraps X Factor Facebook promotion
Thu, 8 Sep 2011
Kinder Bueno, the chocolate bar owned by Ferrero UK, is using Facebook to support an on-pack promotion with ITV’s X Factor entertainment show.
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London Evening Standard sees biggest rise in July traffic, according to UKOM/Nielsen
Fri, 9 Sep 2011
London Evening Standard, Sky News and MSNBC were among the UK news sites to see the highest rise in unique visitor numbers for July, according to the latest figures by UKOM/Nielsen.
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LoveFilm announces online support for London Film Festival sponsorship
Thu, 8 Sep 2011
LoveFilm is to launch a raft of interactive features as part of its sponsorship of next month’s London Film Festival.
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Mail Online poised to follow Guardian with Android app
Fri, 9 Sep 2011
Mail Online is poised to launch an Android version of its mobile app, following the Guardian’s venture into the Android app space earlier this week.
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Microsoft to launch tablet software to rival Apple
Mon, 12 Sep 2011
Microsoft is to unveil software designed to challenge Apple’s tablet dominance, according to reports.
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MIG buys Zaypay as it eyes retail market
Mon, 12 Sep 2011
Mobile Interactive Group (MIG) has purchased micro-payments firm Zaypay for an undisclosed sum in its ongoing strategy to woo more retailers and app developers.
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Ministry of Sound uses Peer Index to launch book
Mon, 5 Sep 2011
Ministry of Sound is using Peer Index to launch the new novel by its founder James Palumbo, focusing on rewarding fans on social media.
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Morrisons recruits Apple marketer to lead ecommerce drive
Thu, 8 Sep 2011
Morrisons has appointed Apple’s former online store boss Simon Thompson as MD for food at morrisons.com to help it push ahead with its ecommerce launch, as the supermarket reveals growing sales and profit.
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Moves 06.09.11: Condé Nast International; Razorfish; Cogapp
Tue, 6 Sep 2011
Appointments today:
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My current favourites: Bobi Carley
Thu, 8 Sep 2011
Commercial director UK and Ireland, The Walt Disney Company
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new media age Top 100 social influence chart launches
Wed, 7 Sep 2011
The new media age Social Influence Chart, a list of the top 100 most influential UK digital media and marketing people on social media, launches today.
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News International creates digital marketing and editorial hubs amid staff overhaul
Wed, 7 Sep 2011
News International is to create digital marketing and editorial hubs, as part of a wider restructure and reorganisation of the business.
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nma explains: SDKs (Software Development Kits)
Tue, 6 Sep 2011
A Software Development Kit – or SDK as they’re usually known as – is a well-known term in developer circles, and is relevant to any company looking to create third-party applications for a particular software or hardware platform.
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O2 More hits 6m landmark
Wed, 7 Sep 2011
O2 More, the operator’s loyalty programme, has a mobile marketing base of over 6m subscribers, according to the company.
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Opinion: People who interact with brands on social media are more likely to purchase from them
Tue, 6 Sep 2011
Jim Kite, strategic development director, Starcom MediaVest Group (SMG)
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Orange unveils music tariff while 7Digital mobile users top 1m
Wed, 7 Sep 2011
Orange has partnered with digital music service Deezer to launch a music streaming service that comes bundled within users’ tariffs.
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Perform sees traffic surge 163% following goal.com buyout
Tue, 6 Sep 2011
Sports media specialist Perform has seen a 163% surge in UK unique users to goal.com since buying the football site earlier this year.
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Publishers have an opportunity in vetting brand advocacy
Wed, 7 Sep 2011
The rise of brand advocacy – leveraging the influence of individuals or groups to reach fragmented audiences or even drive sales – has prompted as many questions around transparency and authority as it has met campaign objectives. But it’s in vetting brand advocacy that publishers have opportunity.
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Q&A: ITV's Simon Daglish and Tremor Video's Dan Ruch on the online video market
Mon, 5 Sep 2011
The Internet Advertising Bureau (IAB) has appointed ITV’s group commercial director Simon Daglish (right), and Tremor Video’s VP of Europe Dan Ruch (below) as co-chairs of its online video council (nma.co.uk 26 August 2011). New media age asked them what the biggest challenges are in the online video market ...
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RBS eyes young and old with Blackberry launch
Fri, 9 Sep 2011
RBS has followed up its iPhone and iPad launches with a Blackberry app to bolster its accessibility among both mature and younger consumers.
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Rightmove pushes maps to boost brand awareness
Thu, 8 Sep 2011
Estate agent Rightmove has bolstered its customer base by 15% by implementing Google’s mapping function into its website.
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Rightmove to launch connected-TV app
Fri, 9 Sep 2011
Rightmove is to launch a connect-TV app to let people search for properties on their television for the first time.
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Site inspection: Matthew Hilton
Mon, 5 Sep 2011
Owner: Matthew HiltonAgency: Spin
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Site inspection: Mintel
Thu, 8 Sep 2011
Owner: Mintel Agency: In-house
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Site of the week: Radio Times
Fri, 9 Sep 2011
Owner: BBC Worldwide Agency: Method
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Stevens swaps GSMA for GfK
Thu, 8 Sep 2011
Henry Stevens has vacated his role as director of media and entertainment at mobile operator trade body the GSMA to join research firm GfK as commercial director of network intelligence solutions.
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Telefónica to form group-wide digital arm
Tue, 6 Sep 2011
O2-parent Telefónica is to launch a specialist digital arm based in the UK as a standalone unit in a group-wide restructure.
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The future of TV is social, says Facebook’s Joanna Shields
Fri, 9 Sep 2011
All TV viewing will be social in the future, according to Facebook’s MD and VP of EMEA Joanna Shields.
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Three moves to block m-commerce joint venture
Thu, 8 Sep 2011
Three has urged European regulators to block the mobile advertising and m-commerce joint venture (JV) proposed by its rival UK operators.
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Turner Broadcasting puts Xbox at heart of digital marketing strategy
Wed, 7 Sep 2011
Turner Broadcasting is putting Microsoft’s Xbox games console at the heart of its digital marketing strategy for children’s TV shows.
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Twitter expands UK sales team
Tue, 6 Sep 2011
Twitter has boosted its UK office staff ahead of the launch of its commercial ad tools.
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Twitter tops 100m active users
Fri, 9 Sep 2011
Twitter has 100m active users, generating 230m tweets per day, according the company.
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Virgin Media to extend web-TV TiVo service to iPad
Fri, 9 Sep 2011
Virgin Media is to extend its next-generation web-TV service TiVo to the iPad with the launch of a companion app that syncs with the TV screen.
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VOD spend set for significant hike
Thu, 8 Sep 2011
Almost two-thirds of media buyers (62%) will increase video-on-demand (VOD) spend by 25% or more in the next six months, according to a report by Collective Video.
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Yahoo fires CEO Carol Bartz
Wed, 7 Sep 2011
Yahoo has fired CEO Carol Bartz “via phone” after less than three years at the helm.
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Yahoo's future lies away from search
Fri, 9 Sep 2011
The mess that Yahoo has found itself in is a sad sight to see, considering the company’s history as a true web, and particularly search, pioneer.
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YouTube to sell through real-time bidding on Google ad exchange
Mon, 12 Sep 2011
Google is poised to sell YouTube video ads on partner content via real-time bidding on its ad exchange for the first time.