New Media Age
5 May 2011
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Ad Watch: O2 finds the value of literal crowd sourcing
5 May 2011
Joseph Leon, associate partner and head of media, Essence
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Affiliate industry views
5 May 2011
As brands use attribution models to reward sales generation, affiliates could be facing big changes to the way they operate. Industry heads discuss how they see the sector developing
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Affiliate marketing
5 May 2011
“Networks are sitting on a goldmine of invaluable data. They’re starting to realise this and producing some interesting analysis” Helen Southgate, IAB AMC
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AIME calls for rise in billing limit for mobile purchases
5 May 2011
The Association for Interactive Media and Entertainment (AIME) is lobbying to raise the value of mobile purchases that can be charged to a user’s bill to boost the sale of physical goods through the channel.
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Analyst Speak: Only the most dedicated movie buyers are yet downloading
5 May 2011
Karen Wise, MD, Brand Driver
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And Dutch
5 May 2011
Owner: And Dutch Agency: All 4 The Love
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Ark Clothing
5 May 2011
arkclothing.com
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Better use of data can make budgets go further
5 May 2011
Nigel Arthur, MD, ExactTarget UK
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Casual gaming
5 May 2011
Research by Newzoo and RealGames underlines the power of casual gaming and shows how brands can use it to reach specific audiences
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Cloud services could end retail 'spike' site crashes
5 May 2011
Fabio Torlini, international VP, Rackspace
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Cover story: Online music too expensive for most people
5 May 2011
Music streaming services are too expensive and risk pricing people out of paying to listen, according to exclusive research for new media age.
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Everything Everywhere appoints first ad and mobile media director
5 May 2011
Everything Everywhere has hired its first director of advertising and mobile media in a bid to bolster media-generated revenues.
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Full attribution modelling 'too complicated' for National Express
5 May 2011
National Express says it’s not yet ready for full attribution modelling, despite significantly increasing its investment in data and analytics.
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Gadfly - 05.05.11
5 May 2011
As you’ll know from last week’s royal wedding roundup, Adconion had a visit from Wills and Kate before they got married. Well, the agency decided to pass on that royal favour and send the couple over to new media age towers.
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James Trezona
5 May 2011
MD Europe, Mason Zimbler
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Leader: Affiliates lead the race to make fuller use of data
5 May 2011
Issues around data analysis are sticking points in attribution modelling’s move to the mainstream
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Lynx to launch further mobile apps following Fallen Angels SMS success
5 May 2011
Unilever is planning further Lynx-branded apps after a mobile campaign in March helped boost engagement with its Facebook pages.
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Microsoft moots own-brand VOD player for Xbox
5 May 2011
Microsoft is considering an own-brand video-on-demand player as part of plans to open up its Xbox games console to terrestrial broadcasters for the first time.
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Mobile affiliate marketing
5 May 2011
With smartphones bringing the full functionality of the web to mobile, retailers and affiliate marketers are beginning to consider the channel as a viable way to boost their sales
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Mobile sales data
5 May 2011
Data from Affiliate Window shows the increasing amount of traffic across its network coming from mobile devices
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Moves - 05.05.11
5 May 2011
Move of the Week: Damian Mitchell, Glue Isobar
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Nokia tie-up with Microsoft could change the whole mobile industry
5 May 2011
Christian Lindholm, managing partner and director, Fjord
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Open data helps make user experience better
5 May 2011
Miles Lewis, senior VP, CBSi Music Group/Last.fm
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Question the Expert
5 May 2011
Owner: Question the Expert Agency: Order of Magnitude
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Sebastian Baldwin, Auto Trader
5 May 2011
As digital plays an increasing part in Auto Trader’s strategy, group director of autotrader.co.uk Sebastian Baldwin is keen to address the needs of car buyers, dealers and advertisers
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Tesco Cars
5 May 2011
Owner: Carsite, trading as Tesco Cars Agency: in-house
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The power of influence is all in the response
5 May 2011
The idea of influentials leads to the kind of thinking that confuses popularity with influence
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YouTube bids for long-form content deal with ITV
5 May 2011
YouTube is looking to form a closer tie-up with ITV to broaden its range of long-form content.