New Media Age
6-12 August 2011
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UK consumers welcome ad campaigns offering mobile credit
Mon, 8 Aug 2011
Over 60% of the UK population would be interested in brand campaigns offering mobile crediting according to research conducted by consultancy firm MobileSquared.
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"High Court refers TVCatchup legal battle to European Courts”: Correction
Tue, 9 Aug 2011
Our article of 20 July 2011 entitled, “High Court refers TVCatchup legal battle to European Courts”, may have been understood to suggest that the Judgment of Mr Justice Floyd had predominantly been in favour of broadcasters, ITV, Channel 4 and Channel 5 and, that as a result of this, it was only a matter of time before TVCatchup would be ordered by the Court to dismantle its services.
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Absolute Radio launches third Apple iAd campaign to promote Premier League coverage
Wed, 10 Aug 2011
Absolute Radio has launched its third iAd campaign to promote its coverage of the Barclays Premier League football season.
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Alfa Romeo doubles Facebook fanbase with branded social game
Mon, 15 Aug 2011
Alfa Romeo’s branded content environment within football-themed social game I am Playr has seen the car marque double its Facebook fan base within three months.
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Analyst Speak: Finance brands fail on customer service
Mon, 15 Aug 2011
Rebecca Jennings, senior client advisor, Global Reviews
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Analyst Speak: Social networks vary widely on influence
Mon, 8 Aug 2011
Trevor Vagg, director, Kantar Media
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AOL revenue falls despite advertising rise
Tue, 9 Aug 2011
AOL’s total revenues fell 8% year on year to $542.2m during the last quarter despite a 5% increase in its advertising revenues.
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Attribution research reveals Facebook more effective at driving first click than last click
Fri, 12 Aug 2011
Research by On The Beach revealed Facebook’s part in the marketing funnel is to drive awareness at the start of the customer journey rather than last click.
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Aurora Fashions extends ecommerce tie-up with BT Fresca
Mon, 15 Aug 2011
Aurora Fashions, parent company to brands including Coast, Karen Millen and Oasis, has extended its partnership with BT Fresca by a further 5 years.
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BBC Magazines kicks off iPad subscription strategy
Tue, 9 Aug 2011
BBC Magazines has launched a subscription-based iPad version of its Good Food magazine as it prepares to launch iPad versions across its entire magazine portfolio.
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Channel 4 and Twentieth Century Fox sign up for connected TV ad trials
Tue, 9 Aug 2011
Channel 4 and Twentieth Century Fox are the first to participate in video ad network Rovi’s Smart TV ad field trials to measure how consumers engage with ads across connected TVs and Blu-ray players.
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Channel 4 backs Facebook game as new revenue stream
Thu, 11 Aug 2011
Channel 4 is financially backing the launch of a new Facebook game that will help it procure more data about its audiences and explore the social gaming space as a future source of revenue.
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Collective staffs up following Web TV Enterprise buyout
Mon, 8 Aug 2011
Technology company Collective UK has appointed Yahoo’s Sabine Maucksch to the new role of head of ad operations as one of a series of new hires following its acquisition of video ad network Web TV Enterprise.
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Cooper on Search: SEO should start at home
Fri, 12 Aug 2011
Possibly the biggest online marketing pressure for any business is making sure your content is search-friendly. That usually means working with the best agencies to get to the top of Google. But how much could you do yourself?
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Davies on Broadcast: Brands can't afford to delay web-connected TV plans
Thu, 11 Aug 2011
When it comes to web-connected TVs there’s no such thing as slow build-up - we’re on the cusp of mass adoption and brands that are too slow to embrace the opportunities that have arisen will lose out.
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Dawn Porter hosts web-only TV series by ChannelFlip
Mon, 15 Aug 2011
Online video broadcaster ChannelFlip is targeting female audiences for the first time with a web-only series fronted by TV presenter Dawn Porter.
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ESPN and Viagogo form digital sports ticket tie-up
Fri, 12 Aug 2011
ESPN and Viagogo have announced a deal to allow people to sell unwanted tickets to sports events online.
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ESPN secures Bet365 tie-up for Premier League app
Thu, 11 Aug 2011
Bet365 will be the exclusive commercial partner for the revamped ESPN Goals app, ahead of the Barclays Premier League kick-off this weekend.
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Facebook calls for changes in online measurement metrics
Thu, 11 Aug 2011
Facebook has called for the online industry to move away from using measurement built for direct response marketing towards broader branding metrics.
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Facebook launches Messenger app for mobile
Wed, 10 Aug 2011
Facebook has launched a mobile app to let people message each other instantly from their phones.
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Fulfilment: Premier Inn iPhone app
Mon, 15 Aug 2011
www.premierinn.com/en/why/mobile
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Google buys Motorola Mobility for $12.5bn
Mon, 15 Aug 2011
Google has bought handset giant Motorola Mobility for $12.5bn in a move it claims will “supercharge” its Android brand.
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Google poaches GetJar’s Patrick Mork to lead apps marketing
Mon, 8 Aug 2011
Google has appointed free app store GetJar’s CMO Patrick Mork as its marketing director for mobile applications.
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Google sees slight US search market share drop
Thu, 11 Aug 2011
Google’s grip on the US search market slipped slightly in July, with the company share of search dropping marginally over the month according to comScore.
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Google's AdMob traffic tops 3bn requests per month
Tue, 9 Aug 2011
Google’s display ad network AdMob is generating over 3bn ad requests each month in the UK alone due to the rise in popularity of smartphones and tablet devices.
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Guardian overhauls user data, as first step in digital-first transformation
Tue, 9 Aug 2011
Guardian News & Media is overhauling the way it gathers and stores user data, as part of its digital-first transformation.
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Harrods plans mobile shopping and online magazine
Mon, 15 Aug 2011
Harrods is to launch a transactional mobile site and online magazine as part of a raft of new digital initiatives from the luxury department store.
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Havas UK introduces third-party behavioural targeting to bolster real-time display trading
Thu, 11 Aug 2011
Havas UK is set to introduce a third-party data management system from ad targeting specialist Audience Science across its group display trading desks.
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Hoseasons and Cottages4You launch unbranded travel social network
Thu, 11 Aug 2011
Travel brands Hoseasons and Cottages4You have created iVizit, an unbranded UK travel community website.
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Jagermeister launches GPS mobile app
Wed, 10 Aug 2011
Jagermeister has launched a location-based smartphone app that lets users find bars and music venues that serve its product on tap.
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Justifying spend on social media “a battle” says Kraft’s digital head
Wed, 10 Aug 2011
Kraft’s top UK digital marketer Sonia Carter says she has “to battle” to prove the value of social media to senior executives, despite a series of successful campaigns.
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Last.fm uses listening data in campaign with Puma and Deadmau5
Mon, 8 Aug 2011
Last.fm is using listening data via its open API to personalise an ad campaign promoting dance act Deadmau5’s collaboration with Puma.
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M&S, Subway and Cineworld partner with Recyclebank on green loyalty schemes
Thu, 11 Aug 2011
M&S, Subway and Cineworld are among brands working with US ‘cleantech’ firm Recyclebank in the UK, with the company set to launch a Back to School green rewards programme online later this month.
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Macmillan overhauls brand messaging
Mon, 15 Aug 2011
Macmillan Cancer Support is launching a three month integrated brand campaign to get the public to reappraise the charity’s role and range of services.
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McEleny on Social: Facebook is key to helping bridge the online, offline gap
Tue, 9 Aug 2011
Facebook’s measurement partnership with Nielsen is the latest way in which Facebook is helping to bring the online and offline worlds closer together.
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MTV and Nokia unite to promote Ibiza summer gigs
Mon, 15 Aug 2011
MTV UK and Nokia have announced a deal to update UK fans with exclusive content from the ’I Want My MTV Ibiza’ gigs using mobile and social marketing initiative the ’Ibiza Insider’.
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new media age launches social media influence list
Mon, 8 Aug 2011
new media age has partnered with social media influence measurement service Peer Index to launch a list of the top 100 most influential social media users in the digital media industry.
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News Corp backs away from future BSkyB bid
Thu, 11 Aug 2011
News Corp looks to have distanced itself from taking full control of BSkyB, following the phone hacking scandal at its newspaper division that caused it to withdraw its initial bid.
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Online ad banned for using Kate Moss' 'skinny' slogan
Wed, 10 Aug 2011
The advertising watchdog has banned an online ad for irresponsibly marketing a negative body image to children.
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Opinion: Behavioural targeting in AdWords is Facebook threat
Wed, 10 Aug 2011
Berian Reed, senior search manager, Trader Media Group
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Orange offers film downloads from iTunes Store
Mon, 8 Aug 2011
Orange is bolstering its customer reward scheme Orange Wednesdays by offering its subscribers free movie downloads from Apple’s iTunes Store.
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Paramount Pictures uses Xbox 360's Avatar Kinect to promote new movie
Mon, 15 Aug 2011
Paramount Pictures has partnered with Microsoft for the release of summer blockbuster Cowboys & Aliens by hosting a virtual Q&A session between the movie’s director and journalists using Xbox 360 Avatar Kinect.
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Philips reaches 21m people with Obsessed With Sound campaign
Fri, 12 Aug 2011
Philips says its Obsessed With Sound campaign, fronted by Liam Gallagher, reached 21m people in one month.
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Premium publishers fight harder to prove ad value
Wed, 10 Aug 2011
If you can buy an impression against a user on a site cheaper than what’s offered at premium level, why go for premium?
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Premium publishers most effective for performance campaigns
Tue, 9 Aug 2011
Premium publishers are more effective for performance-based campaigns than long-tail sites, according to a study of Sky, Channel 4 and The Guardian by retargeting firm Criteo.
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Profero hires former Sky analytics head as director of data and insight
Tue, 9 Aug 2011
Former Sky analytics team head Mike Barratt is joining communications agency Profero as director of data and insight.
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Shields on Mobile: Google must attract developers to Android
Mon, 8 Aug 2011
With Android handsets ready to surpass iPhones in terms of penetration, just how will Google succeed in the race for app developers’ attention?
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Site inspection: Giffords Circus
Tue, 16 Aug 2011
Owner: GiffordsAgency: ArtScience
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Site inspection: Orange
Mon, 15 Aug 2011
Owner: Everything EverywhereAgency: Orange Digital, various
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Smartclip signs exclusive agreement with online news channel
Fri, 12 Aug 2011
Ad network Smartclip is set to display targeted ads across international news channels after signing a pan-European agreement with online news broadcaster Livestation
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Talksport extends Rugby World Cup coverage to iPhone app
Mon, 8 Aug 2011
UTV owned radio station Talksport is set to capitalise on its exclusive broadcast rights for next month’s Rugby World Cup by extending its coverage to its new iPhone app, which is scheduled to launch later this month.
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The Sun's free Dream Team game tops 1m players
Mon, 15 Aug 2011
The Sun’s fantasy football game, Dream Team, topped 1m players this weekend, following its switch to a freemium model last month to boost online participation.
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The X Factor launches first mobile app for latest series
Thu, 11 Aug 2011
TalkbackThames Digital, ITV and Syco TV have launched the first official iPhone app for the news series of The X Factor, with Rimmel London as launch partner.
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Thomson Local to teach men DIY skills via social media
Fri, 12 Aug 2011
Thomson Local has launched a social media campaign to help men overcome a fear of household tasks and DIY emergencies.
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Trinity Mirror profit and revenue slides following continued economic uncertainty
Fri, 12 Aug 2011
Trinity Mirror profits fell by 65% in the first half of the year, despite a late boost from the close of the News of the World and encouraging digital growth.
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UKTV appoints ITV’s Emma Tennant as controller in major restructuring
Thu, 11 Aug 2011
UKTV has appointed ITV’s controller of digital channels Emma Tennant as controller across all channels and multiplatform activities as part of a major restructuring.
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Update: Nielsen partners with Facebook for ad ratings system
Mon, 8 Aug 2011
Nielsen is to roll out a method of measuring online display ad campaigns which gives advertisers more transparency over who is seeing their ads.
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Virgin Media launches cross-platform competition campaign for V festival tickets
Wed, 10 Aug 2011
Virgin Media is giving away its last 12 pairs of tickets for V Festival in a cross-platform competition.
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Virgin Media sells UKTV stake to US TV network Scripps for £339m
Mon, 15 Aug 2011
Virgin Media has sold its 50% stake in UKTV to US TV network Scripps Networks Interactive for £339m.
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Ybrant Digital launches Facebook third party Ad API tool
Wed, 10 Aug 2011
Ybrant Digital is now one of Facebook’s official Ad API partners, running campaigns from brands including Wimpy.
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YouTube to launch latest ad selector video ad format in UK
Fri, 12 Aug 2011
YouTube is to launch a video ad format which lets viewers choose between pre-roll ads from different brands.