New Media Age
7 April 2011
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A Bathing Ape
7 April 2011
eu.bape.com
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Ad Watch: Museum of London offers a tour of capital's musical past
7 April 2011
Gareth James, executive creative director, TMW
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Analyst speak: Mobiles provide holidaymakers with all the extra help they desire
7 April 2011
Colin Shaddick, director, BDRC Continental
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BA sends offers via SMS to better reach its frequent flyers
7 April 2011
British Airways is seeking to attract higher numbers of frequent flyers via an SMS-based CRM campaign.
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Bloc Hotels
7 April 2011
Owner: Boxbuild Agency: RiceMedia
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Cookie data
7 April 2011
As the EU e-privacy directive is tightened in May, brands will have to be more open about the cookies they deliver to site users. This exclusive data explores which sectors will be most affected
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Cover story: Ad industry moves forward on self-regulation of targeting
7 April 2011
A self-regulatory initiative for behavioural advertising will launch next week in an effort to protect the £4bn online ad industry from an implementation of EU law that could decimate it.
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Digital education
7 April 2011
University courses in digital media and marketing aren’t giving graduates all the skills needed to work effectively in the digital industry. Does Hyper Island’s first initiative in the UK point the way to a better form of hands-on study?
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Expedia gives away holidays via Facebook
7 April 2011
Expedia has launched a prize draw on Facebook as part of its strategy to build an online travel community on social platforms.
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Flotation finally spurs LinkedIn into doing more for its members
7 April 2011
Monty Munford, writer and mobile social media consultant; montysoutlook.com; @montymunford
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Gadfly - 07.04.11
7 April 2011
After likening him to a shaven-headed, meltdown-era Britney Spears (nma 2 December 2010), Gadfly would hate for people to think the IAB’s Jonathan Mew was being singled out for ridicule. But some people don’t help themselves.
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Giles Luckett
7 April 2011
Digital planner, Balloon Dog
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Lack of site scale keeps The Times off media plans
7 April 2011
The Times is being missed off media schedules due to its small pool of display inventory, despite News International releasing official digital subscription figures last week.
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Leader: Get the most out of existing assets before adding more
7 April 2011
Surely by now optimisation should be a bedrock of any company’s online presence?
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Mango move could prove branded content's value
7 April 2011
Julia Hutchison, COO, Association of Publishing Agencies
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Microsoft to focus on ad exchange and social search
7 April 2011
Microsoft has earmarked its new ad exchange and social search on Bing as its focus for marketing product and service launches in 2011, with a key goal being to boost integrated creative partnerships.
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Mobile display is where biggest potential lies
7 April 2011
Mark Slade, MD, 4th Screen Advertising
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Moves - 07.04.11
7 April 2011
Move of the Week: Ivan Fernandes, MediaCom
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nma Graduates helps students into marketing
7 April 2011
new media age has launched an online graduates community to help the next generation of digital marketers with their careers.
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Nokia to use social media as driver for high street sales
7 April 2011
Nokia is planning to use social media to drive in-store sales.
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O2 optimises home page for mobile access to boost CRM
7 April 2011
Telefónica-owned O2 is optimising its websites for mobile in order to ramp up its CRM capabilities and drive its mobile commerce revenues.
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Optimisation
7 April 2011
“Optimisation is fundamental and underpins everything we do. No decision is made without relevant statistics or feedback to back it up” Max Jennings, VoucherCodes
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Publishers need to measure what matters
7 April 2011
Joëlle Frijters, CEO, Improve Digital
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Rachel Richardson, Fabulous
7 April 2011
With her career at News of the World reaching digital editor, Rachel Richardson is applying what she learned to her new position as editor of spin-off women’s magazine Fabulous
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Radioplayer sets scene for unified radio and online ads
7 April 2011
Radioplayer could open up new ad opportunities for brands, providing them with the ability to run the same campaign across multiple radio stations for the first time.
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Sarah Coggles
7 April 2011
Owner: Sarah Coggles Agency: in-house
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Site optimisation
7 April 2011
Brand sites are increasingly using optimisation techniques not only to see what visitors are doing but also help them find what they’re after by identifying any obstructions
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Site owner views
7 April 2011
For sites with broad functionality and diverse audiences, optimisation is crucial for keeping the customer journey clear. We asked a selection for their views on the process
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Sponsor's foreword: Sitecore
7 April 2011
Laust Sondergaard, chairman, Sitecore UK
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UKTV creates comedy map for Dave's One Night Stand
7 April 2011
UKTV has formed its first tie-up with Foursquare and Google Maps to drive engagement for its second series of comedy show Dave’s One Night Stand.
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Vice launches music video channel with hopes of later move onto TV
7 April 2011
Vice magazine plans to expand its premium online video content following the launch of music video channel Noisey.
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We Are Tennis
7 April 2011
Owner: BNP Paribas Agency: RGA
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Why digital agencies need a fresh gene pool
7 April 2011
Digital agencies are bastards born out of the loveless marriage between creative agencies and the software industry