New Media Age
7 November - 13 November 2011
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ABC launches improved audit scheme for websites
Tue, 8 Nov 2011
ABC has launched webBase, an audit scheme aiming to deliver greater transparency and consistency to website data.
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Adconion acquires video ad network Smartclip
Tue, 8 Nov 2011
Adconion Media Group has acquired video ad network Smartclip in a bid to seize a larger share of the video ad inventory market.
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Adobe and Facebook collaborate to prove monetary value of Likes
Fri, 11 Nov 2011
Facebook and Adobe are working together to attempt to demonstrate the monetary value of the Like button to brands.
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Adobe restructures business to focus on digital marketing and media
Thu, 10 Nov 2011
Adobe is restructuring its business to focus on providing services for digital media and digital marketing, following ’explosive growth’ in the two categories.
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Aigua Media invests £1m in overhaul of sites
Wed, 9 Nov 2011
Publishing group Aigua Media, the owner of fashion and beauty sites including OSOYOU, has invested over £1m in revamping its sites and brought them together under a single portal.
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Amazon acquisition revealed as it readies tablet launch
Thu, 10 Nov 2011
Amazon has quietly acquired a voice-to-text company, according to reports, as the online retail giant prepares to launch its Kindle Fire tablet.
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Analyst speak: In-app advertising is of principal importance for monetisation
Mon, 7 Nov 2011
Jeremy Copp, VP mobile, ComScore
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AOL launches Editions iPad magazine in the UK
Wed, 9 Nov 2011
AOL has launched its first tablet magazine in the UK, with users able to personalise the content.
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AOL, Microsoft and Yahoo confirm ad sales pact
Wed, 9 Nov 2011
AOL, Microsoft and Yahoo have confirmed they are to sell each other’s remnant display inventory via their respective ad networks in the US, as they each seek to gain marketshare from Google.
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AOL, Microsoft and Yahoo look to take on Google
Wed, 9 Nov 2011
It has been a busy week in the media sector with AOL, Microsoft and Yahoo announcing an ad sales partnership in the US.
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Archant appoints Paul Hood to lead digital for its London titles
Mon, 14 Nov 2011
Regional publisher Archant has appointed former Trinity Mirror digital head Paul Hood as digital director of its London arm.
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Audi to boost mobile ad spend as tablet traffic hits double figures
Fri, 11 Nov 2011
Audi is to significantly raise its mobile ad spend next year after its recent HTML5-powered campaign saw traffic to its mobile site double in three weeks.
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Bauer Media revamps digital arm of lad's mag Zoo
Thu, 10 Nov 2011
Publisher Bauer Media is beefing up its digital titles with an online relaunch for Zoo and plans to improve the online arm of FHM.
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BBC Worldwide focuses ecommerce strategy on personalised content and products
Wed, 9 Nov 2011
BBC Worldwide is putting personalised on-demand content and products at the heart of its ecommerce strategy ahead of a major platform overhaul.
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Brands should think of themselves as content commissioners
Thu, 10 Nov 2011
Foster’s online revival of former linear TV hit The fast Show is indicative of how brands should think more like content commissioners.
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Channel 4 trials personalised IPTV news service and second-screen Dispatches app
Fri, 11 Nov 2011
Channel 4 is experimenting with personalised news services for connected TVs as part of its £2m converged format investment pot.
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Channel 4 uses online to showcase emerging comedy talent
Thu, 10 Nov 2011
Channel 4 is set to launch its first series of comedy clips across its digital properties as part of its Comedy Blaps programme to showcase up-and-coming comedy talent.
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Charity Anthony Nolan pairs experiential and social media to target young males
Fri, 11 Nov 2011
Blood cancer charity Anthony Nolan aims to reach a young, male demographic via experiential events and social media with comedian Hardeep Singh Kohli.
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Constant innovation is needed to stay relevant in digital
Tue, 8 Nov 2011
We should use success as fuel for the next wave of change and innovation rather than an excuse to put up our feet up
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eBay urges UK stakeholders to boost m-commerce
Fri, 11 Nov 2011
Poor mobile network coverage is holding back the potential of m-commerce according to research accompanying eBay’s newly-launched Mobile Manifesto.
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Egmont Publishing focuses £1m marketing push on transmedia ARG
Fri, 11 Nov 2011
Egmont is promoting the upcoming Michael Grant book BZRK with a £1m digital marketing campaign focusing on an online and mobile alternate-reality game (ARG).
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EU cookie directive could erode online marketing spending, research warns
Mon, 7 Nov 2011
Restrictions on web cookies could make online advertising less effective, a survey of marketing professionals has warned.
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Evidon makes first European hire
Mon, 7 Nov 2011
Digital privacy and compliance firm Evidon has opened its first European office and appointed Damian Scragg to head up the European expansion.
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Facebook integration boosts Spotify sign ups by 4m
Wed, 9 Nov 2011
Music services such as Spotify and Deezer have seen a significant boost to new sign ups since integrating Facebook Open Graph in September.
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Foster’s revives Fast Show as web-only series
Thu, 10 Nov 2011
Foster’s has funded a new web-only series of The Fast Show, written by and starring Paul Whitehouse and Charlie Higson.
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Fulfilment: HMV Tickets
Thu, 10 Nov 2011
hmvtickets.com
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Gadfly – 11.11.11 (all the ones)
Fri, 11 Nov 2011
Last weekend saw the MTV Europe Music Awards 2011 in Belfast, and Gadfly was there. No, not the streaker that took to the stage as Heroes star Hayden Panettiere was about to present an award. In fact, Gadders thinks that might have been in the script.
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Game Group appoints Greenlight to handle search
Wed, 9 Nov 2011
Game Group has appointed search agency Greenlight as part of the entertainment retailer’s plans to treble online revenues by 2013.
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Google to sell in-app inventory via DoubleClick Ad Exchange
Tue, 8 Nov 2011
Google will sell in-app mobile ad space via its DoubleClick Ad Exchange in a bid to woo even more developers to its ecosystem and increase the value of the market.
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Google+ has a unique role to play in social media strategy
Tue, 8 Nov 2011
While there is a natural urge to compare Google+ to the likes of Facebook or Twitter, for brands its role will be unique from existing channels.
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Google+ launches pages for brands in UK
Tue, 8 Nov 2011
Google+ has launched its commercial solution in the UK with a range of brands including Burberry, O2, Save The Children, Mail Online and Mumsnet.
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Harper Collins to explore selling interactive ad space in factual books
Fri, 11 Nov 2011
Book publisher Harper Collins is making its first foray into interactive online advertising as it prepares to ramp up its digital offering.
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IAB launches guidelines for paid promotions in social media
Thu, 10 Nov 2011
IAB has launched guidelines to help brands comply with consumer protection law around the payment for content to promote products within a social media environment.
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IAB leads joint bid to boost mobile tracking awareness
Wed, 9 Nov 2011
The IAB is leading a joint industry initiative to increase awareness of advances in mobile ad tracking after research revealed it’s still a concern among campaign planners.
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ITV to create customer data strategy for online
Mon, 7 Nov 2011
ITV is increasing its focus on data insight in a bid to enhance its online and on-demand offerings.
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Majority of Britons do not want to engage with brands via social media
Thu, 10 Nov 2011
Six out of ten Britons (61%) do not want to engage with brands through social media, leading to companies creating “mountains of digital waste”, according to a global study.
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Marks & Spencer uses social video to promote Christmas ad
Mon, 7 Nov 2011
Retailer Marks & Spencer has embedded its Christmas TV ad into its web site and TV channel, via a social video platform.
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Mercedes-Benz aims at a younger audience with integrated ad campaign
Fri, 11 Nov 2011
Mercedes-Benz will kick off an integrated ad campaign during The X Factor on Saturday as it aims to attract younger consumers and show a “new side” to the car brand.
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Microsoft to use Bing as key USP in MSN overhaul
Wed, 9 Nov 2011
Microsoft will look to use Bing search engine analytics to help underpin MSN’s editorial output as it aims to position the portal as a mainstream media channel.
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Microsoft’s mobile advertising lead joins InMobi
Thu, 10 Nov 2011
Microsoft Advertising’s UK mobile lead Lee Blyth has defected to mobile ad network InMobi, which is using its latest $200m investment round to fund an ambitious expansion drive.
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Milliyres Prowler Group (MPG) launches ad network targeting LGBT market
Fri, 11 Nov 2011
Millivres Prowler Group (MPG), owners of media brands including Pink Paper, has launched what it claims to be the first European vertical ad network targeting the gay market as it looks to boost its share of the growing online ad market.
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Mindshare's Valoti to head-up O2 Media
Mon, 7 Nov 2011
O2 Media has named Claire Valoti as its new MD following the exit of Shaun Gregory last month.
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Moves 11.11.11: BBH, InMobi, Starcom MediaVest
Fri, 11 Nov 2011
Key moves in the industry
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MSN pins hopes on revamp to boost traffic
Wed, 9 Nov 2011
MSN, the internet portal owned by Microsoft, is shifting its strategy to focus on exclusive editorial features and live news content as it looks to stay the homepage of choice for users and advertisers.
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NetBooster and TradeDoubler pair up to prepare for ad exchange growth
Wed, 9 Nov 2011
Search marketing company NetBooster and performance-based specialist TradeDoubler have formed a strategic alliance to prepare for the rise in ad exchanges and connected-TV search advertising.
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Netflix eyes ITV on-demand content tie-up
Tue, 8 Nov 2011
Netflix is in talks with ITV over a potential distribution deal for archive video content, according to reports.
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O2 creates business intelligence division
Mon, 7 Nov 2011
O2 is creating a “business intelligence” team to centralise all the data collected from its different divisions to inform marketing and NPD.
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Online Christmas shopping to reach a record £7.75bn
Mon, 14 Nov 2011
Shopping online over the Christmas period is set to smash previous records, with consumers logging on to spend £7.75bn during the five weeks from the end of November.
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Opinion: Netflix won’t meet the same problems as SeeSaw, but still faces hurdles
Wed, 9 Nov 2011
Ashley MacKenzie, CEO, Base79 (formerly MyVideoRights)
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Orange and Publicis to co-launch €300m VC fund
Mon, 7 Nov 2011
Publicis Groupe and Orange have revealed plans to co-launch a VC fund worth up to €300m (£257m), aimed at backing digital start-ups.
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Q&A: John Manfredi, chairman of the commission on marketing and advertising, International Chamber of Commerce
Thu, 10 Nov 2011
With regulatory issues hotting up for the UK digital industry, new media age spoke to International Chamber of Commerce (ICC) chairman of the commission on marketing and advertising John Manfredi, who has just released a revised version of the commission’s Consolidated Code, about the challenges of regulating on a global scale.
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Q&A: Matt Pritchard, European digital planning director, Kellogg’s
Tue, 8 Nov 2011
Kellogg’s has tripled its digital marketing spend over the past few years, taking the total to 15% of its overall marketing budget, excluding digital production spend. Kellogg’s Matt Pritchard spoke to new media age about its plans for the coming year and the opportunities for FMCG brands in the digital market.
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Samsung launches karaoke connected TV app
Fri, 11 Nov 2011
Samsung has launched a karaoke app for web-enabled TVs, giving wannabe popstars access to over 2,000 songs from artists including Lady Gaga, Kylie and Adele.
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Shazam aims to link TV with mobile shopping in NBCUniversal tie up
Wed, 9 Nov 2011
Music identification service Shazam has teamed up with ecommerce firm Delivery Agent to let viewers buy products featured on NBCUniversal TV shows from their mobile phone.
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Should brands really think of the iPad as a mobile?
Mon, 7 Nov 2011
The debate around whether tablets should be classed as mobile has resurfaced here in the new media age office and, surprisingly, I’ve changed my mind to argue that they are not.
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Site inspection: GarageBand iOS app
Tue, 8 Nov 2011
Owner: Apple Agency: iTunes SARL
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Site inspection: The Week
Thu, 10 Nov 2011
Owner: Dennis Publishing Agency: In-house
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Site of the week: Imperial War Museums
Fri, 11 Nov 2011
Owner: Imperial War Museums Agency: Bureau for Visual Affairs
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Sky launches movies app as research finds video fuels mobile traffic increase
Mon, 7 Nov 2011
BSkyB has launched a dedicated Sky Movies app as a forecast from Ericsson claims mobile video consumption will cause mobile internet traffic to increase ten-fold within the next five years.
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Ted Baker pushes ahead with in-store Wi-Fi rollout
Thu, 10 Nov 2011
Ted Baker is priming an in-store Wi-Fi rollout by the end of this year as the premium brand looks to link its online and offline strategy.
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Third of 18-24-year-olds turn to Facebook for news
Tue, 8 Nov 2011
Nearly a third (30%) of 18-24-year-olds use Facebook to catch up on news, according to research from Lightspeed Research.
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UK ad agencies on Hollywood and Silicon Valley roadshow
Mon, 7 Nov 2011
UK ad agency chiefs, led by the IPA, are aiming to present the UK as a creative innovation partner with a tour of US technology and entertainment companies.
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Vodafone data revenue boost cut by regulatory impact
Tue, 8 Nov 2011
Vodafone’s European revenues dipped 1.3% during the first half of the year, despite seeing a 23.8% growth in overall data revenues, due to cuts in the fees it charges other operators for using its network.
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We7 explores interactive content to attract users and advertisers
Fri, 11 Nov 2011
UK music streaming service We7 is looking to introduce more interactive elements to its offering to encourage people to engage with ads on its “freemium” model as it looks to take on brands such as Spotify and Last.fm in the highly competitive sector.
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Yahoo and Microsoft strengthen search alliance
Fri, 11 Nov 2011
This week, the search sector has seen Yahoo and Microsoft announce an update to their search alliance, stating that Yahoo search ads would be sold via the Microsoft Advertising adCentre next year.
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Yahoo search to be sold via Microsoft Advertising adCentre next year
Wed, 9 Nov 2011
Yahoo has announced it will begin selling search ads in Europe via the Microsoft Advertising adCentre platform from the first half of next year, as part of the pair’s search alliance.