New Media Age
9-15 July 2011
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Ad network Adconion splits out core businesses
Mon, 11 Jul 2011
Ad network Adconion Media Group is splitting out its core brand and performance divisions into separate businesses.
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Aegis acquires majority stake in MediaVest Manchester
Mon, 11 Jul 2011
Aegis Group has acquired a 75% stake in Manchester-based media agency MediaVest, valuing the company at approximately £95m.
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Arriva readies NFC roll-out
Fri, 15 Jul 2011
Travel firm Arriva is preparing a new generation of NFC-compatible ticketing machines to ramp up its m-commerce capability.
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BBC Worldwide says Facebook is vital as editorial content platform
Wed, 13 Jul 2011
Facebook is equal to directly-controlled websites as an editoral platform for BBC Worldwide, according to the broadcaster’s senior VP of global digital properties and ecommerce Claude London.
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BBC Worldwide to use Facebook Credits for Doctor Who and Top Gear
Tue, 12 Jul 2011
BBC Worldwide is to make its flagship series Doctor Who available to ’rent’ on Facebook – a first for the broadcaster.
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Brand safety accreditation extends to agencies and trading desks, audited by ABC
Fri, 15 Jul 2011
ABC is to audit accreditation for brand safety online as the mark extends to media agencies and trading desks for the first time.
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Brands unable to measure ROI in social media, says social media expert Solis
Tue, 12 Jul 2011
Marketers are failing to develop the right objectives within social media, resulting in a lack of ability to measure real return on investment, according to social media expert and Engage author Brian Solis.
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Channel 4 News launches app across Apple devices
Wed, 13 Jul 2011
Channel 4 News has kick-started is mobile strategy with the launch a free app across iPhone, iPad and iTouch devices.
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Digital ad spend to fuel advertising growth by 2013
Wed, 13 Jul 2011
Zenith Optimedia has forecast that online will be the fastest-growing advertising medium between now and 2013 to become the second most valuable channel.
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EA Games confirms PopCap purchase
Wed, 13 Jul 2011
EA Games has agreed to purchase social gaming company PopCap Games for a total of $750m (£471m) in a bid to further its online gaming credentials.
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Education and transparency must underpin the data landgrab
Wed, 13 Jul 2011
With news organisations on the offensive against News International and Rupert Murdoch’s media empire, the conduct of tabloids and the furore over press standards has detracted from a much wider issue besetting society: the landgrab for data and information.
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Egmont launches teen print title despite the advancement of digital
Mon, 18 Jul 2011
Children’s publisher Egmont has launched a new monthly teen title, positioned around the resurgence of pop music.
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Facebook claims it is a "trusted ecosystem"
Wed, 13 Jul 2011
Facebook chief information officer Tim Campos says consumers consider the social network a trusted ecosystem.
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Gadfly – 15.07.11
Fri, 15 Jul 2011
You know what digital industry parties have been missing recently? Dizzee Rascal.
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Google announces Q2 jump, and 10m Google+ users
Fri, 15 Jul 2011
Google beat analyst expectations by announcing a Q2 revenue jump of 32%, coming as the company revealed over 10m people have signed up for Google+.
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Google overhauls Android Market to improve content discovery
Thu, 14 Jul 2011
Google has updated its Android Market to improve content discovery, including book purchases and movie rentals.
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Google’s web-TV planning tool is a threat to UKOM
Thu, 14 Jul 2011
Google’s launch of a planning tool that tracks consumer habits across online and TV media shows the race to establish a universal, standardised metric for online video is far from over.
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Guardian aims to double digital audience with multimedia development
Thu, 14 Jul 2011
Guardian News & Media is to embark on an ambitious video and audio content development programme in a bid to more than double its online audience.
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Guess integrates social data with loyalty scheme on mobile
Wed, 13 Jul 2011
Fashion brand Guess is launching a mobile app which rewards loyalty card members with offers based on their Facebook Likes.
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Heinz eyes further Facebook ecommerce campaigns
Mon, 11 Jul 2011
Heinz is eyeing potential ecommerce campaigns for future tomato ketchup products, following the success of its first Facebook shop.
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Innocent focuses on games to promote new range
Tue, 12 Jul 2011
Innocent has launched the second in a series of online games in a push to promote a new range of juices.
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ITV plans Coronation Street web-only spin-off
Tue, 12 Jul 2011
ITV is to launch a three-part spin-off for flagship soap Coronation Street exclusively online.
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Less than 1% of mobile apps hit 1m download mark
Tue, 12 Jul 2011
Less than 1% of branded mobile apps launched topped 1m downloads, while location based apps proved more popular, according to consultancy firm Deloitte.
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Levi’s launches first global campaign
Mon, 11 Jul 2011
Levi’s has unveiled Go Forth, its first ever global marketing campaign to emphasise the “youthful optimism and energy” at the heart of its brand.
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LoveFilm bolsters digital team following Amazon buyout
Tue, 12 Jul 2011
LoveFilm is upping its London-based team by 20% as it prepares to redouble its digital focus following its acquisition by Amazon.
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LoveFilm strikes exclusive content deal with Entertainment One UK
Thu, 14 Jul 2011
LoveFilm has struck a five-year exclusive deal with Entertainment One UK (eOne), which will bring movies including The Twilight Saga to the company’s online movie-streaming service.
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Marketing budgets cut as confidence drops
Thu, 14 Jul 2011
Almost a quarter of companies cut their marketing budgets in the second quarter as they looked to bolster profit amid continuing concern over the state of the economy, according to the latest Bellwether report.
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Nando’s launches music-based social media campaign
Mon, 11 Jul 2011
Nando’s has launched a digital and radio campaign which asks people to make and share music about the high street restaurant chain.
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Netmums attracts over 500 bloggers to its network in under a month
Mon, 18 Jul 2011
More than 500 bloggers have signed up to Netmums’ Parenting Bloggers Network since its launch at the end of June.
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News Corp withdraws BSkyB takeover bid
Wed, 13 Jul 2011
News Corp has withdrawn its bid to take over the 61% of BSkyB it does not own.
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News of the World digital subscribers to receive refunds in next month
Mon, 11 Jul 2011
Digital subscribers to News of the World will receive a full refund for any outstanding credits on their accounts within the next month.
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O2 readies Priority relaunch
Mon, 11 Jul 2011
O2 is set to revamp its Priority loyalty club, which allows its customers to be the first to apply for tickets to concerts at the venues it sponsors.
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O2 reveals launch partners for mobile voucher scheme
Thu, 14 Jul 2011
O2 has announced brands including Harvey Nichols, Odeon and WHSmith as launch partners for its mobile voucher scheme Priority Moments
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O2 to launch £6m Priority Moments campaign
Thu, 14 Jul 2011
O2 will launch its mobile voucher scheme Priority Moments with a £6m integrated campaign, kicking off on July 26.
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Orange forms tie-up with Dailymotion to launch targeted online video ad service
Thu, 14 Jul 2011
Orange has tied-up with video-sharing platform Dailymotion, which will see it serve targeted online video ads across both premium and user-generated content.
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Penguin debuts social influence marketing strategy
Tue, 12 Jul 2011
Publishers Hamish Hamilton and Penguin UK will target ‘influencers’ via social networks to promote author Hari Kunzru’s novel Gods without Men.
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Portman Group urges alcohol brands to await ASA advice on Facebook Sponsored Stories ads
Mon, 11 Jul 2011
Alcohol advertising body Portman Group has advised alcohol brands to stay in touch with ASA as it assesses whether the use of Facebook’s Sponsored Stories ad format breaks its CAP Code.
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Price slash shows flaws in iAd model
Mon, 11 Jul 2011
Apple’s 70% cut of its iAd rate card is a rare climbdown for the company, going to show the advertising market can be more demanding than selling to consumers.
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Publicis' Audience on Demand platform integrates with VisualDNA for privacy compliance
Tue, 12 Jul 2011
Publicis-owned Vivaki’s Audience on Demand buying platform will integrate with user-profiling tool VisualDNA, which lets buyers add opt-in data – making it the latest in a series of UK trading platforms looking to develop measures to achieve data compliancy.
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Rebekah Brooks resigns from News International
Fri, 15 Jul 2011
News International chief executive Rebekah Brooks has resigned from her role, following the phone hacking scandal, in a bid to save the company’s reputation.
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Reuters.com to refresh, ahead of launch of audience insight proposition
Tue, 12 Jul 2011
Reuters.com will undergo a refresh later this month, ahead of the launch of an audience-data service aimed at advertisers in the autumn.
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SAB Miller opts for a global approach to digital
Tue, 12 Jul 2011
SAB Miller is to ramp up its use of digital marketing for global brands such as Miller Genuine Draft and Peroni it looks to “think digitally” when planning communications.
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Samsung appoints Kitcatt Nohr Digitas for digital Olympic brief
Thu, 14 Jul 2011
Samsung Electronics has appointed Kitcatt Nohr Digitas to develop a global digital hub dedicated to its Olympics Games activity.
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Seat UK in social media and exclusive music content push
Fri, 15 Jul 2011
Seat UK is making its first major foray into social media with the launch of a cross-platform campaign to promote its music content tie-up with Universal Music.
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SeeSaw acquired by Bebo investors
Thu, 14 Jul 2011
A group of investors led by Criterion Capital Partners, owner of Bebo, has bought TV catch up aggregator SeeSaw from Arqiva.
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SeeSaw Q&A: Adam Levin, CEO of Bebo and MD of Criterion Capital Partners
Thu, 14 Jul 2011
Criterion Capital Partners has bought a majority stake in SeeSaw. MD Adam Levin spoke to new media age about the direction of the TV catch-up aggregator.
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Sir Terry Leahy-backed mobile firm hires Google head of mobile
Fri, 15 Jul 2011
Mobile voucher servie Eagle Eye Solutions has appointed Google UK head of mobile Andy Smith as its clients service director as it bids to ramp-up its profile.
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Social networks must take more responsibility for policy at a local level
Tue, 12 Jul 2011
The ASA is now reviewing whether the use of Facebook’s Sponsored Stories for alcohol ads are in breach of the CAP Code, but it shouldn’t take almost 7 months after launch for the issue to be spotted.
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SpongeBob Squarepants to launch exclusively on Twitter
Mon, 11 Jul 2011
Nickelodeon is to launch a one-off SpongeBob Squarepants story exclusively on Twitter - a first for the children’s broadcaster.
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Spotify to launch in US today
Thu, 14 Jul 2011
Spotify will be available to US users from today by invitation or subscription.
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Tesco launches 'interactive magazine' to be customer tech resource
Fri, 15 Jul 2011
Tesco has launched an “interactive magazine”, promoting its latest TV range – part of efforts to position itself as a technology and gadget resource for customers.
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Tesco’s new social media chief wants digital to “enrich and simplify”
Fri, 15 Jul 2011
Tesco’s greatest digital marketing challenge is to find ways to use technology to “enrich and simplify” customer’s lives, according to the supermarket’s incoming digital chief.
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The Sun relaunches Dream Team with freemium model to double audience
Mon, 11 Jul 2011
The Sun is making its fantasy football programme Dream Team free to play for the first time, with William Hill renewing its sponsorship contract for another 12 months.
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UK retailers to increase mobile commerce spend by 12%
Fri, 15 Jul 2011
The UK’s top 100 retailers are to increase their spend on mobile and ecommerce over the next year, according to Martec International’s latest IT in Retail research report.
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UKTV launches multi-platform campaign for magic series on Watch
Mon, 11 Jul 2011
UKTV has launched a multi-platform campaign to promote its new series Dynamo: Magician Impossible on entertainment channel Watch.
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Update: Advertisers pull networked display ads from all News International websites
Wed, 13 Jul 2011
Advertisers have instructed several of the major UK ad networks, including Tribal Fusion and Unanimis, to stop placing ads across News International websites.
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Updated: Foursquare cuts coupon deal with LivingSocial
Tue, 12 Jul 2011
Foursquare has confirmed it will start distributing coupons for other group buying companies, including Groupon and LivingSocial, in a bid to shore-up its revenue streams.
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Why must we still fight for integrated search?
Fri, 15 Jul 2011
Everyone working in digital knows that search is more than just the most effect direct-response platform around, but why is the industry still having to convince those at the top?
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Windows Phone ad impressions grow, but Android still dominates
Fri, 15 Jul 2011
Mobile ad impressions from Windows Phone users grew 31% during the second quarter according to statistics released by Millennial Media.
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Yell partners with Microsoft to broaden digital offer
Wed, 13 Jul 2011
Yellow Pages owner Yell Group has formed a global alliance with Microsoft to broaden its digital offering to small to medium-sized companies.