New Media Age
9 June 2011
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Agency spotlight: Mobext
9 June 2011
mobext.mobi
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Agency spotlight: TMW
9 June 2011
tmw.co.uk
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Alistair Allan, Dazed Digital
9 June 2011
Co-existing as a geek and cool kid, Dazed Digital’s Alistair Allan sets the trends the trendsetters follow by keeping the Dazed website at the cutting edge of personalised content
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All Saints' AdPad gives users control over retargeted ads
9 June 2011
All Saints has introduced an ad mechanism called AdPad to give retargeted users more control over what products and ads they see.
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Analyst Speak: Multiple ways of listening helps radio survive in the digital age
9 June 2011
Greg Ward, director, Fly Research
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App watch: Adidas miCoach
9 June 2011
Alex Kozloff, senior mobile manager, IAB
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Asset sharing
9 June 2011
Instead of locking up their data on products and customers, content owners are finding there’s more value in letting third-party developers use it in creative sites and apps
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Ballantine's Championship
9 June 2011
Owner: Ballantine’s WhiskeyAgency: Carter London
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Barbour to add social media in digital revamp
9 June 2011
Barbour is overhauling its digital strategy to focus on content and introduce social media.
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Barclaycard to offer mobile-payment terminals at music festivals
9 June 2011
Mobile payments via near-field communications (NFC) are set for a significant push into the mainstream this summer with a plethora of rollouts at music festivals.
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Casio makes first move into social media
9 June 2011
Casio Projectors has launched its first social media campaign in conjunction with education charity Creativity, Culture & Education.
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Consumers are happy to be targeted with ads
9 June 2011
Roger Llewellyn, CEO, Kognitio
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Cover story: Kids are latest worry for digital industry
9 June 2011
The digital industry must move quickly to address concerns over the availability of adult material online and digital marketing practices to children if stringent Government regulation is to be avoided.
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Display is just as important as it always was, if not more so
9 June 2011
Guy O’Brien, head of paid search, I Spy
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Facebook offers deals for ads that keep users on site
9 June 2011
Brands that run ads on Facebook which don’t direct users away from the social network are being rewarded with cheaper spots.
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Gadfly – 09.06.11
9 June 2011
As you’ll know by now, Gadfly is always pleased to be made aware of lookalikes. Well, another has been brought to his attention, when pointed in the direction of The Stratocast.
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Google display changes are good for digital ads
9 June 2011
Andrew Girdwood, media innovations director, Bigmouthmedia
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Harvey Maria
9 June 2011
Owner: Harvey MariaAgency: Webexpectations
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ITN Productions brings unsold inventory ad sales in-house to gain control
9 June 2011
ITN Productions has taken its digital ad sales for all unsold inventory in-house to gain more control over placements and increase revenues.
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iVillage signs up FMCG sponsor for first UK mobile app
9 June 2011
Bayer Group’s Canestan brand will be the first UK sponsor of iVillage’s debut mobile app later this month.
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Kia switches ad spend from print to digital starting with iPad brochure
9 June 2011
Kia Motors is shifting ad spend away from print media in favour of digital channels, starting with a seven-figure campaign for its Picanto model.
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Leader: Making the most of digital takes original thinking
9 June 2011
Digital media doesn’t mean you have to rip up the rulebook and start again
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Microsoft on mobile
9 June 2011
With the release of Windows Phone 7, Microsoft is firmly on the path to gaining a top share of the mobile market
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Mobile data: Banking
9 June 2011
High-profile launches of mobile payment services, such as Google Wallet and Quick Tap from Barclaycard and Orange, have drawn the industry’s spotlight onto m-commerce and banking services.
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Mobile heatmap: Ad requests
9 June 2011
In the first of a regular nma mobile feature looking at mobile phone penetration and user behaviour across the UK, mobile ad network Adfonic shows there’s significant smartphone and tablet use outside the capital.
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Moves – 09.06.11
9 June 2011
Move of the week: Nick Allan, Marin Software
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MyStreetChic
9 June 2011
Owner: Horizon New MediaAgency: in-house
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Northcliffe Media to relaunch This Is network with greater focus on social interaction
9 June 2011
Daily Mail and General Trust-owned Northcliffe Media is relaunching its This Is regional media network in an attempt to revive the ailing business.
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Northern & Shell aims to expand reach with content syndication
9 June 2011
Channel 5’s digital controller of product and development James Tatam has been promoted to digital director across the Northern & Shell Group, replacing Jonathan Lewis.
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Pilot
9 June 2011
netclothing.net
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Privacy regulations are a chance to build trust
9 June 2011
Chris Combemale, executive director, DMA
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Richard Edwards
9 June 2011
Digital planning director, Lida
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Site review: IGN Entertainment
9 June 2011
Jack Wallington, head of industry programmes, IAB
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Unbound is a step towards saving book publishing
9 June 2011
Unbound takes social media and elevates it to greater heights. It adds structure and benefit