New Media, Internet & Online Marketing Comment & Blog

Online video relies on quality of content, not who produces it

The successful video strategies are a blend of own production, content from third parties and user-generated video...moreAuthor: Ashley MacKenzie, CEO, Myvideorights.com | Source: NMA magazine | Published: 18.09.08

Working out the prime time for online video

Online video attracts large numbers of 18-24-year-olds...moreAuthor: Alex Burnmaster, European internet analyst, Nielsen Online | Source: NMA magazine | Published: 18.09.08

Yahoo! now needs to present a single front

It's time for Yahoo! to concentrate on its core areas of strength. There's no shame in retiring from a losing battle...moreAuthor: Justin Pearse, editor, NMA | Source: NMA magazine | Published: 11.09.08

Understanding your website requires knowing your goals

What analytics and usability testing can do for websites is replace instinct with science...moreAuthor: Michael Nutley is editor-in-chief of NMA | Source: NMA magazine | Published: 11.09.08

More women are going to social sites for help

Around 28% of women online regularly visit social sites...moreAuthor: Rebecca Jennings, principal analyst, Forrester Research | Source: NMA magazine | Published: 11.09.08

BBC's red-button Olympics coverage wasn't main event

The events shown via the BBC Olympics red button service were very peripheral. To see Team GB, BBC1 was the place to be...moreAuthor: Michael McDonald, head of operations, Film38 | Source: NMA magazine | Published: 11.09.08

Interactive ads need extra content to reward viewers

The interactive element to the BHF Heart Attack ad feels like it was tagged on to the planned TV activity to provide a few more hits...moreAuthor: David Jansen, manager, Carat | Source: NMA magazine | Published: 11.09.08

Letters: All aboard for Ruby on Rails

From Tom Beddard, technical director, Tictoc Family ...moreAuthor: Tom Beddard, technical director, Tictoc Family | Source: NMA magazine | Published: 11.09.08

Letters: Integration of online and offline inevitable

From Susan Griffin ...moreAuthor: Susan Griffin | Source: NMA magazine | Published: 11.09.08

Letters: Private equity wakes up to marketing services

Tim Evans, director, Catalyst Corporate Finance ...moreAuthor: Tim Evans, director, Catalyst Corporate Finance | Source: NMA magazine | Published: 11.09.08

Online ad industry must put consumer trust above all

Protecting consumer privacy and retaining integrity will become and ISP's selling point...moreAuthor: Kit Desai, country manager, AdTech | Source: NMA magazine | Published: 11.09.08

TV needs tailoring to where it's watched

Consumers don't just want TV content anytime, anywhere, they want it developed for the medium they consume it on...moreAuthor: Justin Pearse, editor, NMA justin.pearse@centaur.co.uk | Source: NMA magazine | Published: 04.09.08

Forecasts for on-demand feel like we've been here before

What is the role of a TV channel when people have everything available on-demand?...moreAuthor: Nigel Walley, MD of the Decipher Group; nigel.walley@decipher.co.uk | Source: NMA magazine | Published: 04.09.08

Etailers must up their game in customer care

The online sites of high street retailers are much better at delivering customer service...moreAuthor: Nikki Wright, research consultant, FreshMinds | Source: NMA magazine | Published: 04.09.08

Ad Watch: Frijj uses horror movie theme to engage young consumers

With inspired titles like 'Yell, You're in Hell' and 'Run, Granny, Run@, Frijj's 1950s B-movie theme is complete...moreAuthor: Bo Hellberg, creative director, Ogilvy | Source: NMA magazine | Published: 04.09.08

Letters: Make online ads work to grab attention

Steve Richards, MD, Yomego ...moreAuthor: Steve Richards, MD, Yomego | Source: NMA magazine | Published: 04.09.08

Letters: Property market needs true local knowledge

Robert Ray, marketing director, The Newspaper Society ...moreAuthor: Robert Ray, marketing director, The Newspaper Society | Source: NMA magazine | Published: 04.09.08

Letters: Searching Flash files opens up host of issues

Liz Keller, senior SEO consultant, Conchango ...moreAuthor: Liz Keller, senior SEO consultant, Conchango | Source: NMA magazine | Published: 04.09.08

Mobile internet still a long way from matching up to PC access

We have pretty far to go before we're even close to the idea of one internet across devices...moreAuthor: Jessica Sandin, head of mobile and the digital team, What If! Digital | Source: NMA magazine | Published: 04.09.08

Mobile Telegraph provides news perfectly for the iPhone

Mobile site review: Mobile Telegraph...moreAuthor: Bjorn Laurin, EU director of mobile business development, MySpace | Source: NMA magazine | Published: 04.09.08