New Media, Internet & Online Marketing Comment & Blog

Digital offers a route through rocky times

It has taken a while but the waves of the economic downturn have finally begun to lap at the shores of digital media. For the last few months the industry has been, whether through informed confidence or nervous denial, vocal in its belief that the...moreAuthor: Justin Pearse, editor, NMA justin.pearse@centaur.co.uk | Source: NMA magazine | Published: 03.07.08

New laws protect consumers from dodgy selling practices

While we were all enjoying a rainy bank holiday weekend last month, two key pieces of legislation crept into force: the Consumer Protection from Unfair Trading regulations 2008 (CPRs) and the Business Protection from Misleading Marketing regulations 2008...moreAuthor: Vanessa Barnett is senior associate in the business and technology services group at Berwin Leighton Paisner; vanessa.barnett@blplaw.com | Source: NMA magazine | Published: 03.07.08

Guarding against misplaced ads requires vigilance by all

A few weeks into the job as chair of the Internet Advertising Sales Houses (IASH) Council and the Onlyfights.com story breaks (NMA 19.06.08). An obvious cause for concern, but as the brave new world of ad networks rises to the top of the digital agenda,...moreAuthor: James Aitken is chairman of IASH | Source: NMA magazine | Published: 03.07.08

Top online advertisers are the sort to survive

The display ad market so far in 2008 provides interesting insights into the health of the online market but also the wider economy....moreAuthor: Alex Burmaster, European internet analyst, Nielsen Online | Source: NMA magazine | Published: 03.07.08

Letters: Agencies shouldn't try to do too much

From John Griffith, The Running Bug ...moreAuthor: John Griffith, The Running bug | Source: NMA magazine | Published: 03.07.08

Letters: In-house agencies lack creative motivation

Rob Hopf, director, Deluxe Corporation ...moreAuthor: Rob Hopf, Director, Deluxe Corporation | Source: NMA magazine | Published: 03.07.08

Letters: Search change will only benefit big advertisers

Guy Walker, CEO, FindsYou.com ...moreAuthor: Guy Walker, CEO, FindsYou.com | Source: NMA magazine | Published: 03.07.08

Brands demonstrate digital effectiveness

It has been a good couple of weeks for the UK digital industry, what with the storming success of UK agencies at last week's 55th Cannes International Advertising Festival and tonight's celebration of the real results that digital media can achieve at...moreAuthor: Justin Pearse, editor, NMA justin.pearse@centaur.co.uk | Source: NMA magazine | Published: 27.06.08

Industry awards create the healthy desire to do better

There are two reactions in relation to whether or not awards matter, and they're most eloquently expressed either immediately after winning one or immediately after missing out on one....moreAuthor: Mark Cridge is CEO of digital creative agency Glue London | Source: NMA magazine | Published: 26.06.08

Merging platform teams gives BBC News a cohesive strategy

In October 2007, the BBC Multimedia Newsroom and Multimedia Programmes Department were announced as part of the BBC's Delivering Creative Futures plan to ensure BBC News remains world class. The Multimedia Newsroom is one of the biggest of its kind in...moreAuthor: Peter Horrocks, Head of television news, BBC | Source: NMA magazine | Published: 26.06.08

Radio industry saved by growth of online sector

The talk of the radio industry in recent weeks involved Brian May and his quest to buy troubled GCap Media-owned radio station Planet Rock. Although the bid ultimately proved unsuccessful, it highlighted the changing face of this deeply personal media...moreAuthor: Jack Flanagan, Executive VP, ComScore | Source: NMA magazine | Published: 26.06.08

Letters: Central view for local publishing sites

From Dan Williamson, head of content, Cimex Media ...moreSource: NMA magazine | Published: 26.06.08

Letters: Get value for money with Indian outsourcing

From David Sheridan, managing partner, Flip Media ...moreSource: NMA magazine | Published: 26.06.08

Letters: Look at marketing channels as a whole

From Mick Emphson, MD of TD Technology, TradeDoubler ...moreAuthor: Mick Emphson, MD, TD Technology, TradeDoubler | Source: NMA magazine | Published: 26.06.08

Keeping on top of staying transparent

As I write, the digital advertising industry is disporting itself on the beaches of Cannes for the Cannes Lions ad festival, celebrating its increasing influence throughout the week's events. But while the industry may be booming, it's the nuts and bolts...moreAuthor: Justin Pearse, Editor, NMA | Source: NMA magazine | Published: 19.06.08

Surveying the schism between traditional & social marketing

At the Interact conference in Berlin a couple of weeks ago, Forrester VP and research director Jaap Favier delivered the news that proponents of social media have been waiting for. "Ads don't drive sales," he said, "customers do. Ads drive consideration,...moreAuthor: Michael Nutley, Editor-in-chief, NMA | Source: NMA magazine | Published: 19.06.08

Leading social networks have lost their sense of connection

The last time you were introduced to a truly useful contact, a life-changing, career-enhancing, ambition-fulfilling contact, was it facilitated by a trusted friend, work colleague, strategically placed family member or a Unix server?...moreAuthor: David Marrinan-Hayes, Digital development manager, The Hospital Club | Source: NMA magazine | Published: 19.06.08

Analyst speak: Searches reveal users' economic concerns

Although not quite a recession, there's no doubt we're living in uncertain economic times. The web has become a key source of information for people concerned about prices, both rising (food and fuel) and falling (houses)....moreAuthor: Robin Goad, Director, Hitwise UK | Source: NMA magazine | Published: 19.06.08

Give customers something practical and they'll love you

Samsung has sponsored the installation of docking stations for charging your mobile devices at US airports. How brilliant is that? And how soon are they coming to the UK? Ever more advanced mobile phones mean we're more dependent on them (and leave the...moreAuthor: Jessica Sandin, Senior consultant and head of mobile, ?What If! Digital | Source: NMA magazine | Published: 19.06.08

GQ mobile site goes beyond content to be genuinely useful

As a subscriber to GQ, I've recently noticed a number of house ads directing users to a new GQ mobile service. ...moreAuthor: Theo Theodorou, Head of sales, Microsoft Screentonic | Source: NMA magazine | Published: 19.06.08