New Media, Internet & Online Marketing News Features

Keep watching

For broadcasters - especially the smaller satellite channels - the Web can provide an effective and even profitable way of holding on to viewers, discovers Alastair Ray ...moreAuthor: Alastair Ray | Source: NMA magazine | Published: 29.09.05

News on the move

Despite being late on the scene, International Herald Tribune is now determined to make the most of alternative channels to engage its audience. Sean Hargrave reports...moreAuthor: Sean Hargrave | Source: NMA magazine | Published: 29.09.05

Subscription search

Yahoo! is pioneering deep web search: presenting results from sites that require a subscription. Daisy Whitney asks who, if anyone, will benefit...moreAuthor: Daisy Whitney | Source: NMA magazine | Published: 22.09.05

Sector-specific search

A growing trend is for search engines that return results from certain product or information areas only. Greg Brooks takes the vertical view...moreAuthor: Greg Brooks | Source: NMA magazine | Published: 22.09.05

Personalised search

The data-gathering aspects of online give search engines the chance to learn from users and give them better results, discovers Greg Brooks ...moreAuthor: Greg Brooks | Source: NMA magazine | Published: 22.09.05

Search is just the start

Search is enjoying a boom, proving to be a fantastic way to get your brand out there. but that means the competition is strong, So don't ignore other forms of advertising, warns Katherine Jerman of Cheeze...moreAuthor: Katherine Jerman | Source: NMA magazine | Published: 22.09.05

Wisdom of youth

Teens and children are proving a willing audience to engage with brands online. But they're also unforgiving of blatant attempts just to sell to them, discovers Clare Goff ...moreAuthor: Clare Goff | Source: NMA magazine | Published: 22.09.05

Disc world

Through its ScreenSelect brand and partners, movie rental service Video Island is the market leader and sees no threat yet from digital downloads. Sean Hargrave reports...moreAuthor: Sean Hargrave | Source: NMA magazine | Published: 22.09.05

Mobile drama

With a new drama about to launch on Channel 4's mobile portal, editor Sheena Peirse is very excited about the future of mobile entertainment. Justin Pearse finds out why...moreAuthor: Justin Pearse | Source: NMA magazine | Published: 22.09.05

The missing link

Planners within the traditional ad industry are a crucial link between creatives and clients. For digital to grow, it must also integrate these skills, reports Nic Howell ...moreAuthor: Nic Howell | Source: NMA magazine | Published: 15.09.05

Child's play

In a bid to connect its brand with the idea of play and learning, Fisher-Price has built a Web site that provides a single information source for parents, finds Sean Hargrave ...moreAuthor: Sean Hargrave | Source: NMA magazine | Published: 15.09.05

Chart re-entry

Relaunching its music download service just days before Virgin's, HMV believes it's now "doing it properly", head of digital Mark Bennett tells Yinka Adegoke ...moreAuthor: Yinka Adegoke | Source: NMA magazine | Published: 15.09.05

What you looking at?

Recent developments in eye-tracking methods - which measure where users look on screen - could see the technology finally live up its promise. Marcus Austin reports...moreAuthor: Marcus Austin | Source: NMA magazine | Published: 08.09.05

Audience participation

In online marketing, user-generated content is a hot potato. Michael Nutley finds out how Levi's is using its Antidote project to get closer to its core youth market ...moreAuthor: Michael Nutley | Source: NMA magazine | Published: 08.09.05

Fresh solutions

While the hardcore puzzle players may be middle-aged women, Puzzler Media thinks there's a wider audience it can reach through mobile and iTV, finds Sean Hargrave ...moreAuthor: Sean Hargrave | Source: NMA magazine | Published: 08.09.05

Joining the band

As Virgin and HMV launch their music download services, NMA profiles their heads of digital in a two-part special. Here, Dominic Dudley talks to Rudy Tambala of Virgin ...moreAuthor: Dominic Dudley | Source: NMA magazine | Published: 08.09.05

Upcoming technologies

Without physical stores, ecommerce businesses are having to find new ways to let customers sample their products, discovers Clare Goff ...moreAuthor: Clare Goff | Source: NMA magazine | Published: 01.09.05

Fulfilment

A crucial aspect of selling online is getting purchases to the customer. Greg Brooks examines the issues of delivering physical and digital goods...moreAuthor: Greg Brooks | Source: NMA magazine | Published: 01.09.05

Web analytics

Recording and studying data on how your customers interact with your ecommerce web site enables you to serve them better, says Clare Goff ...moreAuthor: Clare Goff | Source: NMA magazine | Published: 01.09.05

Dealing with customers

The core of any business is its customers, and with ecommerce there's a range of techniques to make sure they're satisfied, finds Greg Brooks ...moreAuthor: Greg Brooks | Source: NMA magazine | Published: 01.09.05