New Media, Internet & Online Marketing News Features

Profile: Matthew Wood, affiliates4u

Entering the affiliate industry at ground level, Matthew Wood - founder of the affiliates4u forum and a4uexpo - is keen to exploit this fast-growing and constantly evolving industry...moreAuthor: Greg Brooks | Source: NMA magazine | Published: 09.10.08

Alternate reality games

Alternate reality games can engage consumers with a brand in a truly interactive way. But that doesn’t mean they're right for everyone...moreAuthor: Nicola Smith | Source: NMA magazine | Published: 09.10.08

nma mobile: Mobile broadband

As operators have moved to become mobile broadband and fixed-line ISPs, they’re now using their deeper relationship with subscribers to take on the web portals...moreAuthor: Nick Huber | Source: NMA magazine | Published: 09.10.08

nma mobile: Three thinking

Over the past few months, 3 has beenmoving beyond its roots as an operator and content provider to encompass all forms of online communication...moreAuthor: Alex Farber | Source: NMA magazine | Published: 09.10.08

Affiliate Special: Brand bidding

For advertisers, allowing affiliated to bid on their branded terms has always been a tricky balance between reach and cost...moreAuthor: Nicola Smith | Source: NMA magazine | Published: 09.10.08

Affiliate Special: In-house networks

Are affiliate networks' days numbered as advertisers start to manage affiliates themselves and media agencies launch their own networks?...moreAuthor: Greg Brooks | Source: NMA magazine | Published: 09.10.08

Affiliate Special: Screen scraping

Lifting dynamic date from vendors' sites is standard practice in affiliate marketing. As some begin to penalise such screen scraping, how will affiliates keep their sites up to date?...moreAuthor: Nick Huber | Source: NMA magazine | Published: 09.10.08

Profile: Kevin Eyres, LinkedIn

From enthusiastic user to European MD, Kevin Eyres from LinkedIn is almost evangelical in his belief in the phenomenon of business networks...moreAuthor: Matthew Wall | Source: NMA magazine | Published: 02.10.08

Digital mums

Brands are realising there's a growing market of mums online as they turn to the immediate response and community support it offers...moreAuthor: Luan Goldie | Source: NMA magazine | Published: 02.10.08

Publishing Special: Multimedia

From static printed pages, publishers have had to get used to dynamic web pages and are now faced with adding in video, audio, RSS feeds and user comments. How can they cope with it all?...moreAuthor: Sean Hargrave | Source: NMA magazine | Published: 02.10.08

Publishing Special: Integration

Online is rapidly becoming an everyday part of publishers' activities, meaning digital specialists are having to make way for those with experience of all media...moreAuthor: Nicole Smith | Source: NMA magazine | Published: 02.10.08

Publishing Special: Consumer attitudes

Content publishers speaking at the AOP Digital Publishing Summit consider how online media is developing and what sorts of content consumers now expect them to provide...moreAuthor: Charlotte McEleny | Source: NMA magazine | Published: 02.10.08

Profile: Rachel Bristow, Unilever

Unilever's Rachel Briwtow believes the digital industry needs to step up its game to show FMCGs it can really engage with big brands...moreAuthor: Justin Pearse | Source: NMA magazine | Published: 25.09.08

Virtual Worlds

The area of virtual worlds has become a crowded marketplace, with only a select few actually making any money. So are they worth the effort?...moreAuthor: Matthew Wall | Source: NMA magazine | Published: 25.09.08

Online Display Special: Portals

As advertisers' budgets tighten and search continues to provide healthy results and revenues, portals are having to rethink their approaches to selling display inventory...moreAuthor: Nicola Smith | Source: NMA magazine | Published: 25.09.08

Online Display Special: Platform-A

The integrated approach to online advertising adopted by AOL's Platform-A has gone down well in its first few months in the US, boding well for its arrival in Europe...moreAuthor: Greg Brooks | Source: NMA magazine | Published: 25.09.08

Online Display Special: Local targeting

Targeting users efficiently doesn’t always need the collection of personal data. You just need to know where and when they are - oh, and what the weather’s like...moreAuthor: Nick Huber | Source: NMA magazine | Published: 25.09.08

Profile: Charlie Redmayne

Leading digital development at HarperCollins, Charlie Redmayne is hoping that his initiatives there will help to push the whole industry forward...moreAuthor: Luan Goldie | Source: NMA magazine | Published: 18.09.08

Vertical Focus: Luxury Brands

Luxury brands have been slow to move online, fearing that being seen to appeal a mass market could damage their inspirational image, reports Sean Hargrave...moreAuthor: Sean Hargrave | Source: NMA magazine | Published: 18.09.08

IAB working groups start to prove their worth

The Internet Advertising Bureau's latest council, for social media, takes the number of its working groups to 13. But how relevant are these councils to the industry?...moreSource: NMA magazine | Published: 18.09.08