Job Details

Job Description

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Business Link in London is the first place to go for high quality information and practical advice to help you meet your business challenges, make the most of business opportunities and take up any appropriate business support.

We are seeking an eCommunications / Online Communications Executive to take on sole responsibility for the day to day operational management of all end to end email marketing activity. You will need to be strong willed, a good negotiator and able to manage expectations. The post holder will be responsible for managing the relationship with the email service provider (ESP), the email marketing budget & managing the design, delivery & performance of all email marketing activity.

Our vision is to become the No.1 brand for the provision of business advice and assistance to London’s SME’s. To set us up for success for 2008/09 we’re expanding our team to help us achieve this.

The role:

• Assist the Web & eCommunications manager in the ongoing review & development of a long-term e- newsletter & email marketing strategy that supports the broader business objectives with regards to target markets & key segments.
• Work with other members of the marketing team & wider business with regards to data analysis & performance in view of key segments & target audiences.
• Identify & drive through tactical initiatives in ensuring that newsletters deliver required metrics where possible.
• Acting in a consultative manner for the rest of the business wishing to undertake e-marketing & email marketing activity.
• Work directly with the Marketing Services Manager to build a well planned calendar of tactical e-shots, manage the design & delivery stage & provide feedback & analysis on performance.
• Managing the relationship with the e-mail marketing agency with regards to scheduled broadcasts & campaign management to ensure that our e-communications are fully optimised.
• Development of an appropriate eCRM strategy that capitalises on the customer information held by the business & identifies ways in which this can be developed & used to best effect.
• Ensure that the two-way transfer of data between the ESP & Business Link London data integrity team is appropriately managed & timely.
• Ensure that the two-way transfer of data between the ESP and Business Link in London’s data integrity team is appropriately managed and timely
• Manage the budget of email marketing activity, ensuring that all strands tie up to deliver economies of scale and cost efficiencies where applicable
• Work in close collaboration with the marketing team and across the company to build and manage a forward-thinking content plan for monthly newsletter delivery
• Demonstrate commitment to upholding and representing BLiL’s diversity, equal opportunity and inclusion policies/agenda in all business and client dealings

Essential Skills & Experience:

• Sound editorial experience gained over several years and excellent eye for editorial detail
• Well-honed skills in writing creatively about complex subject matter and producing timely pieces of content
• Proven practical experience in use of Content Management Systems in a web environment
• Thorough understanding and practical experience of website information architecture, customer-centric design, content writing for the web, e-marketing and search engine optimisation.
• Awareness of project management principles and ability to deliver to demanding deadlines
• Experience of dealing with multiple stakeholders and enthusing others to contribute content
• Delivering to a High Standard to Tight Deadlines
• Strong organisational and administrative ability. Attention to detail
• Analysing, Judging and Making Decisions
• Understanding Technology Trends Relating to eCommunications
• Communicating Effectively (internally and with external stakeholders)
• eCommunications Needs Analysis / Understanding

Desirable:

• Practical experience of working with public sector departments and familiar with processes within the public sector
• Adaptability
• Commitment to Achieve Results
• Creative Copywriting
• Building Effective Relationships with Content Providers
• Marshalling of Resources (internal / external) to Deliver Content
• Innovation and Creativity
• Building Effective Working Relationships
• eCommunications / Newsletter Design
• Monitoring and Interpreting eCommunications / newsletter Usage and User Satisfaction

Serco offers excellent benefits and future career opportunities within the wider Serco Group, including Performance Related Bonus, Pension Scheme, Life Assurance and 25 days holiday. Serco is an equal opportunities employer, and is particularly keen to encourage applicants from under-represented groups, such as minority, ethnic, disabled and women.

Please apply online clearly indicating the role you are applying for, explaining why you feel you are suited to the role, what relevant skills and experience you have, and your salary expectations.

Following the closing date of the advertisement, we will be reviewing all applications with a view to short-listing for interview, and you will be contacted in due course should you be suitable for the position.

If your application is unsuccessful or you choose not to accept any offer of employment we make, the information will not be held for longer than necessary, after which time it will be destroyed. If your application is successful, the information will form part of your employment and we are entitled to process it for all purposes in connection with your employment.

No phone calls from recruitment agencies or other third parties.

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