New Media, Internet & Online Marketing News

TUC to educate workers on safe internet use

The Trade Union Congress (TUC) is to launch a toolkit to help educate workers on safer internet use...moreAuthor: Luan Goldie | Source: nma.co.uk | Published: 21.11.08

Internet makes up 19% of UK ad spend, finds Ofcom

The internet makes up over 19% of ad spend in the UK, according to a report from Ofcom...moreAuthor: Luan Goldie | Source: nma.co.uk | Published: 20.11.08

AXA rolls out online finance tools

Insurance company AXA has rolled out an online campaign to help consumers take control of their finances...moreAuthor: Alex Farber | Source: nma.co.uk | Published: 20.11.08

MailOnline sees site traffic grow 18% during October

The MailOnline saw an 18.32% increase in traffic during October overtaking Times Online to become the third most visited newspaper online, according to the latest ABCEs...moreAuthor: Will Cooper | Source: nma.co.uk | Published: 20.11.08

WPP's Sorrell looks to emerging countries for growth

Sir Martin Sorrell, chief executive of WPP, expects 2009 to be "very tough" but expects growth to come from new media and emerging countries such as India, China or Brazil...moreAuthor: Danielle Long | Source: nma.co.uk | Published: 20.11.08

The Guardian pushes Barnardo's via full-page HD video ads

The Guardian is to run full-page HD video ads on its site in support of a campaign for children's charity Barnardo's...moreAuthor: Luan Goldie | Source: nma.co.uk | Published: 20.11.08

Blinkx makes second offer to acquire Miva

Video search service Blinkx has revived its bid to acquire performance network Miva, with a $19m (£12.7m) offer...moreAuthor: Luan Goldie | Source: nma.co.uk | Published: 20.11.08

Steve Ballmer maintains Yahoo acquisition deal is over

Microsoft chief executive Steve Ballmer has said the company will not look to buy Yahoo but would still consider a search deal...moreAuthor: Danielle Long | Source: nma.co.uk | Published: 20.11.08

Production companies take early online lead

Production companies Endemol, Conker Media and Big Balls Films are early market leaders for online programming, according to research by Futurescape ...moreAuthor: Suzanne Bearne | Source: nma.co.uk | Published: 20.11.08

Government takes lessons in new media

Departments agree to a crash course from the IAB to inform moves to regulate online...moreAuthor: Luan Goldie | Source: NMA magazine | Published: 20.11.08

O2 launches global media division for integrated ad offer

O2 has launched a global media sales division, O2 Media Group, in a bid to provide advertisers with unified marketing opportunities across its online, mobile and retail services....moreAuthor: Alex Farber | Source: NMA magazine | Published: 20.11.08

Advertisers far from convinced by YouTube ad deal

Google's plan to monetise YouTube with its Sponsored Videos offer has raised doubts as to how this will positively affect ROI....moreAuthor: Will Cooper | Source: NMA magazine | Published: 20.11.08

UKTV to introduce ads within online apps across channel network

UKTV is to introduce advertising within online applications across its portfolio of channel sites, such as Dave, Watch and G.O.L.D, in a bid to create new revenue streams....moreAuthor: Suzanne Bearne | Source: NMA magazine | Published: 20.11.08

ITV launches mobile sites in multi-platform content push

ITV is to launch mobile sites for Friends Reunited, Friends Dating and ITV Local as part of its remit to expand its content across multiple platforms....moreAuthor: Alex Farber | Source: NMA magazine | Published: 20.11.08

Consumers spend 12 hours a week online, finds EIAA research

The amount of time consumers spend online has increased by 36% over the past four years to total 12 hours a week, according to the European Interactive Advertising Association (EIAA) Mediascope Europe Study....moreAuthor: Charlotte McEleny | Source: NMA magazine | Published: 20.11.08

Absolute Radio unveils contest for music forums to win their own radio show

Absolute Radio has launched an initiative to engage online music communities and attract listeners to the rebranded music station....moreAuthor: Danielle Long | Source: NMA magazine | Published: 20.11.08

Asda partners with John Menzies to sell digital magazines

Asda is bidding to become an online newsagent by launching a digital download service for major consumer magazines such as Grazia , Total Film and Marie Claire ....moreAuthor: Will Cooper | Source: NMA magazine | Published: 20.11.08

Borders.tv uses voucher codes to assess channel's effectiveness

Borders is to start incorporating voucher codes with its online TV channel Borders.tv to better understand how it drives ROI....moreAuthor: Will Cooper | Source: NMA magazine | Published: 20.11.08

CondéNet pushes New Look's designer range

CondéNet has launched a month-long online promotion for high street retailer New Look. Vogue.com and GQ.com will kick off a campaign in support of the chain's limited edition range from designer Giles Deacon....moreSource: NMA magazine | Published: 20.11.08

David Lloyd revamps site to retain members

Fitness club chain David Lloyd Leisure has relaunched its website in a bid to drive interaction with its members....moreAuthor: Alex Farber | Source: NMA magazine | Published: 20.11.08