New Media, Internet & Online Marketing News

Cover story: Ad giants back with new act

AOL, Yahoo and Microsoft to relaunch ad platforms as they compete for online display market...moreAuthor: Alex Farber | Source: NMA magazine | Published: 02.10.08

Nokia takes N96 to the masses with iPlayer campaign

Nokia is to launch a multi-million-pound ad campaign focused around the BBC iPlayer to support the launch of its N96 Capsule phone....moreAuthor: Alex Farber | Source: NMA magazine | Published: 02.10.08

ITV trials overlay ad formats across Local site to boost revenues

ITV is trialling a new overlay ad format across videos on ITV Local in a bid to boost online ad opportunities....moreAuthor: Suzanne Bearne | Source: NMA magazine | Published: 02.10.08

Tiscali overhauls home page to boost ad opportunities

Tiscali hopes its new site will allow it take advantage of its attractive audience demographic and win over advertisers...moreAuthor: Alex Farber | Source: NMA magazine | Published: 02.10.08

Ford launches 3D virtual city to push new-look Fiesta range

Ford has launched a virtual 3D city featuring content from a range of companies including Selfridge's and ITV as part of a major integrated campaign for the new-look Fiesta....moreAuthor: Alex Farber | Source: NMA magazine | Published: 02.10.08

European demand for long-form video content grows 100%

The popularity of long-form video content has doubled in the past year, with 18% of European internet users interested in watching content online, compared with 9% in 2007....moreAuthor: Charlotte McEleny | Source: NMA magazine | Published: 02.10.08

Ann Summers builds campaign site to push new Rampant Rabbit

Ann Summers has built a campaign site and viral campaign in support of its new Rampant Rabbit toy....moreAuthor: Alex Farber | Source: NMA magazine | Published: 02.10.08

Care challenge for new media brands

Care International, the overseas development agency, is inviting digital brands and agencies to take part in the first new media Care Adventure Challenge....moreAuthor: Will Cooper | Source: NMA magazine | Published: 02.10.08

FSA appoints Lida to roll out site for Money Guidance service

The Treasury and Financial Services Authority (FSA) has appointed direct and digital agency Lida to roll out a site for its Money Guidance Pathfinder service....moreAuthor: Luan Goldie | Source: NMA magazine | Published: 02.10.08

Gadfly 02.10.08

If climate change doom-mongers are to be believed, we won't have four seasons in the future. It'll always be raining, like Bladerunner only not as beautifully shot. But as far as Gadfly is concerned the new month means there is definitely something...moreSource: NMA magazine | Published: 02.10.08

HMV celebrates 100th birthday via personalised Get Closer poster ad campaign

HMV has unveiled a user-generated online campaign to drive take-up of Get Closer, its fledgling social media play, as the entertainment retailer celebrates its 100th birthday....moreAuthor: Will Cooper | Source: NMA magazine | Published: 02.10.08

In Style partners with ShopStyle for online shopping

IPC Media fashion magazine In Style has partnered with US social shopping site ShopStyle to offer online users greater engagement and online purchasing....moreAuthor: Luan Goldie | Source: NMA magazine | Published: 02.10.08

Jetix overhauls website with new focus on casual gaming

Children's TV channel Jetix is overhauling its UK site to place casual gaming at its heart....moreAuthor: Luan Goldie | Source: NMA magazine | Published: 02.10.08

Letters: Giving users their due

Pete Ballard, founding partner, Foolproof ...moreAuthor: Pete Ballard, founding partner, Foolproof | Source: NMA magazine | Published: 02.10.08

Letters: In with the new

Oli Christie, creative director, Inbox ...moreAuthor: Oli Christie, creative director, Inbox | Source: NMA magazine | Published: 02.10.08

Letters: Showing support

Graham Darracott, MD, Graphico ...moreAuthor: Graham Darracott, MD, Graphico | Source: NMA magazine | Published: 02.10.08

Marketing officers grow online spend to boost efficiency

Chief marketing officers don't believe online delivers the best transparency compared with channels such as TV and print, according to research....moreAuthor: Charlotte McEleny | Source: NMA magazine | Published: 02.10.08

Moves 02.10.08

UK digital agency World Archipelago has appointed Geoff Metzger as MD. He was previously MD at The History Channel UK....moreSource: NMA magazine | Published: 02.10.08

Oil company Total first to sponsor the RAC's online route planner

Oil company Total has become the first brand to sponsor the RAC's new Route Planner service....moreAuthor: Suzanne Bearne | Source: NMA magazine | Published: 02.10.08

Omnifone moves beyond mobile with music service

Subscription music provider Omnifone is to broaden its remit to provide unlimited music for ISPs, MP3-player manufacturers and car makers....moreAuthor: Alex Farber | Source: NMA magazine | Published: 02.10.08